Photographers SEO – Top 4 Tips

Advantages of SEO for Wedding Photographers

Are you running a photographer business or a wedding that is looking to get consistent leads and customers?

Do you want to have more photography assignments REGULARLY every single week?

Are you posting or boosting in Facebook almost every single day you in your beautiful Facebook page and still get very disappointing results?

I have a piece of great news for you!

Provided you are a running a photography business, let me show you some basic steps to use Google and ranked in Google Singapore so that you can have about 20-40 enquiries every week!

(By the way, you know it really works, because somehow you managed to Google and reach this page! LOL)

BTW, just to introduce myself, my name is Dougles Chan, I have been doing SEO for over 15 years and one of my focus client is wedding videography and also wedding photography. One of my wedding videography clients is Forte Visual and they are ranked number 3 in the keyword “actual day wedding videography” in Google.com! Not too bad, considered it is in .com, not .com.sg.

Before we begin, I would like to share a SECRET, and this is very important….

Most photography business owners DO NOT DO SEO. Many used traditional and referral marketing to get leads and clients.

So what is so great about this?

Let me explain, please read it carefully. It will make a HUGE difference in where your photography business will land.

80% of the photography business or photographer DO not do SEO, either they do not know, they do not believe, they have no time or simply they are not able to afford the cost of SEO, it can easily take about $8,000-$15,000 a year to outsource SEO to someone like myself.

The 20% of the photography business owner who does SEO, 80% of them will not generate the results they are looking for, reasons are that likely hood, they used the wrong methods of doing SEO, outsource to the wrong SEO consultant or they failed to take into account the marketing and branding process for SEO, there are other reasons why a SEO campaign will not work, I will cover them in another topic.

So averagely only 4% of the photographer business really make money from SEO

Step 1: Choosing your website platform

It is important to be careful on what platform you are using to publish your website, some of the common ones are WIX, Weebly, WordPress, HTML or even adobe.

My recommendation is that when possible, stick to Wordpress. Wordpress is the most user-friendly for Google SEO and is the most popular publishing platform.

If you choose the wrong platform, and if you are competing with other photography business or another photographers in Singapore, your ranking likely will not outrank them, when you are not above your competitors, your enquiries send to your mobile phone or email will get lesser.

Step 2: Choosing the Focus

Here is a tricky situation, I notice many of the photography company or photographers are doing the same thing, they put many services in their website, not only they do wedding photography service, they also do corporate photography service, product photography , wedding photography service and even photo booth!

And yes, those creative ones will add other services such as event organizing, wedding planner, catering……You get my point…

But to be very honest, this is not the best way to do things. Here are 2 directions I can share with you:

  • Google loves websites that has only 1 focus, the better the ranking it will get. But you will argue, I am doing wedding what…..no no, hear me out, I need you to be laser focus, throw away everything else. If you are doing event photography , just focus on event photography ONLY and Google would love to rank your website higher because it will please the users who are searching for anything that relates to wedding photography. That is the reason why my website www.dougleschan.com focus on one thing only – SEO, nothing else…LOL and Google loves it…. and that is how you get to this page and read this information, anyways lets move on.
  • From the customer point of view, if you are the lady that is going to get married, do you want to get a photography that specialized in photography or someone that is the jack of all trade, someone that is also doing corporate photography service, product photography , etc…The lady would love to have the best wedding moments captured by the expert, the specialist, not someone who knows everything…. seriously~~

Step 3: Your Website Content

I know you would love to showcase all your videos on your website but mind you. SEO is still very much in TEXT based, yes, there are images and videos too, not saying that videos are BAD but I will cover how to use video on step 4.

Many of the Google searches is in TEXT based, hence, make sure your photography website is filled with a good number of relevant text.

When I mentioned relevant text, meaning that whatever “keywords” you are focusing on.

If you are focusing on the keyword – wedding photography, make sure the word “Wedding photography” is inside the content, at least 2-5 times in different places. it can be in any “order”, not a big issue.

If you can put the text on other pages, that will be good too.

If you are choosing more than 5 to 10 keywords above, then it gets a little complex, but anyhow, see below on how you should do the text layout.

Example of how it to write your text on your website

Title: Best photographer in Singapore (Correct)

Title: Best photographer Singapore (Wrong), the grammar does not make sense, so write for the users to read, not for the Google robot to crawl.

Title: Wedding photographer Singapore (Wrong), it does not make sense at all. Even though plenty of SEO expert said you should put the entire EXACT keyword on the content.

Step 4: Upload Your Videos

Yes, you will also need to upload some of the videos you have done for other wedding couples and showcase your ability, choose the best few and put them in the HOME page of the website.

Upload another few in another page of your website so that you have many touch point to the viewers, good for SEO too.

Remember to add about 100 – 200 words of text per video.

Here is a tricky question, should you upload your website to Youtube and embedded them in your website or directly upload in your photography website?

Things to consider:

When you upload to youtube:

  1. Additional exposure, if your video is popular, and if you do create a backlink to your website, it will benefit your website in terms of ranking
  2. Loading time will be lesser (Good for SEO)
  3. You are making Google happy because you use Youtube (Google bought over Youtube)
  4. The video may lead to other competitor videos via youtube
  5. Youtube may terminate your account or delete your videos if there are many complaints

When you upload to your own hosting:

  1. It takes some time to load, not too good user experience.
  2. It will take up space for your hosting if you have a small budget for hosting, not recommend
  3. Complete ownership
  4. Not easy for competitors to upload your proprietorial videos

Well, there are no fixed rule saying which method is the best, it will be very much up to your own preferences.

Step 4: Promote Your Wedding photography Website

Here is the toughest part, you need to promote your website to many platforms, such as Facebook, Linkedin, emails, SMS, whatapps…..and build some backlinks by yourself or outsource the entire process to a third party. It may take a few months of the promoting activities to make your website see some lights and start to get enquires, usually, when any photography company asks me to help their SEO, I will tell them will take about 3-6 months to see anything interesting.

Promote your website regularly but not spamming, it will help in the organic growth of your photography website rankings.

Cheers and good luck in your SEO thing!

Regards

Dougles Chan

SEO Tips for Etsy, eBay and Instagram

Whether your business is 100% online or your storefront is a physical spot, chances are good that you do all you can to boost sales. Here, we’ll review what we regard as the top 20 ways to do just that. We’ve broken things down into categories for Etsy, eBay, Instagram and Twitter. Regardless of whether you’re comfortable with online promotion or you have to ask your high-school sales clerk how to run certain aspects of your smartphone, read on – we’re sure you’ll find tips and tricks to drive your next sales report through the roof!

What is SEO?

Before we begin, let’s make sure you’re clear on the basics of this all-important sales tool. SEO stands for Search Engine Optimization, and it’s the practice of tailoring the words in your online posts or website in order to make it easier for customers to find your business.

Google and Bing are two of the biggest search engines. Imagine that you’re a customer searching for a product or service that your business offers. For example, if you sell handmade wooden toys, you might search for “wooden toys,” “handmade toys,” or even “handcrafted toys.” The closer the wording on your site matches what a customer types in, the more likely that your shop or business will be closer to the top of the search results. With great SEO and a decent amount of traffic, your business can turn up on the first page of a Google search. With poor SEO and little traffic, your website might be listed on the 5th, 10th or even 15th page – and we all know how often anybody searches past the first page – never.

With our tips, we’re confident that you’ll be well on your way to taking your business ever-closer to that coveted first-page spot!

