SEO Marketing – How to On page SEO

SEO Marketing – How to On page SEO, In this video, I will share with you a brief idea on what is on-page SEO.


SEO Marketing – What are the social media you ought to use for SEO Marketing

SEO Marketing – What are the social media you ought to use for SEO Marketing, I will list out some of my favourite social media platforms you can used to have a …

SEO Top 10

Top 10 SEO Agencies in Singapore

Looking for the best SEO company in Singapore? Here are some suggestion by Dougles Chan, The Kisau Marketer

As a business, you only want one thing; to saturate the market as much as possible. With the advent of high technology and social media, each business is now able to reach out to a vast market. Each brand has a chance to be known to the billions of people surfing and browsing the internet every day. The issue now is with each and every company using the internet as a marketing platform, how would your business stand out from among the rest? The answer: resorting to the best Search Engine Optimization (SEO) strategies there is.

SEO is not as simple as it seems. In essence, SEO is optimizing your company’s online media channels such as its website and social media pages so that it appears on top of every search engine like Google. Being on top of internet search sites means that customers will get to see your website first whenever they try to search something that you sell or provide service for. For you to be able to do that, complex strategies must be applied. You have to deal with keyword density, search engine algorithms, reputation maintenance, and regular online activity.

Of course, you will have to hire the services of the best SEO company in Singapore to succeed. But not all SEO companies in Singapore are the same. Different strategies yield different results, and not all are effective. You also have to consider the price and the quality of the SEO service they provide. For you to make the right choice, I managed to make a list of the top 10 SE0 companies in Singapore. Each of these companies in the list can provide you with high-quality, effective, and personalized SEO approach with very reasonable prices.

1. Scotts Digital 

While many local SEO Singapore agencies share a common mantra about being in the “TOP 3”- “Your business deserves to be in the TOP 3” and so on and so on. While ranking is a huge part of what SEO agencies are about, reaching the top ranking is only the beginning.

Even if you’re among the top search engine SEO Singapore results, hypothetically there will be an influx of visitors, but how do you manage that interest?

Big questions aren’t solved with stock answers

How do you convert that interest into sales? What are your selling points and how do you make them work for you? Those are questions that rarely have the simple answers. That’s why Scotts Digital’s SEO Services are here to help you answer those questions with custom-tailored solutions that work especially for you.



Address:             146 Robinson Road Level 8 Singapore

Contact No:       93880851

2. Reelmedia

Reelmedia is a company that uses SEO as a part of a bigger strategy to make potential customers visit your company’s website. What they do is that the company creates unique, interesting, and high-quality content that is then shared to giant multimedia platforms such as Facebook and YouTube which has backlinks to your website that visitors would then click on. As content are shared by netizens, the wider your audience gets and the higher the potential of website traffic. Not only does Reelmedia provide your website with high-quality blogs and articles that keep readers hooked, they also create informative and fun videos that people get to watch. Keywords are strategically placed on every content to ensure that your website is on the top of search results all the time.

Speaking of videos, Reelmedia actually specializes on videography as the primary means of increased website traffic.                 They banner video marketing as their main strategy to reach out to the highest number of potential customers. They have video production services and video marketing packages that has the potential of increasing website traffic without additional costs.



Address:             46 East Coast Rd. #07-03 Eastgate Singapore 428766

Contact No:       5272655

3. Digibrand

Digibrand is an expert in terms of lead generation. The company employs a variety of means including viral marketing to ensure that as interest from potential customers build up, the contents they create live up to the hype and eventually convert to a good ROI. They successfully incorporate this strategy to their main services such as web development and digital marketing. They effectively use SEO techniques that not only pushes the website up the rankings but also generate a large amount of following and increase website traffic as a result of viral campaigns through social media websites such as Facebook and YouTube.

Digibrand offers other IT services that focuses on increased ROI such as web development and maintenance. They also banner the service Gsuite, which is an all-in-one shared cloud drive which improves workflow and efficiency in the workplace especially if the group is created virtually. The company also provides e-commerce strategies and assistance to help company start-ups.



Address:             25 Kaki Bukit Road 4, #06-44 Synergy@KB, Singapore 417800

Contact No:       6527469

4. Novage

Novage is mainly a web design company. But their approach to main design is not just aesthetics and flashy graphics. For Novage, a good website is a website that drives traffic, generate leads, and makes sales. This is their approach in providing their clients with their web development services. They can also improve your company’s existing website by strategical placement of SEO techniques, unique and interesting content, and also apply SEM (Search Engine Marketing). All the while creating a visually stimulating website design.

Novage also provides other services such as Social Media Management, Influencer Marketing, E-commerce management, and other tools to ensure that your company can get the highest possible visibility in all media platforms. They also have a dedicated technical support team for you to contact anytime for any assistance. The company also provides a website analysis for you to monitor the performance of your website and to make the necessary adjustments to improve it further.



Address:             The Commerze @ Irving 1 Irving Place, #09-01 Singapore 369546

Contact No:       67444064

5. E-Alchemists

In terms of SEO strategies, E-Alchemists does not just have a vast arsenal of optimization tools, but is also an expert in using those tools appropriately. The approach of this company is to understand the client deeply; what does it sell, the target market, and the preferred approach, before giving a comprehensive proposal of the effective SEO strategies needed to make it work. Its not just about having the right tools, it is also having the right usage and approach.

Part of this company’s huge repertoire of SEO techniques are local SEO, website optimization, mobile phone SEO, landing page optimization, and great SEO strategized content including unique articles and videos. But prior to launching any of this strategies, E-alchemists employ analyses such as SEO monitoring, SEO consulting, market analysis, keyword research, and targeting. All of these to ensure that each strategy will yield the best possible results.

Along with the SEO expertise, E-alchemists also offer website development and design, website maintenance, and many more. And if you are unsure of what your company really needs, you can contact them to have a no-obligation chat where the company can provide you with everything that you need to increase the online visibility of your company.




Address:             55 Market Street #10-00 Singapore 048941

Contact No:       68718921

6. Rapidcloud

As the company name connotes, Rapidcloud is one of the premier cloud computing solution providers in Singapore. But the company also excels in website development service and employs effective SEO strategies for increased rankings in search engines such as Google. Not only do they provide top-notch SEO services, but they also ensure that all the strategies applied to comply with algorithms necessary to maintain the rankings organically without having to shell out more money. They also provide analysis, monitoring, and qualitative and quantitative results that can be measured. Their website maintenance service is very reliable with a tech support that is easily accessible.

