What is Adwords Anyway?

Adwords is a pay-per-click advertising platform on Google Network. It’s an auction-based platform, and an advertiser will only have to pay when the ads receive clicks. How many times the ads appear is free of charge.

Google Network includes Search and Display Network. Search Network consists of google.com and partnered Search Engines such as Ask.com, AOL.com etc.

Display Network consists of Google properties such as Youtube, blogspot.com, Gmail.com and also million other websites that partner with Google, such as www.straitstimes.com/news/singapore, skyscanner.com.sg etc.

Your ads will be reflected in the boxes.

Why Adwords Marketing?

? More than 90% of Adwords users target Search Network

? Easy to build, tracked, and analyzed

? Consists of text ads

? Receives more clicks in comparison to Display Network

? Can be optimized to find intent users

? Can be a seasonal campaign, meaning that it doesn’t have to run all year long