SEO Tips for Etsy

Etsy is one of the hottest websites for entrepreneurs and crafters of all kinds. With everything from handmade bath and body products to clothing and artisan jewelry, it’s easy to see why both creators and shoppers alike flock to the site.

If you operate an Etsy shop and you’re reading this, you may be wondering why you’re not getting the same level of sales as some of your contemporaries. Your products are amazing and you take great pictures to show them off – what’s going on? Chances are good that your SEO could use some work. Read on for how to up those sales and start keeping up with top sellers!

  • Load Your Titles with Keywords Without Sounding Repetitive – We’ve all seen product descriptions that read like a never-ending stream of keywords. An example of this for a piece of jewelry might read “Beautiful Womens Ladies Ring Rose Quartz Crystal Jewelry Wire Wrapped American Sterling Silver Handmade Handcrafted Artisan”

Not too much fun to read, right? A properly optimized title for this same piece of jewelry might sound something like “Rose Quartz & Sterling Silver Ring – Crystal Healing Ring – Traditional Wire Wrap Design – Handmade Artisan Jewelry.” It’s easy to see the difference – and a lot easier to read! All the same keywords are included, but they’re not a jumble of words. They flow, just as though you were verbally describing your jewelry to a customer face-to-face.

  • Use Tags to Your Advantage – On Etsy, tags are an incredibly helpful way to include keywords that you might be tempted to put in your title, but which make it sound crowded. Sticking with the jewelry example, you might choose to put “Healing Jewelry” in the tags section instead of the title. You might also want to include words like “Crystal Energy” or “Soothing Stones” for shoppers who believe in the power of crystals.

You know your products best – Etsy currently allows thirteen tags, so use up every last one to optimize your sales potential. Using tags like “gift for woman” are also great if your products are fairly gender-specific, and “Christmas Gift” is great for snagging those holiday sales.

  • Optimize Your Shop Name – If your shop’s name doesn’t make it extremely clear what you sell, change it! Slightly ambiguous or mysterious names are great for drawing a customer in, but they should always hint at what you actually sell. “Cathy’s Cute Creations,” for example, says nothing about the products in the store. “Artisan Jewels by Cathy,” however, broadcasts your products loud and clear.
  • Include Keywords in Facebook, Instagram and Twitter Posts – Even though we’re focusing on Etsy, you may (and should!) be running several social media accounts for your Etsy shop. If so, be sure to use your strongest keywords (jewelry, crystals, handmade) in every post. Remember to keep it conversational.
  • Don’t Forget About Descriptions – Etsy gives you loads of space for product descriptions, and while they rank lower in search engine results than titles or tags, they’re still a great place to insert your keywords. Remember to keep it conversational instead of crammed, but take advantage of all that space and tell potential customers all about a particular piece of jewelry. Even if you’ve used tags like “Christmas Gift,” you can still add a line to your description saying “Would make a wonderful holiday gift for the special woman in your life.”

SEO Tips for eBay

While lots of sellers – especially those who work with vintage goods – utilize both Etsy and eBay, the two sites are very different in many ways. There is far less opportunity for promotion on eBay; sellers have to rely on a smaller set of tools in order to promote their goods. This does not mean, however, that you should put less effort into your eBay shop than any other platform for selling. In fact, it means that you should utilize every last opportunity available to turn your shop into a star and earn top-seller ratings. These ratings not only automatically boost where your shops ends up in a search result, but they drive consumer confidence and therefore lead to more sales.

  • Broadcast Your Goods – Whether you have a shop on eBay or you list without signing up for a shop, utilizing social media is a must for driving buyers to your items. Twitter, Instagram and Facebook are excellent for this purpose. As with Etsy, use all your keywords when you list a new item for sale, announce a discount or let buyers know about virtually anything in your shop.
  • It’s Okay to Stuff Your Titles with Keywords – eBay is less formal than many similar sites, and more like a flea market. It allows buyers and sellers to haggle over price, for example, and shoppers are used to seeing titles stuffed with keywords – a red flag on many other sites. Use this to your advantage. For the sake of maintaining a professional appearance, do your best to keep titles sounding conversational. However, you can worry a bit less about it than on Etsy. Use dashes to separate keywords – this makes your titles easier for shoppers to read.
  • Fill In All Item Specifics – If you’re not familiar with Item Specifics, you’re losing out. This is the section which allows shoppers to pare down their search to find what they really want. It’s one of the simplest ways to optimize SEO for eBay. You can fill in specifics like color, size, brand, features, materials and many other options, depending on the section in which you’re listing. Shoppers regularly rely on the Item Specifics section to narrow their searches, so do your part and make it easy for them to find what you’re selling!
  • Fill In Your Profile Page – Your profile page is how buyers get to know you, so don’t leave it blank. You can use this space to add keywords relevant to what you’re selling, tell buyers important information about your business, and much more. Establishing yourself as a seller buyers can trust is paramount, so include anything that shows off expertise in your niche.
  • Follow Best Practices – eBay regularly updates what it considers “best practices,” and following these will help your rankings on the site. Currently, they place a high priority on free shipping, short handling times (less than one day), competitive pricing, high-quality pictures, returns accepted, quick question response time and discounts.

Be aware that the site reviews your practices, makes sure that you are sticking to them on a regular basis and will raise or lower your ranking accordingly. It’s not enough to simply advertise fast shipping times – you must consistently get packages out the door in the time frame you advertise. Best practices are also more likely to earn you five-star feedback from customers. eBay is notorious for placing an extremely high level of importance on customer feedback, so you need to earn five stars from every single customer. Sometimes this may mean bending over backwards for a difficult customer or taking a hit on shipping charges to keep a buyer happy, but customer service is the backbone of every successful business!

SEO Tips for Instagram

If you’re not utilizing Instagram yet, it’s time to get up to speed! This social media powerhouse is not just for teens swapping pictures and vying for the most followers. It can be a powerful tool for driving sales if used correctly.

Instagram is different from our other featured sites in that it is entirely mobile. You can view Instagram photos on a computer, but the vast majority of users post, view and interact using their phones. This sense of spontaneity helps your business to feel fresh and new, even if you’re selling vintage goods. Instagram can also be a great way to connect with potential customers who don’t frequent other platforms or websites. For example, a teen who spends their time glued to Instagram might not be your target market for handmade specialty foods, but if they spot you on the app, they may be inspired to purchase from you as a gift. The possibilities are endless, so create an account today!

  • Check Out the Competition – While copying another similar shop reeks of unprofessional conduct, checking out shops and businesses similar to yours is a smart move. Take a look at shops which are like yours or which offer a similar service. How are their photos? Which hashtags do they use? Check out those with lots of followers as well as those with barely any, taking careful note of the differences. You can then apply those differences to your own account, emulating the successful accounts. This step can provide you with invaluable information regarding SEO, letting you see what sells, metaphorically speaking, and what doesn’t.
  • Link All Your Accounts – One of your first steps toward optimal Instagram SEO is to be sure that all your social media accounts – including your shop’s web address if you have one – together. A shopper needs to be able to access all your accounts easily – this conveys a professionally run shop. Link Twitter, Instagram, Facebook and any other accounts so that Instagram followers can check out your information easily.
  • Use Hashtags Carefully – Instagram is one of the social media giants most famous for hashtags, so use them wisely. Choose tags which represent your shop or business, utilizing the keywords you’re already using. Don’t make viewers guess what you sell or offer. Ideally, each photo you post should contain about half description and half hashtags. Keep them short and easy to read – nobody likes deciphering those sentence-long hashtags.
  • Stay Active and Engaged – Once you’re set up on Instagram, be sure to follow and like others’ accounts and posts. This can build up a network of contemporaries from which you can draw tips and advice. It can also lead to their followers following your account.
  • Discounts and Contests – Offering discounts, running contests and announcing flash sales is a great way to boost sales through Instagram SEO. You might offer a followers-only percentage off, offer a free item with purchase, heavily discount items for just a few hours or set up a contest which can be entered through Instagram and shared on the app.