Their one-year SEO packages include research and analysis at the early stages, a selection of the number of keywords, a certain period of keyword optimization, and website page optimization in which there is an option of as to how many pages of your website you want to be optimized. The company also provide keyword research to ensure that you use the most effective keywords for your website and also conduct website audit and competitor analysis.

The company also provides services such as link-building, RSS feed generation, URL structure optimization, HTML sitemap creation and search engine submission, and site performance analysis. All of these are essential to ensure that your website has employed all the means necessary to increase traffic and generate leads which equate to an increased ROI.



Address:             2 Leng Kee Road, #05-09 Thye Hong Centre, Singapore 159086

Contact No:       68839555

7. Serpshake

Serpshake is a digital marketing company that focuses on customer satisfaction and success more than anything else. The company prides itself with highly effective SEO services tailor-fit to each client’s marketing needs at the same time ensuring that they comply with the highest standards and norms of online etiquette for the sole purpose of keeping the client from any violation, penalties, and from being removed from the rankings.

The company invests in research and analysis of Google algorithms to ensure that its clients would get the most out of it safely and organically, meaning to say for no additional advertisement costs. They employ keyword research, create an online marketing plan that suits the client’s business, and avoid any automated tools that risks of blasting dangerous links to the website. Everything is custom-made and meticulously designed to meet the clients needs and ensure their safety as well.

Serpshake provides free consultation to discuss with potential clients all the means necessary for them to achieve their marketing goals. The company also ensures that they will only engage in the partnership if they truly believe that they can help the client increase their website traffic, lead generation, and eventually ROI. They also do not engage in long-term contracts so that clients can opt-out of the service if they deem necessary.



Address:             14 Robinson Road, Singapore, 048545

Contact No:       31522423

8. The Verticals

The Verticals is not just a company that specializes in SEO, but also provides a lot of online marketing solutions tailor-fit to the needs of each client. The primary focus of this company is to create organic, safe, no “black-hat”, SEO techniques that ensures lead-generation and increased online traffic. They boast of 15 years of experience in website development and optimization and a compilation of success stories of their previous clients on their website. Aside from effective tailor-made SEO strategies, The Verticals also provide 24/7 SEO reporting system, monthly link report, and page 1 in 6 months guarantee policy.

The company’s strategies include authoritative backlinks, unique and interesting content, social media marketing, and other effective techniques. They also provide other services such as web development, e-commerce development, marketing consultancy, corporate branding, and more.



Address:             1 Genting Lane, #03-01, Singapore 349544

Contact No:       62257335

9. Media One

Media One can be considered as a one-stop shop for all of your company’s online marketing needs. One of their many expertise is SEO, which incorporates ethical and best practices to ensure that rankings are organic and based on “white-hat” SEO practices. The company is so confident that their clients will get their website on page 1 of google within 6 months or less, otherwise the company will not stop working until the websites land at the first page no matter how long it takes for no extra charge. They also provide 24/7 SEO reports that clients can acquire anytime of the day for real time monitoring of the website’s performance. All of these services will start with a no-obligation consultation and keyword research and audit. Once everything is clear-cut and agreed upon, that is where the process will take place.

Media one also provides multimedia marketing, SEM, online reputation management and so much more. They also provide trainings and courses about SEO and Digital Marketing among others. They have a very presentable and user-friendly website where you can get to chat with an online representative right away.

They also have several branches across Singapore where you  can get to discuss you company’s marketing needs in person.



Address:             Central HQ

40B Tras Street S(078979

Contact No:       67899852

Address:             East Branch

70 Ubi Cres S(408738)

Contact No:       67421048

Address:              West Branch

1 BtBatok Cres #08-38 Plaza S(658064)

10. First Page Digital

The name speaks for itself. This company will definitely get your website to page 1 of Google rankings. They are very confident that the SEO strategies they employ will work for their clients that they implemented a 90-day promise of guaranteed results or else they would work for free until they are able to do so. First Page Digital also offers a free 30-minute strategy session with an experienced digital marketing executive which is valued at SGD500. Upon visiting their website, you will see a number of testimonials from satisfied clients.

Aside from expert SEO service, the company also provides other digital marketing services such as Google Ads placement, SEM, Social Media Marketing specializing in Facebook, YouTube, Instagram, and LinkedIn, premium content writing, and reputation management. All of these strategies are meticulously applied and tailor-fitted to ensure increased website traffic, lead generation and eventually a higher ROI.



Address:             144 Robinson Road, #20-01 Robinson Square Singapore 068908

Contact No:       62702193  Fax: 62702139

A Top 10 article by Dougles Chan, Kiasu Marketer


Photographers SEO – Top 4 Tips

Advantages of SEO for Wedding Photographers

Are you running a photographer business or a wedding that is looking to get consistent leads and customers?

Do you want to have more photography assignments REGULARLY every single week?

Are you posting or boosting in Facebook almost every single day you in your beautiful Facebook page and still get very disappointing results?

I have a piece of great news for you!

Provided you are a running a photography business, let me show you some basic steps to use Google and ranked in Google Singapore so that you can have about 20-40 enquiries every week!

(By the way, you know it really works, because somehow you managed to Google and reach this page! LOL)

BTW, just to introduce myself, my name is Dougles Chan, I have been doing SEO for over 15 years and one of my focus client is wedding videography and also wedding photography. One of my wedding videography clients is Forte Visual and they are ranked number 3 in the keyword “actual day wedding videography” in! Not too bad, considered it is in .com, not

Before we begin, I would like to share a SECRET, and this is very important….

Most photography business owners DO NOT DO SEO. Many used traditional and referral marketing to get leads and clients.

So what is so great about this?

Let me explain, please read it carefully. It will make a HUGE difference in where your photography business will land.

80% of the photography business or photographer DO not do SEO, either they do not know, they do not believe, they have no time or simply they are not able to afford the cost of SEO, it can easily take about $8,000-$15,000 a year to outsource SEO to someone like myself.

The 20% of the photography business owner who does SEO, 80% of them will not generate the results they are looking for, reasons are that likely hood, they used the wrong methods of doing SEO, outsource to the wrong SEO consultant or they failed to take into account the marketing and branding process for SEO, there are other reasons why a SEO campaign will not work, I will cover them in another topic.

