Search engine marketing, in simple, is by using the power of search engine to create your brand, generate more leads and converting them into a customer.
The current leading search engine in order are www.Google.com, www.Yahoo.com and Bing.com. There are other search engines in the market but most of them their market share is not worth spending time and resources on them.
Search engine marketing has two categories – The natural or some call it the organic listing and the other is based on pay-per-click (PPC).
If you are looking to generate more awareness, branding, leads and sales for your business, search engine marketing will be considered one of the best method to achieve the results you are looking for.