SEO Tips for Twitter

Next to Facebook, Twitter may be the social media platform with the largest following and most recognition. This means that a Twitter account is a virtual must for your business. Setting up an account is easy, and it can be a wonderful way to boost sales and attract new potential customers. Read on for our best SEO tips for Twitter, designed to help you get the most out of each and every tweet!

  • Account Name – On Twitter, your account name and username are different. This gives you an extra opportunity to tell the world about your business! Be sure to include the name of your business and, if possible, something about what you sell or the services you offer. You’re limited in the number of characters you can use, so think a bit about this step.
  • User Name – This is your next opportunity to let fellow users know who you are and what you do. You want others to be able to tweet your name easily, so keep your character count down as much as possible.
  • Ask for Followers – The Internet is no place to be shy about asking for favors! Use your website and any (and all) other social media sites you utilize to ask customers, fans and followers to follow you on Twitter as well. Some business owners are still stuck in the old-fashioned idea that asking for this is somehow unprofessional. Not true! Think of the last YouTube video you watched – the content creator probably placed a link to their Twitter account directly in the video, or at least included the link below. Asking for a follow is nothing in the world of social media, so don’t be shy about it. Your Twitter link – as well as all your other social media links and website – should be easy to see and click on in every post.
  • Follow Your Competition – Just as it’s nothing to ask for a follow, it’s really nothing to follow others in kind. In fact, it’s the polite thing to do. Follow others who are selling or offering the same types of goods and services you are – this is an online version of networking. Feel free to follow just about everybody, because this encourages others to follow you. A customer who sees that your account has a huge following is more likely to trust you – and therefore buy from you – than they might be if your account has only a few followers. Some selling platforms have teams which specifically follow each other on Twitter, tweet each others items, and engage in other forms of mutually beneficial promotion.
  • Word Your Tweets Carefully – Obviously, with such a short character limit, this rule is automatic in the world of Twitter. However, if you’re concerned with SEO, it’s even more important. Let’s imagine that a potential customer runs a Google search for a piece of jewelry you created and put online. Of course, you tweeted your posting (right?). A potential customer may or may not see your tweet – depending on what you put in the first 42 characters (approximately). This is the number of characters a typical search engine will display in its results. If you began your tweet saying “Look at this amazing wire-wrapped pendant I just made,” you’re not likely to show up in anybody’s searches. Instead, you could have led with “Rose Quartz Wire Wrapped Pendant – Brand New Listing in My Etsy Shop!” This option is far better as far as SEO is concerned.

As you can see, there are tons of ways to increase sales through the careful use of SEO. If you’re brand-new to this aspect of online business, it can feel almost overwhelming – don’t give up! Once you start implementing a few “best practices,” it will begin to feel like second nature. As an added bonus, you’re likely to start seeing your sales numbers rise, which is the best motivation in the world!

9 Reasons Why Your SEO in Singapore Will Fail ever if you Ranked Number 1 in Google

Many companies who have, in the past, ventured into using SEO in Singapore to increase their traffic failed miserably.

When I define fail, that equates to not able to convert to leads and sales for the businesses:

There are the potential reasons:

1) Bad website layout

All website visitors would like to have a good experience while navigating or surfing; as such, if the layout is not user-friendly enough, many visitors will stop surfing and move on to another website that is interesting enough for them.

2) Poor Website Content

The logic is about the same as above, if users do not find the content useful or enriching in any way, they will also move on to another website.

3) Poor or no Graphics

Remember that many internet users are “picture” persons; therefore,if your content consists of only words or your graphics are not too professionally designed, your readers will not be interested in reading what you are offering.

4) Poor branding

Branding is all about the logo, color, and theme of the entire website. If your website does not project a decent brand, it will not make the user “trust” the company, and with no trust, you can jolly well conclude that your SEO campaign will be a total failure.

5) Targeting the wrong audience

Many SEO “experts” are only experts in carrying out search engine optimization and fail to understand the specific industry in-depth. As a result, the keywords sometimes suggested by them may not be totally relevant. Even if the keywords are ranked #1 in the page, the traffic that’s brought in is not composed of the right group of people.

6) Proposal of Wrong Keywords

Contrary to what they claim, SEO experts don’t hold all that much expertise after all – many have used broad-based keywords to optimize where the potential traffic will be high, however, the relevancy of the targeted audience will not be present. Hence it is always better to narrow down to exact keywords, where the potential traffic will be lesser but the audiences are much more highly targeted.

7) Putting all eggs in one basket

Remember that SEO is only ONE of the marketing tools; you will still need many other digital marketing platforms such as email marketing, social media, pay-per-click, banner ads and other digital platforms to make an overall impressive impact on your marketing campaign. You need to spread your risk and use multiple workable platforms in order to yield the best returns.

8) Do not have a method to collect potential clients’ details

Remember that you will not be able to convert ALL your visitors to clients, hence you need to create an interesting platform for them to leave down their name, email or contact details in exchange for something such as a free e-book related to your products and services, a discount coupon, voucher or anything that they feel is valuable. Once you have managed to collect their contacts, keep in constant contact with them so that they remember your offering. One fine day, they could become your best client.

9) Not keeping Updated on Google animal farm

Google always comes out with updates on Google Panda, Google Penguin, and even Google Hummingbird. Err…what’s the latest in 2020, nvm…it does not matter at all….lets move on with LIFE, SEO and business.

With these “animals” being generated from Google, the updates will change the entire “equation” of SEO, and apparently if one is still using the old methods of optimization on their website, the URL will be completely “lost” in the Google search engine.

Let’s hope you are keep up to date in the SEO industry and be organic and natural about your content. Copying and spinning will not really get you anywhere in the long term.

Cheers.

Dougles Chan – Mr Kiasu Marketer in Singapore

10 Advanced Breakthrough SEO Tips 2020

Hi, thank you for visiting my website – dougleschan.com, a website specialized in sharing Google SEO tips for you to rank the first page in Google.

Having been doing Google SEO for almost 15 years already and had ranked over 20,000 keywords and ranked many top keywords in number 1 in Google Global (Google.com), Google Singapore (Google.com.sg) and many other Google countries domain.

I am glad to have brought millions of visitors per year to many of my websites and my clients’ websites. I will show some samples to you below:

Below I will share with your some advance SEO tips to rank #1 in Google that will be helpful to:

1) Long article – 1901 words or more to be exact.

In order to have a respectable ranking, your article on your website needs to have good content, having said that, it needs to be of plenty of substances and length.

There have been extensive research by my Singapore SEO team and apparently the total number of words within a page that you want to optimise need to have at least 1901 words.

Anything less than that will not be too respectable.

2) Content marketing  – Using 19 as a reference

So you have great content, 1901 or more words on that page, and walah!

You are going to be ranked on the first page of Google.

Hold your horse, my friends.

Having 1901 words is only the first requirement, the next step you will need to use this ratio:

1: Content creation, using the ratio of 1

9: Content marketing, using the ratio of 9

Part 1 (Time) – If you are spending 5 hours of your time writing the content, you need to focus 5 x 9 = 45 hours in content marketing

Part 2 (Money) – If you have spent $1,000 on creating the content, then you will need to spend another $9,000 in content marketing

So you might ask, what do you really need to do in content marketing?