So averagely only 4% of the photographer business really make money from SEO

Step 1: Choosing your website platform

It is important to be careful on what platform you are using to publish your website, some of the common ones are WIX, Weebly, WordPress, HTML or even adobe.

My recommendation is that when possible, stick to Wordpress. Wordpress is the most user-friendly for Google SEO and is the most popular publishing platform.

If you choose the wrong platform, and if you are competing with other photography business or another photographers in Singapore, your ranking likely will not outrank them, when you are not above your competitors, your enquiries send to your mobile phone or email will get lesser.

Step 2: Choosing the Focus

Here is a tricky situation, I notice many of the photography company or photographers are doing the same thing, they put many services in their website, not only they do wedding photography service, they also do corporate photography service, product photography , wedding photography service and even photo booth!

And yes, those creative ones will add other services such as event organizing, wedding planner, catering……You get my point…

But to be very honest, this is not the best way to do things. Here are 2 directions I can share with you:

  • Google loves websites that has only 1 focus, the better the ranking it will get. But you will argue, I am doing wedding what… no, hear me out, I need you to be laser focus, throw away everything else. If you are doing event photography , just focus on event photography ONLY and Google would love to rank your website higher because it will please the users who are searching for anything that relates to wedding photography. That is the reason why my website focus on one thing only – SEO, nothing else…LOL and Google loves it…. and that is how you get to this page and read this information, anyways lets move on.
  • From the customer point of view, if you are the lady that is going to get married, do you want to get a photography that specialized in photography or someone that is the jack of all trade, someone that is also doing corporate photography service, product photography , etc…The lady would love to have the best wedding moments captured by the expert, the specialist, not someone who knows everything…. seriously~~

Step 3: Your Website Content

I know you would love to showcase all your videos on your website but mind you. SEO is still very much in TEXT based, yes, there are images and videos too, not saying that videos are BAD but I will cover how to use video on step 4.

Many of the Google searches is in TEXT based, hence, make sure your photography website is filled with a good number of relevant text.

When I mentioned relevant text, meaning that whatever “keywords” you are focusing on.

If you are focusing on the keyword – wedding photography, make sure the word “Wedding photography” is inside the content, at least 2-5 times in different places. it can be in any “order”, not a big issue.

If you can put the text on other pages, that will be good too.

If you are choosing more than 5 to 10 keywords above, then it gets a little complex, but anyhow, see below on how you should do the text layout.

Example of how it to write your text on your website

Title: Best photographer in Singapore (Correct)

Title: Best photographer Singapore (Wrong), the grammar does not make sense, so write for the users to read, not for the Google robot to crawl.

Title: Wedding photographer Singapore (Wrong), it does not make sense at all. Even though plenty of SEO expert said you should put the entire EXACT keyword on the content.

Step 4: Upload Your Videos

Yes, you will also need to upload some of the videos you have done for other wedding couples and showcase your ability, choose the best few and put them in the HOME page of the website.

Upload another few in another page of your website so that you have many touch point to the viewers, good for SEO too.

Remember to add about 100 – 200 words of text per video.

Here is a tricky question, should you upload your website to Youtube and embedded them in your website or directly upload in your photography website?

Things to consider:

When you upload to youtube:

  1. Additional exposure, if your video is popular, and if you do create a backlink to your website, it will benefit your website in terms of ranking
  2. Loading time will be lesser (Good for SEO)
  3. You are making Google happy because you use Youtube (Google bought over Youtube)
  4. The video may lead to other competitor videos via youtube
  5. Youtube may terminate your account or delete your videos if there are many complaints

When you upload to your own hosting:

  1. It takes some time to load, not too good user experience.
  2. It will take up space for your hosting if you have a small budget for hosting, not recommend
  3. Complete ownership
  4. Not easy for competitors to upload your proprietorial videos

Well, there are no fixed rule saying which method is the best, it will be very much up to your own preferences.

Step 4: Promote Your Wedding photography Website

Here is the toughest part, you need to promote your website to many platforms, such as Facebook, Linkedin, emails, SMS, whatapps…..and build some backlinks by yourself or outsource the entire process to a third party. It may take a few months of the promoting activities to make your website see some lights and start to get enquires, usually, when any photography company asks me to help their SEO, I will tell them will take about 3-6 months to see anything interesting.

Promote your website regularly but not spamming, it will help in the organic growth of your photography website rankings.

Cheers and good luck in your SEO thing!


Dougles Chan

SEO seo agency seo consultant

Hiring An SEO Constultant – 10 Reasons Why You Should

It crosses every webmaster’s mind anytime they see an ad or an email for search engine marketing. Many small business owners wonder what they’re missing by not doing it. So should you hire a consultant? Search engine traffic make up at least 85% of all traffic to a website. So of course, search engine optimization is very important. But what, if any, will be the consequences of doing it yourself? Would it be beneficial to a website owner to hire a professional SEO consultant, or just plod along and hope that they are doing it right? This is a valid dilemma to face, and I will show you why it should be an easy decision. There are ten reasons why hiring them would be to your benefit.

1. Time

Search engine optimization takes great amounts of time. Research, linking strategies, directory submissions, and page analysis alone are hugely and painstakingly time consuming. Do you, the small business owner, have the time required to give search engine optimization your full attention? Or do you need to be spending your time elsewhere; such as running your business? An SEO consultant has the time to dedicate fully to your project. That’s what they do.

2. Writing Copy

Many webmasters, when beginning to design a website, concentrate on design, graphics, and a lot of the fancy code to make a website pretty. Many webmasters write their content copy almost as an afterthought.

What actually generates listings in the search engines is what your website has to say. When a potential visitor is searching the web, they use words to find what they need. So you need words to get your site in those search engines. And this means writing content-rich copy. Your website text should be the most important aspect of your website, and not last on the list. Yes, people are visually stimulated. Search engine spiders are not. In fact, all spiders only take into account the text on your page. A search engine spider cannot read what useful information you may have put into an image or into a video. And relying upon that ALT tag to get those spiders to understand what is in your image is quite an illusion. Lately, some of the spiders are skipping the ALT tags altogether, as a few unethical webmasters and SEO companies have tried to manipulate this area of a webpage with keyword stuffing. (Keyword stuffing is the needless repetition of a keyword or keyword phrase in order to get higher ranking on search engines.) It only takes a few bad apples to ruin the entire barrel. I’m not telling you to completely disregard the ALT tag, but if you rely solely on this to get a search engine spider to understand what your page is about, you will fail.

