9 Steps on How to Start a Recruiting Business

How to start your own recruiting business

Building a successful recruiting business not very tough, however, making money consistently every year in the recruiting business will not be too easy. Gone were the days whereas a recruiting business owner, you are able to make over $30,000 – $50,000 per month from your recruiting business billing.

In Singapore there are 50 new recruiting agencies formed every month, in the UK, there are about 700 new recruiting agencies formed every month too.  So as you can see, the numbers are increasing and it is getting much more every month.

Well, anyways, here are 7 steps on how to start a recruiting business that will be successful.  

Step 1: Creating a memorable identity:

Be it your logo, theme, tagline or the “clothes” you are wearing to be projected out to the public, which is the client, candidates and potential recruitment consultants that may join you later, you need to create a consistent brand and image, get a professional graphic designer and a good website designer to help you with this.

Do not attempt to save money on this, if you pay peanuts you will get monkeys, and also I do not recommend to DIY and create your own unless you are a designer by profession. 

Get a good website designer to help you too, your website is the KEY to tell people who you really are. These are the clothes of your recruiting business. 

Step 2: Marking your presence felt in the digital world 

More recruiting business activities will be done online whether you like it or not.

Be it Facebook, Linkedin, Twitter and other social media platform which you think is essential. Invest heavily on SEO also, in long run, you will yield better returns and leads from clients and candidates will POUR to your websites. Facebook marketing, Linkedin marketing, and even Instagram will be a good platform to start if you are just a starter….

Step 3: Focus on your CORE 

What industry are you good in, what specialized product or industry knowledge you do have for that particular industry, I would strongly urge you to focus major of the activities on these areas so that you will save plenty of time than learning an industry you do not know at all.

Step 4: Keeping a good database

Along the way, you will acquire may clients and candidates, keep and consolidate the database as accurate as possible, 80% of your sales will usually come from there, use a free CRM system available in the market (Search under free recruitment software in Google), managed them properly, get a part-time or freelance person to help you when needed.

Step 5: 80% sales

As a recruiting business owner, remember that when you started off, you will be very much ALONE, it is fine, I have gone through that before and it is a process that you need to go through.

Focus at least 80% of your time to generate new clients, servicing existing clients and sales, sales and more sales. Your recruiting staff can help you but remember that eventually, you will still be the person that going to bring in THE sales figure to your company.

Step 6: Watch your Cashflow 

If your cash flow is not good, cut all expenses when needed, avoid any unnecessary expenditures and put your money only on processes and activities that are able to help you to increase sales.

Step 7: Maintaining a good reputation 

It takes a while before you are POPULAR in the market and make very good money, make sure you address to all complains and potential tricky issues. Always remember that at this junction, it is the digital world, one wrong move and your company or your reputation will be gone in a heartbeat!

Step 8: Building your communications skills 

Whether the company is going to be successful will very much depends on how you communicate with others and yourselves. It is a MUST you must be able to communicate well with other people and able to listen to what other peoples need are, on top of that you much always communicate with yourself that this is going to work and you have to tell yourself that you will continue to work hard and smart for your very own recruitment business.

Step 9: Building a great relationship 

Your clients, your candidates, and your recruitment consultants will be your greatest assets, make sure you have a fantastic relationship with them or you will be financial ruin if you never take good care of it. Anyway, your business is in human, so be great on human relationship!

Well, here you go, some basic steps for you to kickstart and build a successful recruiting business. Of course, these simple strategies on how to start a recruiting business applies in almost every country like Australia, United Kingdom, USA, Dubai, Hong Kong,etc.

Remember that the above tips are just covering the surface of the recruiting business and it is even less than 1% of what you need to know, however, it is a good start and as we go along, maybe you would like to share some success stories to us.

If you need any assistance in building or growing a recruiting business, do drop me a mail @ dc@dougleschan.com or contact me at (65)9388 0851

Good luck and God blessed you.

An article by Dougles Chan – The Business Mentor. Also known as the Zhuge Liang for recruitment. A business coach & mentor that specialized on coaching recruitment business owners and staffing agency recruiters.

Author of 8 books. 25 years in recruitment business coaching & mentoring. Focus countries will be in Singapore, USA, UK, Australia, and others.

He created the recruitment agency market tumour law, C-Marketing, V-Marketing and blog marketing for recruitment agencies and staffing agencies.

He also specialized in business, sales, marketing, digital marketing, SEO, SEM, and social media recruiting. For 1 to 1 private consulting or recruitment coaching, please check here.

3 Ways on How to get Clients for a Staffing Agency

Throughout the years when I was doing recruitment I saw a trend where the staffing agencies are having extreme difficulties in getting new clients for themselves. Even until the present, the same thing seems to be happening.  Well, I do not know how staffing agencies learn how to get clients but apparently, I can see that many of them are still using the old fashion method of getting new clients.

So how to get clients for a staffing agency???

The good news is that with the technology available, we can sweep all the old methods of getting clients and let’s do something more interesting, I call it the 3 MUST C Rules of Generating new Clients for Recruitment Agency.

MUST Consolidate 

You will need to collect data from as many places as possible, such as name cards, directories, suppliers, ex-customers, internet, friends data, etc etc etc…..Anyone can become a client, YES anyone. Do not be judgemental and decide that they are not a potential client. Even though they may not be a client now, you never know who they know may need your services.

Using email extractors available in the market to harvest for new data from the public. This will prove to be very valuable once you gather about 100,000 names and data.

Personally, how I do the consolidating process is that I focus on using email marketing as the main channel of communications. Hence, I only collect email address and their names. Anything else I will not focus on.  Once I have collected at least 1,000 or more, I will start to do the next C.

MUST Communicate 

Upon consolidating of the data, I will send the list on the services available and will continue to update them with what are available almost every week. You see, the best part about email marketing is that I need not have to spend hours to call them; it just takes me a press of a button and BINGO!

If you do it right, you can expect to get about 10-20 inquiries from the list itself, hence every day I will focus on the 10-20 of them and definitely will be able to close many cases every week! For the last few years, I have consolidated over 400,000 email database which is very active. Imagine if you are only working on 1% of the list…..you will be super busy!

MUST Connect 

Clients are human and you must always position yourself in such a way that they are your partner. When you do that, the clients will treat you as a friend rather than just another supplier. Here is what I meant by CONNECT, for example, when I see that there is something wrong with their websites or email signature, I will notify them. If their website got so error, drop them a note. 

Connect with them via Facebook, Linkedin, Twitter etc….CONNECT with them as many and as much as possible, if you see a video from Youtube that is worth watching, send it to them. If Facebook notify you that it is their birthday soon, send them a note….you see, you can go all the way to connect with them. With this connection, you will be able to retain them further and longer! That is most important!

Once you have started to establish a relationship with them, people will start to like you and trust you, eventually you will be able to get clients for your staffing agency.

An article by Dougles Chan – The Recruitment Guru. Also known as the Zhuge Liang for recruitment. A recruitment coach & mentor that specialized on coaching recruitment business owners and staffing agency recruiters.

Author of 8 books. 25 years in recruitment business coaching & mentoring. Focus countries will be in Singapore, USA, UK, Australia and others.

He created the recruitment agency market tumour law, C-Marketing, V-Marketing and blog marketing for recruitment agencies and staffing agencies.

He also specialized in business, sales, marketing, digital marketing, SEO, SEM, and social media recruiting. For 1 to 1 private consulting or recruitment coaching, please check here.

He also writes articles related to how to start a recruiting business.