Content Marketing Strategies

  1. Email marketing, email to your clients, past clients, potential clients on what you have, let them visit your website and impress them.
  2. Social media sharing, such as Facebook, Linkedin, Twitter, Instagram, etc
  3. Social sharing in Google +, this is HUGE, respect it.
  4. Social sharing must be shared with the correct group of people, the more focus the better.
  5. Send msg, whatapps, Line, Wechats, Vipers, etc, let your friend go to your website by providing a short write-up with a URL
  6. Advertise, online, offline, paid, free and other methods of advertising works too.

3) Backline Creation – Pay ZERO focus on it.

Well, all the SEO experts and SEO consultants always said that to build quality backlinks to your own website, but here is what I can offer to you.

BUILD NO BACKLINKS AT ALL. (Stop doing all the dirty works that will damage your SEO ranking)

The more backlinks you create for your website, the more it will harm your website, the reason is that Google knows you are the one creating the backlinks. (Or your team is doing SEO)

Wait, read my words carefully, I am saying – Do not create your own backlinks, it does not mean backlinks are not important.

It is, but only when backlinks are done by OTHER PEOPLE – NATURALLY, then it will be good for your website.

So here is the deal – Backlinks create by you or your own team or even done by other SEO agencies will not bring you anywhere.

Backlinks created naturally by other people that have no relationship with you will bring you to the top.

4) Make Google LOVES Your Website!

The idea of Google is to bring the best RELEVANT information to users.

So if your content is not relevant and nobody likes it and nobody pays attention to it, even if you forcefully push it to the first page, it will not stay there for too long.

Google will respect your website when you have relevant content that is liked and loved by many people.

And if your content has over 1901 words and every sentence is good data and information, your website will be very respected!

5) Backlink your website to other websites too!

Yes, it is not all about your website, your content, your brand.

If it is relevant, and if the user needs to make reference to another website, be generous and link it to the relevant website.

For example, if nobody knows what is content writing, I will put a link directly on the key phrase “content writing” and link it to a relevant website that explains what is content writing.

If you notice in my entire article, I also link some key phases to another website, this is sending “SEO Juice” to another website, in traditional SEO marketing, it is not recommended.

My point now is that if you are educating your readers in the most simple and yet informative way, the readers will love it and likely to bookmark your page, read further, like it, share with other friends and they may even send a backlink to your webpage.

The high influencer websites that you have linked to may also take notice of your link and visit your website and you never know if your content is so good that the high authority website may create some links back to your website.

Hence, the benefits of linking to other website are by far more beneficial than just trying to keep all the link juice to yourself.

The more you give, the more you will receive.

6) Visual SEO

The more relevant graphics you have on your webpage, the more interesting your webpage is going to be, remember that more people are a visual person, they like to see graphics that illustrate your points.

Having visual also makes your webpage have more depth and will let user believes that you have actually spent more time and effort to create better content for the readers.

Pictures give great backlinks – Yes, for example in Pinterest.com, it is a social media where people can pin to their Pinterest account and every PIN itself is a link!

Just for your information, Pinterest is generating so many links for my website dougleschan.com in some topics that some of the top keywords are already ranked top 3 in Google without me doing anything!

7) The CTR. It Matters!

So when you search Google for specific information, do you click on ALL the websites?

Not really, so which websites do you click on?

Likely the most interesting and more relevant websites to your search teams, isn’t it?

So your Title and descriptions of the web-page ought to be interesting and related to what the users are searching for.

So what does it matter, you will ask?

The more people click on your website in Google search, it is telling Google that your website is actually more relevant and potentially important for the users, hence, directly telling Google that your website content can be good.

So if your CTR (Click through rate) is higher than your competitors, the better your “points” are.

So Google will automatically push your website slightly higher in terms of ranking and the process will continue until it reaches a saturation point.

Of course, have a good title and description are important, but if the content of your website is not to an expectation of the Google users, then it will backfire, what you have done in point 7 will actually hurt your ranking and it will plunge further down.

8) SEO Dwelling Time

So what is dwelling time? Dwelling time is the total time a user stays in your website or webpage, the longer the Google user stays, the longer the dwelling time is, and Google actually calculate the total time as an average to tell them how important your website is.

Remember I was mentioning about the 1901 words?

Now you are getting the idea?

The more words you have, especially it is of good quality and interesting, the longer the Google users will stay.

Do you know that you are at point 7 now and how much time you have dwelled in this article?

Probably a couple of minutes, and you have told Google that this page is important.

And the ranking for this page will be pretty respectable.

This is how you give quality information to the users, at the same time build your ranking and branding.

Next, we move on to point 8, which is the FOCUS POINT.

8) The FOCUS 

Do you know that my website used to have over 10,000 posts of almost everything under the sun?

I realized that I was doing the wrong thing, although I am getting over 1 million visitors every year, I am not focusing enough.

Hence I deleted the 10,000 posting (Super ouch!) and refocus on one SINGLE thing.

And dougleschan.com will only focus on Google SEO.

Nothing else.

So my purpose is that I need to focus, to tell other people I am the master of breakthrough marketing.

And to let Google knows that they are ranking dougleschan.com correctly related to breakthrough.

And more importantly creating a brand that anything related to breakthrough SEO, I am the number one.

This is a very important lesson I have learned, being LASER FOCUS.

So if your website has a lot of many other things, I would encourage you to realign them and FOCUS on ONE topic or ONE industry that will give value to Google users.

With FOCUS, then you will get results.

9) Giving Values to Users

I learned the exponential value of GIVING 20 years ago, most people and businesses have this mentality that a potential needs to pay first to get a service or product but personally, I think this is a must better way.

That is by giving and expect nothing in return.

So to get different results, I use different methods, I give value to all my clients, even people who are not my clients.

I will give them the value.

So when a non-client become a client, I gave them even far much more that they will be overwhelmed!

A good example is that many years back, I am referring plenty of new potential business to companies (they are not my client) and I have referred them over 10 new businesses that easily add up to $20,000 to $30,000 worth of value.

Then 6 months later, the boss of the company called me and told me that they have terminated the service with their SEO Agency and asked me if I am open to help them in their SEO ranking.

I told them I am glad to assist them in their SEO services.

And now, today is already the 4th year the clients are with me and I have helped them to ranked 5 of their websites to be top 3 in Google Singapore.

Each of their websites is attracting thousands of visitors every single that and their revenues have skyrocketed to millions of dollars.

The rest is history.

Coming back to the GIVING part, in this article, if you realized, I am putting in plenty of valuable information and if you were to use some of them, you will likely to rank very well in Google and potentially can make money if you are doing business.

If you are looking to brand your company, it will be also very useful.

I could easily charge a few thousands of dollars per person if I am doing the training on SEO which many people are doing right now.

The value I am going to get from my contributing of these amazing value for free will be far much more than just a few thousands of dollar because I am a strong believer of GIVERS GAIN, quoted by Dr. Ivan Misner, who is the founder of Business Network International @ BNI.com

Yes, in order to rank well in Google, you need to give plenty of values to your readers

Your readers will likely not just appreciate your giving of information, data and case studies, they may also LIKE them, SHARE them, COMMENT on them, backlink to your website, mention your website in their social media.

This will directly help your website in terms of your Google ranking.

If you notice, I focus quite a fair bit on social sharing and using other peoples natural backlinks.