So if text is so important, why would you place this at the bottom of your priority list? A good SEO consultant has the experience with what content is relevant to your site, and just how to say it. Sometimes, an SEO expert will even outsource this job to a professional writer. This makes complete sense, as this is the most important aspect of any website.

3. Expertise

A good SEO consultant knows that there are up to 100 things that a search engine will factor in to determine how useful and important your website is, and thereby ranking it accordingly. You can rely upon your SEO consultant to be familiar with all aspects of these factors. SEO is not rocket science by any means, but careful planning, research and plugging those factors into a page can be a delicate process. If you are unsure about how your efforts will turn out, then you can feel comfortable knowing that your SEO expert knows what they are doing. Do you? SEO consultants can act quickly to the ever-changing world of optimization. They don’t rest on their laurels and expect that one avenue of advertising is going to improve your traffic rank. There is no secret formula to magically making your site appear at the top of the search engines. What there is, however, is strategic planning and research, along with tried and true methods of optimization.

4. Long Term Effect

Pay per click (PPC) advertising is extremely popular, as it is relatively flexible within the web site owner’s budget. But the minute you stop paying for those clicks is the minute that the traffic stops. PPC makes a great short term solution, or even a supplemental addition to regular traffic, but you can’t expect that this will suffice for the long term. This is why search engine optimization is so vital to the life of a website. Sure, you may be paying for that SEO consultant’s services now, but once their job is done, you can expect your traffic and conversion rates to continue long after your SEO consultant has gone on their way.

5. Search Engines are Unforgiving

You need to get it right the first time. Search engine optimization, while ever-changing, is not trial and error. The information you find on the internet is not always accurate, and you may take one piece of bad advice and find yourself banned forever. Is this a risk you are willing to take? An SEO expert knows exactly what to do, and what NOT to do. There are a lot of techniques that webmasters used to use that would skyrocket them to the top of the search engines. Now, those same techniques are definite banning offenses in the world of SEO. Your consultant will know the difference. SEO is a puzzle of research, research, and more research. One wrong puzzle piece and the entire picture is in jeopardy.

6. Budget Guidance

A search engine optimization firm can guide you in where your resources should go. Whether you have only a small marketing and advertising budget, or the sky’s the limit, your SEO consultant can get you the most bang for your buck. To experiment with your resources on advertising avenues through trial and error is very risky and will be very expensive. Your SEO consultant can save you the headache and heartache of risking your hard earned cash on experimental advertising, as well as hundreds, maybe even thousands, of dollars.

7. Product Knowledge

If one search engine could deliver all the traffic alone to your site, then you wouldn’t need an SEO consultant. You wouldn’t need to invest time, money or energy in research either. But there are so many search engines out there, and one may be better than another to target traffic to your individual niche. You can rely on your SEO consultant to know where you can receive your qualified traffic.

8. Fresh Perspective

If you’ve developed your website yourself, or even if you have hired a web designer and developer, chances are that you’ve been looking at it long enough to have possibly missed a few things. Now, we are certainly not trying to demean your work or that of your developer. Quite to the contrary: you’ve heard that saying, two heads are better than one? Well 5 heads are better than two, and so one. Each new team member that you bring in to concentrate on their area of expertise can bring enlightenment every time. It’s always good to get a fresh perspective, and an SEO consultant can bring that to your site.

9. Effective Keyword Analysis

You need to know exactly the right word combinations that will bring qualified visitors to your site. Even with search engines like Goto or Yahoo! Directories, where you can buy your rankings, knowing the right keywords can end up saving hundreds or thousands of dollars in unqualified click through charges. An SEO can find these for you. Gone are the days that you could just put a bunch of words into your meta tags, and a visitor could type that word into the search engine, and your site appears in the listings. Search engine algorithms are far more complex, and you can actually hurt your rank by including the wrong key phrases.

10. Value and ROI (Return On Investment)

Dollar for dollar, search engine optimization is still the most cost effective way to market your website, so your money is well spent with an SEO consultant. Do you pay now for long term effects, or do you pay over time for short term, immediate results. Within a short period of time, you will find that you’ve eventually spent the same amount of money, but with the short term solutions, like banner advertising, Overture, or Google AdWords, you have to KEEP paying in order to achieve the same results, thus by passing the investment you could have made with an SEO consultant. So in short, search engine optimization pays for itself quickly. An investment into the long reaching effects of search engine optimization will pay you back many times over.

The Bottom Line

For every 100 of your current visitors, 85 of them will find you through search engines. Unless you have lots of time, understand exactly how the search engines work, can write effective copy and key word combinations, can sort through all the misinformation on how to correctly market your site, and can get it all right the first time without spending a dime, then you need an SEO consultant for the long term rewards that search engine optimization can bring you. Your investment in the future of your website will be worth while. You’ll be glad you did.

To hire an SEO consultant, please call (65) 93880851 for a non obligation consultation.




Search Engine Optimization (SEO) is the process of making your website or webpage visible in search engines in un-paid or natural state. SEO is one of the search engine marketing tools besides pay-per-click (PPC). The following are 30 key SEO tips that you should try in your company for you to realize positive results. They are divided into 2 broad categories; On-site and off-site optimization.

1. On-site optimization

  • Creative content production

Many site visitors do not have a lot time and therefore want content that is straight to the point. Avoid appending very long extraneous data. Your content should show a lot of logic and should be fact proved. Create your own content, this is what readers want. They want to see new ideas that they have not read elsewhere.

  • Steady and consistent content production

After the creative content, visitors will obviously want to come back. Therefore updating your page or blog frequently will also increase the frequency by which people read your content. No one will keep on visiting a page that is rarely updated.

  • Production of interesting content

The choice of topics matter a lot too. There are those topics that are interesting to read and those that are seldom in the public interest. Choose topics that  showcase real-life experience and ones that keep most people searching for answers.

  • H1 and H2 tags

This is the use of the H1 as the heading of the page and H2 as the subheading of the page. Separating the content with heading makes the content easy to navigate and improves its readability. However, do not use so many headings just because you want your page optimized.

  • Keyword rich contents

The most important things about keywords is to make them very, very unique. Keyword phrases works better than single keyword. The phrases used as keywords should be easily found on the webpage. It is advisable to use commas between keyword phrases compared to spaces. Keyword density is also a key point to consider. Density of about 6%-25% is advisable

  • Very Unique content

The ultimate reason why visitors come to your site is to get information. Make sure that the content displayed is your original work and it is not by any way plagiarized. If visitors come to your site and then find duplicate of the content they have read on other sites, they are likely not to read your content to the end. Therefore, unique content should be strictly adhered to. Moreover, unique content helps to increase inbound links to your site.

