Repairing watches and building clocks is a wonderful trade with a proud history. Watches and clocks will always be with us, but they have partially been replaced by the smart phone, do not you think? There is ego or pride in the cell phone we carry. We're proud of how it looks, and what it can do – sound familiar? People now fall in love with their high quality, high functioning cell phones today, just like they fall in love with a Swiss Watch. The iPhone is the "Swiss Watch" of the smart phones (so far). Fix them, and $ add 50k this year!
The iPhone is the first really good touch screen device ever. Finally, the competition is catching up. However, a funny thing happened along the way – the iPhone became the first non-throw away cell phone. It takes time to learn to use a smart phone (although the iPhone is such hit because it's intuitive). When people learn a device, they develop a relationship with it. They are reluctant to give that relationship up because beyond the time they've invested – they have invested "emotion" as well. The implications are huge. This is no less than a paradigm shift in the society. After decades of "Toss it, buy another one", we are back to the time of our grandparents – "Do not throw it away, find somebody to repair it!" Obviously, the "giant sucking sound of a recession" plays a part in this too.
There are about 8 basic repairs which commonly are required of the iPhone. However, about 90% of the repairs are for broken glass on the touch screen. Because of the way the phone is constructed, it just makes sense to also replace the digitizer which is just below the glass. The architecture of the iPhone is a marvel. It seems very fragile, but generally, it's a touch little bugger with an achilles heel – the glass. People sit on them, drop them, hit them, and throw them. You'll get customers who'll come back for another new glass a few months after you replace it! Why are they coming to you and back to you? Because dear sweet Apple does not warrant the glass, and they charge $ 200 to $ 250 to replace it! You'll charge between $ 45 and $ 99 for the same job, depending on where you are and how you advertise. The average experienced repair person can do the glass repair in 10 minutes. 3 minutes is possible.
The iPhones are actually made where? You 're right – China. Where do the parts come from? You're right again – China. Are there knock-off parts? Tons and tons of knock-offs. Should you use non OEM parts? NO! They do not fit right. OEM glass and digitizer with 3M adhesive is about $ 15 with shipping. If you have a great deal on a supplier you can pay half that. Your typical repair will net about $ 40. If all you're doing is repairing iPhones, it's possible to do 15 repairs a day, which is like $ 150,000 a year (5 day week).
Watch Repair is wonderful. How much more wonderful would it be if you could add the iPhone, iPod, and iPad? What's the growth picture? Everything will soon have great touch pads and broken glass looking for a repair person. Demand is already wild. As a test we recently placed a few ads on a Sunday and by Tuesday, we had calls for $ 2,000 in iPhone and iPod repairs.
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