End of the day, it is still back to user experiences and if one does not have good user experience, especially in content, your ranking will never reach the top.

10) Do you REMEMBER?

When you read a long article, do you really remember most of the things they have written?

Most people are not able to remember many of the important points that the writer is given so your role will be to provide the easiest and memorable information to the reader.

Somethings there is a need to repeat certain things a few times.

For example, when I gave a presentation to Singapore BNI – Synergy Chapter as I am representing as an expert in SEO in that chapter.

And my showcase was given 10 minutes to present, and after the showcase, everyone remembers 4 numbers:

1901

And I break down “1901” into sub-categories so that everyone is able to digest the information easily.

Ask any of the BNI Synergy members and they will be able to remember the event and what is SEO and how to rank well in Google using 1901.

Hence, the point I am trying to derive is this:

The easier the users are able to remember, subconsciously they will continue to come back to your website for more related information they are looking for;

And this not just increase your loyalty to your website, you will have returning visitor and potentially more referrals to more people to your website.

When more people who have the interest on what they are looking for, they will stay longer in the website, in turns, it gives Google the signal that your website is filled with good content and the “Dwelling Time” is longer!

If you notice, I have actually repeated the same information above in this area, simply because I want you to remember.

Alright, I believe I have covered enough to make you a semi-expert in SEO, try some of the techniques above and let me know the results, do comment below and I will try my best to answer your questions.

Thank you for reading.

Dougles Chan – Mr Kiasu Marketer

For SEO Coaching, pleasec contact (65) 93880851 email dc @dougleschan.com

How to Get More Buyers for RV Altitude using SEO

SEO is a process of optimizing your website related to RV Altitude so that your website on RV Altitude will be ranked at the front page of Google.com.sg. The benefits and million dollars advantages for real estate agent had been covered in my other post at Fourth Avenue Residences. If you have not visit the page, please do check the link.

Alright. coming back to RV Altitude, first and foremost, you will need to have a website, register a domain name via namecheap.com and get hosting at siteground. Install WordPress in the hosting and you will be able to upload the content RV Altitude. 

About Domain Names for RV Altitude.

Do not buy domain names such as RVAltitude.com, RV Altitude.com.sg RV-Altitude.com, RV-Altitude.com.sg, or anything similar, it just does not work in this era of 2019! Whoever is telling you to do so is outdated, your website will be penalized by Google if you do not have valuable content. I have covered this in-depth related to copying names in the domain name in another topic related to Riverfront Residences, do check it out. 

You should have your own domain name such as:

www.yourownname.com and create a sub-page www.yourownname.com/RV-Altitude/

 or 

www.yourcompanyname.com and create a sub-page www.yourcompanyname.com/RV-Altitude/

whether it is .com or .com.sg or sg will depend on which countries you are targeting:

  1. If you are targeting international buyers, use .com
  2. If you are targeting only Singapore buyers, use .com.sg or sg domain 

Important Keywords and content to be included in your new website:

Ensure that the following keywords are shown on your website:

  • RV Altitude
  • RV Millenia
  • River Valley Road
  • two-bedroom units
  • Great World MRT station
  • Great World City.

The order of the keywords are based on importance, obviously  “RV Altitude” is the most important keywords to have. 

Here are the strategies, you need to have a 1-page LONG information of at least 2000 words or more, plus photos and videos when possible and the words below need to appear a few times in various location of the website on that 1-page  LONG information of RV Altitude. 

  • RV Altitude
  • RV Millenia
  • River Valley Road
  • two-bedroom units
  • Great World MRT station
  • Great World City.

Make sure it is natural and the content that you created is making sense! Don’t just copy and paste the words in there and hope it will get the 1st page the next day in Google.

Photos of RV Altitude in the website

Well, most people will just copy and upload the photos from the developer’s website and hope that you will impress Google and potential buyers. Below are some samples got from Google image, yes, these are photos of RV Altitude that anyone can grab from the internet.

Let us be very practical, if you are doing NORMAL things, you will NEVER impress Google and more importantly, the buyers, do not just be just another RV Altitude URL and RV Altitude webpage that basically give ZERO values.

The SAME information can be found EVERYWHERE!!!

So my question to you is:

What makes you so different that the buyers need to buy from you?

What makes you so special that Google needs to rank you HIGH UP in Google.com.sg?

No, there is no reason for so. Hence if you are to use the same old method you think is “best”, your effort to create a website for RV Altitude and SEOing for RV Altitude will go down the drain very fast. There are so many people copying one another. 

So the point is. You need to give VALUE, you need to create an IDENTITY and you need to make the WHY people must BUY from you. 

So here are the steps to be different when you are using SEO to get buyers for RV Altitude

  1. Creating an identity (Brand) – Get your own domain name, get your own logo or your own face (Professional done). Tell people who you are, what you are, why you are in this industry, tell a story, people love to hear stories. 
  2. Craft out the advantages of buying RV Altitude compared to other condos, be as specific as possible, make your own stand on why it is better. Using numbers when possible. 
  3. Create one method to contact you, either a mobile number, email, forms etc. Do not use multiple channels. Do not confuse buyers. 
  4. Remember to put your company name and address, it adds credibility to Google. 
  5. Put multiple condo projects or new launch projects on the same website is perfectly fine. (Go to point 6)
  6. Seperate your domain page in names, for example  www.yourcompanyname.com/RV-Altitude/ ,  www.yourcompanyname.com/fourth-avenue-residences/, etc.
  7. Add a Google map for RV Altitude, if you think Google map API is too complex, use https://www.embedgooglemap.net/,if you are too lazy to go to the URL above, here is the embedded code:

<div class=”mapouter”><div class=”gmap_canvas”><iframe width=”600″ height=”500″ id=”gmap_canvas” src=”https://maps.google.com/maps?q=334%20river%20valley%20&t=&z=13&ie=UTF8&iwloc=&output=embed” frameborder=”0″ scrolling=”no” marginheight=”0″ marginwidth=”0″></iframe><a href=”https://www.embedgooglemap.net”></a></div><style>.mapouter{text-align:right;height:500px;width:600px;}.gmap_canvas {overflow:hidden;background:none!important;height:500px;width:600px;}</style></div>

Social media Method to Create Awareness for your RV Altitude Webpage (Links)

Facebook – Your objective now is to let Google knows your website is good value and popular, you can write some description related to RV Altitude and put the link to your webpage. About 30 to 50 words will be good enough, remember to insert the webpage URL, this will create a “LINK” to your website.

This will have 1 point! Get your friends and fellow mates to help to LIKE, comment and share also. Remember the objective is not to get people to visit the website from Facebook, the objectives are the get more POINTS. The more engagement you have for that post you create, the more points you have. Points given by other people will be more valuable compared to doing the comment, Like and share by YOURSELF. 

Move on to Linkedin and Twitter, do the same thing. 

Repeat the process a few times per week, each time talking about your RV Altitude Webpage differently. 

Eventually, after some weeks or month, you will start to see your ranking to get momentum. Congrats, you are on the 1st step to be on the 1st page of Google.com.sg. 

Regards

Dougles Chan – Millionaire Business Mentor 

+65-93880851 

dc @ dougleschan.com 

Marketing Riverfront Residences using Google SEO

Riverfront residences for sale!!! (LOL)

Riverfront Residences is a 99 years leasehold condominium located at Hougang Ave 3 in Singapore. As a property agent or developer, you will need to have as many EYEBALLS to what you are offering to the potential buyers.