  • Domain

Your target audience is very important in picking your domain. Hyphens are healthy in domain names less than 4 words. You should as well use major keywords in your domain. Make the domain easy to type and remember.

  • Page Title tags

Using specific and important keywords in starting your title tag will help you get good website ranks. Use a very unique tag, completely different from others. Limit the length of the title to 8 words.

  • Meta Description Tags

You should create a meta description tag that attracts people to click. A lot of search engines display tag information in case it matches with the content and relevancy to the information. However, if the keyword relevancy is adequate, most search engines tend to ignore the Meta description tag.

  • Image alt tags

This are alternative text for describing images since search engines can read neither flash animations nor images. All tags should be displayed on the page when one hovers the mouse on the page

  • Responsive URL

Unresponsiveness in the URL is usually caused by bad URL practices such as use of lengthy and repetitive keywords in your URL. Odd capitalization will also reduce the responsiveness of your page

  • Good folder structure

The contents in the folder should be easy to access. The structure should be in that anyone can access the information without any difficulty.

  • Redirections

It is important to tell readers that the content they are looking for has moved to another page. This is achieved through the use of the redirects. If you leave your content readers with no guidance, they will quickly leave your site hence there will be little interest in the service you are offering

  • Comments

It is very, very important to get feedback from the content readers. The ability of your page to allow them leave the feedback will help you establish your strength and improve on your grey areas.

  • Mobile friendliness

Nowadays most people use mobile phones to access information. Make sure your page allows access by both the PC and mobile phones. 

  • Sitemap

This is a list of content pages that are available on the website. It shows the number of pages and internal links on the website. It is important because it is one of the tools used by the search engines to display your content.

  • Page loading speed

Quick-to-open websites are visited more compared to slow website. One should strictly follow Google recommendation on speed to ensure that their website can be accessed with ease.

  • Images and other multimedia elements

Images and multimedia elements make page more interesting and easy to read. However, they tend to lower the loading speed of your page. Therefore, ensure a balance between content delivery and speed.

  • Internal links

Make sure within your content the pages are inter-linked through use of internal links. Link the keyword in the original content to the destination content. The information in the destination page should be reflective of what has been represented by the keyword

  • External links.

Use of external links in your page is healthy and allowed. However, care should be taken to limit the number of external links otherwise this might inconvenience the readers. The external links should open in new window.

  • Bold/Strong and Italics

Using bold/strong words does not have any significant weight on the SEO optimization however they are search engine friendly.

  • Location

The content in your website should clearly show the where your services can be obtained. It is a good practice to make sure that the keywords and content give a clue about your location.

2. Off-site SEO


  • Inbound Links

This links helps other sites to link with you. If you have a content that is relating to content that the reader wants, the other page can reference it through inbound links

  • Citations

This is when another site writes about a topic and quotes your page to fact-check the content. This helps generate traffic to your website.

  • Social Media activities

If your link your sites to the social media sites such as facebook, twitter and instagram, it makes increase the number of visits from social media users. Through this, you can be contacted and feedback given and hence the activities on your page will increase.

  • Subscription option

This option allows those who likes your content to subscribe and hence expands the target audience.

  • Brand

What you are offering will also make people to either visit or not visit your website. Unique, well-thought brands attract a lot of traffic than ones than are copied. If your product is recognized as the best, then it is easier for you.

  • Enhanced customer relations

As much as you need feedback, your customers, who in this case are your readers, also need feedback. Your website should be such that it can give a message of appreciation and encourage them to come again

  • Audience

What is the target audience of the web page? The knowledge of the target audience will help you deliver user-specific message.

  • Social Bookmarking

This is a form of inbound link where you get popular sites to market your content.

In conclusion, if good SEO techniques are implemented, the visibility of company will greatly improve without the need for paid advertisement. Additionally, a good choice of a SEO agency will further improve the response of the people to your content.

Article by Dougles Chan, an SEO Master Shifu, Digital Marketing Guru and Business Consultant in Singapore. He trains and mentors and gives consultation to drive website owners to 10X their website traffics and conversion of leads. For enquiries, please call 65-93880851 or email to dc 


SEO for Etsy, eBay, Instagram and Twitter

Whether your business is 100% online or your storefront is a physical spot, chances are good that you do all you can to boost sales. Here, we’ll review what we regard as the top 20 ways to do just that. We’ve broken things down into categories for Etsy, eBay, Instagram and Twitter. Regardless of whether you’re comfortable with online promotion or you have to ask your high-school sales clerk how to run certain aspects of your smartphone, read on – we’re sure you’ll find tips and tricks to drive your next sales report through the roof!

The table of content of this article is as follows: 

What is SEO?

Before we begin, let’s make sure you’re clear on the basics of this all-important sales tool. SEO stands for Search Engine Optimization, and it’s the practice of tailoring the words in your online posts or website in order to make it easier for customers to find your business.

Google and Bing are two of the biggest search engines. Imagine that you’re a customer searching for a product or service that your business offers. For example, if you sell handmade wooden toys, you might search for “wooden toys,” “handmade toys,” or even “handcrafted toys.” The closer the wording on your site matches what a customer types in, the more likely that your shop or business will be closer to the top of the search results. With great SEO and a decent amount of traffic, your business can turn up on the first page of a Google search. With poor SEO and little traffic, your website might be listed on the 5th, 10th or even 15th page – and we all know how often anybody searches past the first page – never.

With our tips, we’re confident that you’ll be well on your way to taking your business ever-closer to that coveted first-page spot!

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SEO Tips for Etsy

Etsy is one of the hottest websites for entrepreneurs and crafters of all kinds. With everything from handmade bath and body products to clothing and artisan jewelry, it’s easy to see why both creators and shoppers alike flock to the site.

If you operate an Etsy shop and you’re reading this, you may be wondering why you’re not getting the same level of sales as some of your contemporaries. Your products are amazing and you take great pictures to show them off – what’s going on? Chances are good that your SEO could use some work. Read on for how to up those sales and start keeping up with top sellers!