Using SEO on Riverfront Residences condo for your website is one of the BEST Mid to Long-term marketing strategies that will last at least 5 to 10 years and because it is long term, the cost saving compared to Facebook marketing and Google ads will be comparatively lesser at least by 80%

The idea of SEO for Riverfront Residences Condo

First thing first – You will need to have a website for your Riverfront Residences project information, a domain name that is related to property or your own name is good enough (If you are a property agent).

You will need to create a page or some pages related to Riverfront Residences condo, to have videos, photos, content and necessary information related to Riverfront condo Singapore.  Provide as much information as possible on the website related to Riverfront Residences Singapore as much you can.

The idea will be to direct relevant traffic to your website, for example, the domain www.yourname.com. I would suggest you register your name, for example, www.dougleschan.com as an identity (www.dougleschan.com is not a property agent, it is just a brand related to SEO Master).

Anyways, having a unique name for your domain for yourself will be recommended in the long term as people can identify you as a brand in the property market.

Having in mind that you will be using the same domain name to do other projects such as Fourth Avenue Residences,  Parc Estam, Stirling Residences, Affinity at Serangoon or even Kent Ridge Hill Residences. When you have more projects within the same domain, Google loves the website as it brings more value to the users what is searching for Riverfront Residences.

Google loves websites that give GOOD values compare to a single domain website that intentionally uses ” Riverfront Residences ” in the domain name www.riverfront-residences.sg and only provides information related to ONLY Riverfront Residences.

Nothing wrong with it but the value is only related to that subject only. Hence in the eyes of Google, the value of the single domain focus given is lesser.

SEO Advise for Riverfront Residences Condo Singapore Property Agents:

Do not buy domain such as  www.riverfrontresidences.com,  www.riverfrontresidences.com.sg, www.riverfrontresidences.sg or www.riverfront-residences.sg Some SEO experts will say that this will be the best way so that Google will pick up the keywords in the domain and list your website to the 1st page accordingly, this is actually half true.

Here are the considerations:

1) The SEO technique is actually outdated, Google actually penalized domain which has little content and intentionally uses similar keywords in the domain name that provides little or no value.

2) You could be listed in the top 10 when it is little or no competition, however, your website will be out of the 1st page when people start to discuss Riverfront Residences online in forums, property listing, etc.

3) Your time and investment put on getting Riverfront Residences to the first-page shine only at the very beginning. SEO should be long-term where it can help you for at least the next 5-10 years

4) If your domain name is new as has no Page authority, Google will not choose to rank your website to the best page.

5) Where you are having duplicate content from all over the places, Google will not rank content that is supposedly copied from other places.

Long-term 10 Years of SEO Benefits and beyond:

Riverfront Residences condo is located at Hougang Ave 7 and has 1472 units, and what if 1% of the owner of 1472 approach you to help them to sell the Riverfront Residences units if your website is listed in the TOP 3 every year, that will be 14 units for sale every year, if your website is listed in Google for the next 10 years, you will have 14 units x 10 years = 140 units available for sale.

140 units X $700,000.00 (Avg) = $98,000,000

If you are to charge only 2% of the transaction fees, that will be 1.96 million dollars as the commission for the next 10 years.

Yes, the figures above are not perfect, there is some flaw there as you may not sell all the units, but that is the potential of how SEO can be so amazing on making a continues commissions every year.

How’s that for using SEO for Riverfront Residences Condos?

No, you have not seen the real potential of really doing SEO for Riverfront Residences.

The Power of SEO

The real power of SEO is every single day, your website will be seen by movers and shakers in the industry, not just in Singapore, by overseas developers and buyers. What will be the potential business potential opportunities you bring to the table if your NAME is seen by movers and shakers of the real estate industry almost every week when they were to search for specific projects.

For example, what if they are involved in projects such as Parc Estam, Stirling Residences, Fourth Avenue Residences, Affinity at Serangoon or even Kent Ridge Hill Residences.  They could have already bought the units and looking to let it go to the public, will they be asking you to help sell their units? There is a very high possibility, as your name and brand are visible to the public, it creates the subconscious feeling that you will be a better real estate agent that is able to help the sellers.

And yes, SEO is the best way to sell Riverfront Residences in the long term and you will be able to yield very good ROI when you are using SEO for your website.

Good luck with your property selling!

Regards

Dougles Chan – SEO Master Shifu

+65-93880851

Other Photos of Riverfront Residence Singapore:

Why You Must Use SEO to sell Fourth Avenue Residences at Bukit Timah

Fourth Avenue Residences is a 99 years leasehold condominium located at Bukit Timah in Singapore. The project is by Allgreen Properties, it is going to be an ultra-luxury condominium in prime District 10 that is slated to be the first major project launch in 2019 with 476 units with 6 different layouts to choose from 474 sq ft to 1,496 sq ft.

As a property agent or developer, you will need to have as many EYEBALLS to what you are offering to the potential buyers.

Using SEO on Fourth Avenue Condo for your website is one of the BEST LONG TERM marketing strategies that will last at least 5 to 10 years and because it is long term, the cost saving compared to Facebook marketing and Google ads will be comparatively lesser at least by 80%

The idea of SEO for Fourth Avenue Residences Condo

First thing first – You will need to have a website, a domain name that is related to property or your own name is good enough (If you are a property agent).

You will need to create a page or some pages related to Fourth Avenue Residences, to have videos, photos, content and necessary information related to Fourth Avenue Residences Condo Singapore.

Provide as much information as possible on the website related to Fourth Avenue Residences Condo as much you can.

The idea will be to direct traffic to your website, for example, the domain www.yourname.com. I would suggest you register your name, for example, www.dougleschan.com as an identity ( www.dougleschan.com is not a property agent, it is just a brand related to SEO Master).

Anyways, having a unique name for your domain for yourself will be recommended in the long term as people can identify you as a brand in the property market.

Special SEO Advise on Fourth Avenue Residences domain name:

Do not buy domains name such as www.FourthAvenueResidences.com,  www.FourthAvenueResidences.com.sg, www.FourthAvenueResidences.sg or www.Fourth-Avenue-Residences.com or something similar.

Some SEO experts will say that this will be the best way so that Google will pick up the keywords in the domain and list your website to the 1st page accordingly, this is actually half true.

Here are some serious considerations:

1) The SEO technique is actually outdated, Google actually penalized domain which has little content and intentionally uses similar keywords in the domain name that provides little or no value.

2) You could be listed in the top 10 when it is little or no competition, however, your website will be out of the 1st page when people start to discuss Fourth Avenue Residences online in forums, property listing, etc. That is to say, you will rank initially, but later your ranking will fall drastically.

3) Your time and investment put on getting Fourth Avenue Residences to the first-page shine only at the very beginning. SEO should be long-term where it can help you for at least the next 5-10 years

4) If your domain name is new as has no Page authority, Google will not choose to rank your website to the best page.

5) Where you are having duplicate content from all over the places, Google will not rank content that is supposedly copied from other places.

10 Years of SEO Benefits:

Fourth Avenue Residences is located at Bukit Timah and has 476 units, and what if 1% of the owner of 476 approaches you to help them to sell the Fourth Avenue Residences units if your website is listed in the TOP 3 every year, that will be 5 units for sale every year, if your website is listed in Google for the next 10 years, you will have 5 units x 10 years = 50 units available for sale.

50 units X $1,500,000.00 (Avg) = $90,000,000

If you are to charge only 2% of the transaction fees of the selling price, that will be 1.8 million dollars as a commission for the next 10 years.