  • Load Your Titles with Keywords Without Sounding Repetitive

    – We’ve all seen product descriptions that read like a never-ending stream of keywords. An example of this for a piece of jewelry might read “Beautiful Womens Ladies Ring Rose Quartz Crystal Jewelry Wire Wrapped American Sterling Silver Handmade Handcrafted Artisan”

Not too much fun to read, right? A properly optimized title for this same piece of jewelry might sound something like “Rose Quartz & Sterling Silver Ring – Crystal Healing Ring – Traditional Wire Wrap Design – Handmade Artisan Jewelry.” It’s easy to see the difference – and a lot easier to read! All the same keywords are included, but they’re not a jumble of words. They flow, just as though you were verbally describing your jewelry to a customer face-to-face.

  • Use Tags to Your Advantage

    – On Etsy, tags are an incredibly helpful way to include keywords that you might be tempted to put in your title, but which make it sound crowded. Sticking with the jewelry example, you might choose to put “Healing Jewelry” in the tags section instead of the title. You might also want to include words like “Crystal Energy” or “Soothing Stones” for shoppers who believe in the power of crystals.

You know your products best – Etsy currently allows thirteen tags, so use up every last one to optimize your sales potential. Using tags like “gift for woman” are also great if your products are fairly gender-specific, and “Christmas Gift” is great for snagging those holiday sales.

  • Optimize Your Shop Name

    – If your shop’s name doesn’t make it extremely clear what you sell, change it! Slightly ambiguous or mysterious names are great for drawing a customer in, but they should always hint at what you actually sell. “Cathy’s Cute Creations,” for example, says nothing about the products in the store. “Artisan Jewels by Cathy,” however, broadcasts your products loud and clear.

  • Include Keywords in Facebook, Instagram and Twitter Posts

    – Even though we’re focusing on Etsy, you may (and should!) be running several social media accounts for your Etsy shop. If so, be sure to use your strongest keywords (jewelry, crystals, handmade) in every post. Remember to keep it conversational.

  • Don’t Forget About Descriptions

    – Etsy gives you loads of space for product descriptions, and while they rank lower in search engine results than titles or tags, they’re still a great place to insert your keywords. Remember to keep it conversational instead of crammed, but take advantage of all that space and tell potential customers all about a particular piece of jewelry. Even if you’ve used tags like “Christmas Gift,” you can still add a line to your description saying “Would make a wonderful holiday gift for the special woman in your life.”

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SEO Tips for eBay

While lots of sellers – especially those who work with vintage goods – utilize both Etsy and eBay, the two sites are very different in many ways. There is far less opportunity for promotion on eBay; sellers have to rely on a smaller set of tools in order to promote their goods. This does not mean, however, that you should put less effort into your eBay shop than any other platform for selling. In fact, it means that you should utilize every last opportunity available to turn your shop into a star and earn top-seller ratings. These ratings not only automatically boost where your shops ends up in a search result, but they drive consumer confidence and therefore lead to more sales.

  • Broadcast Your Goods

    – Whether you have a shop on eBay or you list without signing up for a shop, utilizing social media is a must for driving buyers to your items. Twitter, Instagram and Facebook are excellent for this purpose. As with Etsy, use all your keywords when you list a new item for sale, announce a discount or let buyers know about virtually anything in your shop.

  • It’s Okay to Stuff Your Titles with Keywords

    – eBay is less formal than many similar sites, and more like a flea market. It allows buyers and sellers to haggle over price, for example, and shoppers are used to seeing titles stuffed with keywords – a red flag on many other sites. Use this to your advantage. For the sake of maintaining a professional appearance, do your best to keep titles sounding conversational. However, you can worry a bit less about it than on Etsy. Use dashes to separate keywords – this makes your titles easier for shoppers to read.

  • Fill In All Item Specifics

    – If you’re not familiar with Item Specifics, you’re losing out. This is the section which allows shoppers to pare down their search to find what they really want. It’s one of the simplest ways to optimize SEO for eBay. You can fill in specifics like color, size, brand, features, materials and many other options, depending on the section in which you’re listing. Shoppers regularly rely on the Item Specifics section to narrow their searches, so do your part and make it easy for them to find what you’re selling!

  • Fill In Your Profile Page

    – Your profile page is how buyers get to know you, so don’t leave it blank. You can use this space to add keywords relevant to what you’re selling, tell buyers important information about your business, and much more. Establishing yourself as a seller buyers can trust is paramount, so include anything that shows off expertise in your niche.

  • Follow Best Practices

    – eBay regularly updates what it considers “best practices,” and following these will help your rankings on the site. Currently, they place a high priority on free shipping, short handling times (less than one day), competitive pricing, high-quality pictures, returns accepted, quick question response time and discounts.

Be aware that the site reviews your practices, makes sure that you are sticking to them on a regular basis and will raise or lower your ranking accordingly. It’s not enough to simply advertise fast shipping times – you must consistently get packages out the door in the time frame you advertise. Best practices are also more likely to earn you five-star feedback from customers. eBay is notorious for placing an extremely high level of importance on customer feedback, so you need to earn five stars from every single customer. Sometimes this may mean bending over backwards for a difficult customer or taking a hit on shipping charges to keep a buyer happy, but customer service is the backbone of every successful business!

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SEO Tips for Instagram

If you’re not utilizing Instagram yet, it’s time to get up to speed! This social media powerhouse is not just for teens swapping pictures and vying for the most followers. It can be a powerful tool for driving sales if used correctly.

Instagram is different from our other featured sites in that it is entirely mobile. You can view Instagram photos on a computer, but the vast majority of users post, view and interact using their phones. This sense of spontaneity helps your business to feel fresh and new, even if you’re selling vintage goods. Instagram can also be a great way to connect with potential customers who don’t frequent other platforms or websites. For example, a teen who spends their time glued to Instagram might not be your target market for handmade specialty foods, but if they spot you on the app, they may be inspired to purchase from you as a gift. The possibilities are endless, so create an account today!

  • Check Out the Competition

    – While copying another similar shop reeks of unprofessional conduct, checking out shops and businesses similar to yours is a smart move. Take a look at shops which are like yours or which offer a similar service. How are their photos? Which hashtags do they use? Check out those with lots of followers as well as those with barely any, taking careful note of the differences. You can then apply those differences to your own account, emulating the successful accounts. This step can provide you with invaluable information regarding SEO, letting you see what sells, metaphorically speaking, and what doesn’t.

  • Link All Your Accounts

    – One of your first steps toward optimal Instagram SEO is to be sure that all your social media accounts – including your shop’s web address if you have one – together. A shopper needs to be able to access all your accounts easily – this conveys a professionally run shop. Link Twitter, Instagram, Facebook and any other accounts so that Instagram followers can check out your information easily.

  • Use Hashtags Carefully

    – Instagram is one of the social media giants most famous for hashtags, so use them wisely. Choose tags which represent your shop or business, utilizing the keywords you’re already using. Don’t make viewers guess what you sell or offer. Ideally, each photo you post should contain about half description and half hashtags. Keep them short and easy to read – nobody likes deciphering those sentence-long hashtags.

  • Stay Active and Engaged

    – Once you’re set up on Instagram, be sure to follow and like others’ accounts and posts. This can build up a network of contemporaries from which you can draw tips and advice. It can also lead to their followers following your account.

  • Discounts and Contests

    – Offering discounts, running contests and announcing flash sales is a great way to boost sales through Instagram SEO. You might offer a followers-only percentage off, offer a free item with purchase, heavily discount items for just a few hours or set up a contest which can be entered through Instagram and shared on the app.

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SEO Tips for Twitter

Next to Facebook, Twitter may be the social media platform with the largest following and most recognition. This means that a Twitter account is a virtual must for your business. Setting up an account is easy, and it can be a wonderful way to boost sales and attract new potential customers. Read on for our best SEO tips for Twitter, designed to help you get the most out of each and every tweet!

  • Account Name

    – On Twitter, your account name and username are different. This gives you an extra opportunity to tell the world about your business! Be sure to include the name of your business and, if possible, something about what you sell or the services you offer. You’re limited in the number of characters you can use, so think a bit about this step.

  • User Name

    – This is your next opportunity to let fellow users know who you are and what you do. You want others to be able to tweet your name easily, so keep your character count down as much as possible.

  • Ask for Followers

    – The Internet is no place to be shy about asking for favors! Use your website and any (and all) other social media sites you utilize to ask customers, fans and followers to follow you on Twitter as well. Some business owners are still stuck in the old-fashioned idea that asking for this is somehow unprofessional. Not true! Think of the last YouTube video you watched – the content creator probably placed a link to their Twitter account directly in the video, or at least included the link below. Asking for a follow is nothing in the world of social media, so don’t be shy about it. Your Twitter link – as well as all your other social media links and website – should be easy to see and click on in every post.

  • Follow Your Competition

    – Just as it’s nothing to ask for a follow, it’s really nothing to follow others in kind. In fact, it’s the polite thing to do. Follow others who are selling or offering the same types of goods and services you are – this is an online version of networking. Feel free to follow just about everybody, because this encourages others to follow you. A customer who sees that your account has a huge following is more likely to trust you – and therefore buy from you – than they might be if your account has only a few followers. Some selling platforms have teams which specifically follow each other on Twitter, tweet each others items, and engage in other forms of mutually beneficial promotion.

  • Word Your Tweets Carefully

    – Obviously, with such a short character limit, this rule is automatic in the world of Twitter. However, if you’re concerned with SEO, it’s even more important. Let’s imagine that a potential customer runs a Google search for a piece of jewelry you created and put online. Of course, you tweeted your posting (right?). A potential customer may or may not see your tweet – depending on what you put in the first 42 characters (approximately). This is the number of characters a typical search engine will display in its results. If you began your tweet saying “Look at this amazing wire-wrapped pendant I just made,” you’re not likely to show up in anybody’s searches. Instead, you could have led with “Rose Quartz Wire Wrapped Pendant – Brand New Listing in My Etsy Shop!” This option is far better as far as SEO is concerned.

As you can see, there are tons of ways to increase sales through the careful use of SEO. If you’re brand-new to this aspect of online business, it can feel almost overwhelming – don’t give up! Once you start implementing a few “best practices,” it will begin to feel like second nature. As an added bonus, you’re likely to start seeing your sales numbers rise, which is the best motivation in the world!


The Ultimate Guide to Rank #1 in Google Singapore in 2020

Index – The Ultimate Guide to Rank #1 in Google Singapore

1) Target The Correct Keywords

2) “Singapore” appearing in Domain name

3) Local Singaporean Style

4) SEO Kiasu Techniques

5) Pinterest is KING

Thank you so much for coming into my website and read more on SEO Singapore Guide. 

This website focus very much on using Kiasu Marketing Techniques and SEO Singapore strategies and tips for website owners, SME Singapore businessmen, and digital marketing personnel.

Of course, if you do not belongs to any of the group mentioned above, you are welcome to read this article too! 

If you do not know what is SEO, don’t read this, or you can Google what is SEO first… if you continue to read on, you will be blur like sotong!!!

If you have some basis on what is SEO, read on…

Are looking to rank your website to #1 in Google Singapore, then you have come to the right place.

In this exclusive article, I will give you a huge list of strategies that I have done to rank many of my websites and my client websites to #1 in Google Singapore in 2018. 

All these tips I have personally tried, tested, re-tested and proven to be very effective.

By being number 1 in Google Singapore with the correct targeted market, it automatically brings many target audience and customers to your website.

With correct landing page and persuasive “selling”, with thousands of visitors coming to your website every single day, you will be able to generate a lot more leads and sales for your company and website. 

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1) Target the Correct Keywords and Group

It is so so so so…… important that any website owners will do extensive research on the correct target keywords, it is like setting a direction for the company.

If the target is wrong, no matter how you are ranked in Google Singapore, you will never get a decent traffic to your website.

And even if you are getting thousands of people going to your website every single day, you be surprised there aren’t any inquiries on your website!

With over 15 years of SEO activities, I have seen so many websites owners are using the wrong group of keywords that make their website ranked number 1 and yet not getting the leads they are looking for.

Here is the statistic basing on my findings – Average of 93% of the websites I have come across have not done the correct keyword research, even reputable SEO agencies in Singapore are also facing the same problem.

What does that REALLY mean?

That mean even the top SEO agencies in Singapore are not getting the right keywords for their clients, so how do you expect them to help any of their clients?

This information is quite shocking and yet, many SEO agencies in Singapore continue to have this problem and made many clients invested in SEO services packages and because of that, many of them are not making money from the SEO service that they have invested.

In turns, most of the companies and website owners are NOT getting results in SEO itself.

The reason is that they are not focusing on the correct keywords to start with. If the SEO project manager is giving you the wrong focus, then the SEO campaign will likely not yield any good results. 