Yes, the figures above are not perfect, there is some flaw there as you may not sell all the units, but that is the potential of how SEO can be so amazing on making a continues commissions every year.

How’s that for using SEO for Fourth Avenue Residences?

No, you have not seen the real potential of really doing SEO for Fourth Avenue Residences.

The Hidden SEO Advantages

The real power of SEO is every single day, your website will be seen by movers and shakers in the industry, not just in Singapore, by overseas developers and buyers. What will be the potential business potential opportunities you bring to the table if your NAME is seen by movers and shakers of the real estate industry almost every week when they were to search for specific projects.

For example, what if they are involved in projects such as Parc Estam, Stirling Residences, Affinity at Serangoon or even Kent Ridge Hill Residences.  They could have already bought the units and looking to let it go to the public, will they be asking you to help sell their units? There is a very high possibility, as your name and brand are visible to the public, it creates the subconscious feeling that you will be a better real estate agent that is able to help the sellers.

And yes, SEO is the best way to sell Fourth Avenue Residences at Bukit Timah in the long term and you will be able to yield very good ROI when you are using SEO for your website for Fourth Avenue Residences.

Good luck with your property selling!

Regards

Dougles Chan – SEO Master Shifu

+65-93880851

dc @ dougleschan.com

Other photos for Fourth Avenue Residences at Bukit Timah district 10, Bukit Timah avenue 6 which some of them are Fourth Avenue residences showflat and floorplan.

Hiring An SEO Constultant – 10 Reasons Why You Should

It crosses every webmaster’s mind anytime they see an ad or an email for search engine marketing. Many small business owners wonder what they’re missing by not doing it. So should you hire a consultant? Search engine traffic make up at least 85% of all traffic to a website. So of course, search engine optimization is very important. But what, if any, will be the consequences of doing it yourself? Would it be beneficial to a website owner to hire a professional SEO consultant, or just plod along and hope that they are doing it right? This is a valid dilemma to face, and I will show you why it should be an easy decision. There are ten reasons why hiring them would be to your benefit.

1. Time

Search engine optimization takes great amounts of time. Research, linking strategies, directory submissions, and page analysis alone are hugely and painstakingly time consuming. Do you, the small business owner, have the time required to give search engine optimization your full attention? Or do you need to be spending your time elsewhere; such as running your business? An SEO consultant has the time to dedicate fully to your project. That’s what they do.

2. Writing Copy

Many webmasters, when beginning to design a website, concentrate on design, graphics, and a lot of the fancy code to make a website pretty. Many webmasters write their content copy almost as an afterthought.

What actually generates listings in the search engines is what your website has to say. When a potential visitor is searching the web, they use words to find what they need. So you need words to get your site in those search engines. And this means writing content-rich copy. Your website text should be the most important aspect of your website, and not last on the list. Yes, people are visually stimulated. Search engine spiders are not. In fact, all spiders only take into account the text on your page. A search engine spider cannot read what useful information you may have put into an image or into a video. And relying upon that ALT tag to get those spiders to understand what is in your image is quite an illusion. Lately, some of the spiders are skipping the ALT tags altogether, as a few unethical webmasters and SEO companies have tried to manipulate this area of a webpage with keyword stuffing. (Keyword stuffing is the needless repetition of a keyword or keyword phrase in order to get higher ranking on search engines.) It only takes a few bad apples to ruin the entire barrel. I’m not telling you to completely disregard the ALT tag, but if you rely solely on this to get a search engine spider to understand what your page is about, you will fail.

So if text is so important, why would you place this at the bottom of your priority list? A good SEO consultant has the experience with what content is relevant to your site, and just how to say it. Sometimes, an SEO expert will even outsource this job to a professional writer. This makes complete sense, as this is the most important aspect of any website.

3. Expertise

A good SEO consultant knows that there are up to 100 things that a search engine will factor in to determine how useful and important your website is, and thereby ranking it accordingly. You can rely upon your SEO consultant to be familiar with all aspects of these factors. SEO is not rocket science by any means, but careful planning, research and plugging those factors into a page can be a delicate process. If you are unsure about how your efforts will turn out, then you can feel comfortable knowing that your SEO expert knows what they are doing. Do you? SEO consultants can act quickly to the ever-changing world of optimization. They don’t rest on their laurels and expect that one avenue of advertising is going to improve your traffic rank. There is no secret formula to magically making your site appear at the top of the search engines. What there is, however, is strategic planning and research, along with tried and true methods of optimization.

4. Long Term Effect

Pay per click (PPC) advertising is extremely popular, as it is relatively flexible within the web site owner’s budget. But the minute you stop paying for those clicks is the minute that the traffic stops. PPC makes a great short term solution, or even a supplemental addition to regular traffic, but you can’t expect that this will suffice for the long term. This is why search engine optimization is so vital to the life of a website. Sure, you may be paying for that SEO consultant’s services now, but once their job is done, you can expect your traffic and conversion rates to continue long after your SEO consultant has gone on their way.

5. Search Engines are Unforgiving

You need to get it right the first time. Search engine optimization, while ever-changing, is not trial and error. The information you find on the internet is not always accurate, and you may take one piece of bad advice and find yourself banned forever. Is this a risk you are willing to take? An SEO expert knows exactly what to do, and what NOT to do. There are a lot of techniques that webmasters used to use that would skyrocket them to the top of the search engines. Now, those same techniques are definite banning offenses in the world of SEO. Your consultant will know the difference. SEO is a puzzle of research, research, and more research. One wrong puzzle piece and the entire picture is in jeopardy.

6. Budget Guidance

A search engine optimization firm can guide you in where your resources should go. Whether you have only a small marketing and advertising budget, or the sky’s the limit, your SEO consultant can get you the most bang for your buck. To experiment with your resources on advertising avenues through trial and error is very risky and will be very expensive. Your SEO consultant can save you the headache and heartache of risking your hard earned cash on experimental advertising, as well as hundreds, maybe even thousands, of dollars.

7. Product Knowledge

If one search engine could deliver all the traffic alone to your site, then you wouldn’t need an SEO consultant. You wouldn’t need to invest time, money or energy in research either. But there are so many search engines out there, and one may be better than another to target traffic to your individual niche. You can rely on your SEO consultant to know where you can receive your qualified traffic.

8. Fresh Perspective

If you’ve developed your website yourself, or even if you have hired a web designer and developer, chances are that you’ve been looking at it long enough to have possibly missed a few things. Now, we are certainly not trying to demean your work or that of your developer. Quite to the contrary: you’ve heard that saying, two heads are better than one? Well 5 heads are better than two, and so one. Each new team member that you bring in to concentrate on their area of expertise can bring enlightenment every time. It’s always good to get a fresh perspective, and an SEO consultant can bring that to your site.

9. Effective Keyword Analysis

You need to know exactly the right word combinations that will bring qualified visitors to your site. Even with search engines like Goto or Yahoo! Directories, where you can buy your rankings, knowing the right keywords can end up saving hundreds or thousands of dollars in unqualified click through charges. An SEO can find these for you. Gone are the days that you could just put a bunch of words into your meta tags, and a visitor could type that word into the search engine, and your site appears in the listings. Search engine algorithms are far more complex, and you can actually hurt your rank by including the wrong key phrases.

10. Value and ROI (Return On Investment)

Dollar for dollar, search engine optimization is still the most cost effective way to market your website, so your money is well spent with an SEO consultant. Do you pay now for long term effects, or do you pay over time for short term, immediate results. Within a short period of time, you will find that you’ve eventually spent the same amount of money, but with the short term solutions, like banner advertising, Overture, or Google AdWords, you have to KEEP paying in order to achieve the same results, thus by passing the investment you could have made with an SEO consultant. So in short, search engine optimization pays for itself quickly. An investment into the long reaching effects of search engine optimization will pay you back many times over.