Be extremely careful that some SEO project manager knows you are not in the SEO industry and may resort to suggesting keywords that are of low competition and yet extremely low search volume.

And they will give you plenty of reasons to justify their “wrong” approach!

By doing so, they are able to rank your keywords easily and account for the task of getting your website to the top 3 and yet there are no visitors.  

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2) “Singapore” appearing in Domain name

To rank well in Google Singapore, your domain name when possible should have a Singapore in it.

Of course, you can also get a or .sg domain, usually, it is more expensive and the paperwork is more complex, my personal preference is a .com domain, easier and faster. 

Example 1: This domain focus in providing a list of laptop repair vendors in Singapore, instead of people going to various places to source for a reliable laptop repair vendors in Singapore, this website had done extensive research to list out the reliable laptop repair vendors.

This domain, which I have created around the end of 2017, with some search engine optimization, I am able to get it to the first page within 4 months in, basing on the top keyword “Laptop Repair Singapore.” 

As you can see, it is already ranking below, it is actually a compliment to because hardwarezone is one of the pioneers in forum discussion and worth millions of dollars in values!

So imagine if is always hovering beside hardwarezone or even ranked better than hardwarezone, how will the value and perception of 

I think you are getting to my points….

Of course, the activities you are doing for SEO should be as natural as possible, always remember that Google loves organic content, natural and not too PUSHY, there is no need to push too hard in SEO, the more you push, the worst ranking it can be.

But having said that, being relevant is important, over putting “Singapore” or the “keywords” that you are targeting as a keyword in your website, title page, descriptions will also be a NO-NO. 

Example 2:

1st Page in for SEO Reseller Singapore keyword within 1-2 weeks This domain focus basically tells by itself, it deals in SEO reseller in Singapore.

Hence, objectives of the website are to attract people who are interested to become a reseller for SEO in Singapore to approach us to resell the services or refer business to us. 

Basically, it is a very targeted audience and with very little search volume, it this case, we are already ranked number 6 within 10 days after the domain is registered. 

If you notice the 2 examples above, the key phases and the domain name are actually the same, this is a very old method of doing SEO and it can be very interesting and yet FATAL.

Google knows what these guys are doing and the tricks they are using. 

However, the fundamental still remains, as long as you have relevant and quality content with people liking it, sharing it and commenting about it in forums, social media, and many other platforms, your domain will still rank high up there.

** However, if you provide minimum quality to the website in terms of content and poor user experiences, not only your website will not be rank, it will be penalized!

Penalised in terms of not ranking at all or even ranked far far away… LOL, so be very careful about this. 

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3) Local Singaporean Style

If your target audience is in Singapore, then the way you write ought to be in Singaporean STYLE. Probably the using of Singlish will help to make the website more localized.

This will also make the readers feel more friendly and able stay on the website longer. Remember that with that Singlish feeling, people will feel bonded and feel closer to you, even though it is just a website or article.

Once you are able to bring the level closer, people will start to love what you are writing, and trust will begin to build your brand and the potential clients.

When trust is slowly built, the reader will read further and this will in turns increase dwelling time, for a detailed understanding of what is dwelling.

With a better dwelling time, it is telling Google directly that your webpage is important and deserves more respects and exposures, and your ranking in will improve gradually naturally. 

Time will take care of everything in your rankings.

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4) SEO Kiasu Techniques

Let us be a little KIASU in SEO Singapore, alright, mind my “words”, you need to be a little KIASU, not over KIASU, because being over KIASU will not just make your ranking drop than to rank it higher in Google search engine.  

How to be Kiasu in SEO:

Social Media Kiasu

When you do social media marketing for your website or article, go for Linkedin, Facebook, Twitter, Instagram, Google Plus, Digg, etc…

The purpose is to SPREAD your social media to be seen in more than just one social media accounts so that you will be able to build your foundation of SEO WIDER, once your base is WIDER, it will not be easy to make your ranking drop too much. 

The purpose is to build the base, with a good foundation, your ranking will be stable in case of any changes in Google algorithm.

In the event of any changes in Google algorithm, your Google ranking will not fluctuate too much. 

Keyword Focus Kiasu

Most SEO agencies will suggest starting about 10 keywords to start with for your SEO campaign, this is actually quite dangerous because, in any minor changes in Google algorithm, changes in competition or habit change in the search pattern, your effort in SEO will go down the drain easily.

I would suggest for a start at 30 keywords in SEO, if better, go for 50 keywords, spread the focus on the keywords to short tail or long tail keyword.

As long as it belongs to the same category and same page optimization, it should be fine.

Do not make a mistake of optimizing 30 keywords and each of them has a unique landing page, that will be committing suicide for SEO marketing. 

Ideally, it should be about an average of 15-20 keywords per landing page. 

Awareness Kiasu

Well, so you have a very interesting website or an article, the next step is to let as many people know about your webpage as much as possible, you can do the following to let many people know about your webpage and send them the URL link:

  • Sent SMS, whatsapp, Line, QQ, Viper, WeChat and Telegram and let your friends know about the article
  • Email to your contacts about the webpage you have created
  • Collect all the business card you have collected, compile them and tell them about it.
  • Announced to social group such as church, community clubs, business networking group, etc 
  • Volunteers in different events or activities that related to the website you are promoting
  • Attend seminars, talks, and workshops on related topics
  • Print the link on your business card
  • Put the link in your Header Description such as Wechat, Whatapps
  • Create related group chat in whatsapps, Line, wechats 
  • The idea is to let as many people know about this…yes this is Kiasu in action!

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5) Pinterest is KING (Huh, what is Pinterest? It is Pronounced as pin-terest)

The more relevant graphics you have on your webpage, the more interesting your webpage is going to be, remember that more people are a visual person, they like to see graphics that illustrate your points.

Having visual also makes your webpage have more depth and will let user believes that you have actually spent more time and effort to create a better content for the readers.

Pictures give great backlinks – Yes, for example in, it is a social media where people can pin to their Pinterest account and every PIN itself is a link!

And Pinterest is generating so many links for my website in some topics that some of the top keywords are already ranked top 3 in Google without me doing anything!

Alright, here you go, the ultimate guide to rank #1 in Google Singapore in 2020. Hope this helps your Google SEO ranking.

If you have any question related to SEO service or Kiasu Service, do let me know, I am reachable at dc @ 

Dougles Chan – Kiasu Marketer