The Bottom Line

For every 100 of your current visitors, 85 of them will find you through search engines. Unless you have lots of time, understand exactly how the search engines work, can write effective copy and key word combinations, can sort through all the misinformation on how to correctly market your site, and can get it all right the first time without spending a dime, then you need an SEO consultant for the long term rewards that search engine optimization can bring you. Your investment in the future of your website will be worth while. You’ll be glad you did.

To hire an SEO consultant, please call (65) 93880851 for a non obligation consultation.

 

INSTAGRAM MARKETING TOOLS FOR BUSINESS

Introduction

 

 

When doing Instagram marketing you need to effortlessly include new Instagram followers that as of now love your image or brand? 

Try not to accept that your posts will achieve everybody that is associated with your name via web-based networking media. Many individuals move far from certain web-based social networking stages, and some aren’t more dynamic on some than they are on different systems.

 

 You need your supporters to be associated with whatever number of your social profiles as could be allowed to expand your scope per post. Instagram just began to take off business profiles, which vigorously mirrors Facebook’s business profiles, finish with a tremendous “contact’ invitation to take action, permitting clients to email, call or content the business.

 

Alongside the contact alternative, business profiles have access to analytics, or as they call them, Insights, giving clients access to impression and engagement information. If you utilize your Instagram represent your business, you might need to consider changing your profile to a business profile with a specific end goal to exploit these alternatives. The more you comprehend about how your clients are connecting with your substance, the better you can make conformity to enhance your engagement.

In the event that somebody sets aside the opportunity to leave a remark on one of your posts, take two seconds to answer and express gratitude toward them. That straightforward engagement can make a loyal client and a raving promoter of your image.

 

Likewise, consolidate approaches to get your devotees to cooperate with your posts. A necessary, Tag three of your companions that would love this can rapidly put your image before a bigger crowd and additionally draw in new supporters. Since they are being acquainted with your Instagram profile through a companion, there is less resistance, bringing about some the labeled clients taking after your profile.

 

You need to post regularly enough that your brand remains significant, however, in the meantime, you would prefer not to post so every now and again that you overpower your supporters and they wind up unfollowing your record since they feel you are continually in their face.

 

There isn’t an enchantment posting equation that will work for each brand. You have to test and perceive how your crowd reacts. As a beginning stage, I would recommend posting twice day by day, substituting times of the day to discover when your most astounding engagement happens. At that point begin to explore different avenues regarding increasingly and fewer posts every day, indeed focusing on engagement.

 

When you locate your sweet detect, the work doesn’t stop – as your taking after builds you should alter. Post-recurrence streamlining is an endless assignment. On the off chance that you are thinking that it is difficult to concoct enough substance to address the issues of your taking after, consider repurposing content from other significant Instagram accounts.

Only make certain to credit the first source in the post by labeling their profile and saying them in your subtitle. There are numerous applications accessible that download Instagram photographs and spare them to your camera roll, permitting you to repost them effortlessly. Repurpose content from records that have a crowd of people you might want to get before, because many records will give back where it is due and repurpose your substance after they see you share theirs.

 

Making an intuitive hashtag is an excellent approach to making moment engagement – only ensure you are utilizing hashtags the right way.

An extremely straightforward methodology I have employed for a portion of the bigger brands I counsel for is making a hashtag that clients use to label photographs of them with the item that they just obtained.It will bring about a greater amount of your adherents to utilize the hashtag and post pictures of them with your item since they will need to be included on your page.

 

Each time somebody posts using your hashtag they are uncovering the majority of their supporters to your organization and products free publicizing. Thank you for purchasing this book it is my sincere hope that it will answer all your questions on Instagram marketing.

 

 

TABLE OF CONTENT

Introduction1

Chapter 1 – Getting Started-How to establish your presence on the Instagram network and get more Instagram followers5

Chapter2: How to establish your Presence on the Instagram Network When doing Instagram marketing8

First Technique: Choose an Aspect you want to Focus On8

Second Technique: Improve the Appearance of your Account9

Third Technique: Share your Instagram Content Using Other Channels10

Fourth Technique: Interact with Other “Instagrammers.”11

Fifth Technique: Engage Your Followers12

Chapter 3 – Building Your Brand on Instagram for business13

Chapter4: How to gain more followers on Instagram for dummies16

Here are the techniques:16

Chapter 5 – Using Instagram photography to Post Properly19

Chapter 6 – The use of Instagram power and pictures to Build a Solid Following22

Chapter 7 – Be an influencer using the power of stories and Videos24

Chapter 8 – How to Increase Sales and Market your Brand Using Instagram marketing strategy and advertising (Instagram ads)26

First Technique – Create a Separate Business Account for your Business26

Second Technique – Share Content that Others Would Like to See27

Third Technique – Use Instagram marketing strategy to Reach More Audience29

Fourth Technique – Use Sponsored ads on Instagram to look for Brand Ambassadors30

Fifth Technique – Use your Instagram video ads to Encourage Followers to interact with your Content31

Sixth Technique – Measure the Success of your Instagram Campaign32

Chapter 9 – Consider Contests and Giveaways on Instagram promotion33

Conclusion36

 

Chapter 1 – Getting Started-How to establish your presence on the Instagram network and get more Instagram followers

The first step to unlocking the potential of Instagram to expanding your business is to get started with the app and get the basics cleared.   We’ll also learn the basics of posting on Instagram and integrating the photos with other social media platforms.

 

·      Getting started by downloading your Instagram app

Downloading the app is easy, and it’s free. You can get it on your phone by logging into the Apple iTunes Store or go to Google Play. You can search up “Instagram” on the app store, and you’ll see an app with the familiar Instagram logo. By clicking on ‘Get It’ button we can easily download the app to our device.

 

·      How to Use the App

 

Once you have downloaded the app, you need to create a professional profile for your business patiently. It is easy and shouldn’t be intimidating. If you follow the steps and keep your general outline clear you should be able to construct a good professional looking profile quickly.

 

·      Creating a Username and Writing Your Bio

Instagram is a simple social networking app, and it doesn’t require complicated biographical information. The Username for your business profile should be the name of your company that you have used on your other social networking platforms like Facebook and Twitter.

 

The website URL of your business should be an integral part of things that can be seen publicly on your profile. There is also a provision of a 150 character long description which a business user must utilize to the fullest extent.

 

It may seem short, but it is the perfect place to advertise your business using straightforward catchphrases, and what your company is all about, that is at once eye-catching and informative at the same time. You can use smart hashtags in this section to set your profile apart.

 

·      Selecting and Setting a Profile Photo

 It is the most recognizable and instantly identifiable portion of any business profile in Instagram.  It could be your logo, your brand graphic or anything that makes you universally recognizable across all your social media platforms.

 

The app has a default crop feature that cuts the photograph in the shape of a circle so you must choose a print that will not look bad in a circular frame. The minimum size is 110 pixels, but it is too small for viewing on the web. So be sure to choose a larger picture with a high resolution.

 

·      How to Enable and Disable Notifications

It his is the most important part of the profile set-up. You would want to allow the “Push Notifications” as it will inform you about all the like, comments and all the new followers.

If you’re tagged in a photo, if you’re mentioned by a user who tagged your brand, you would want to know as soon as it happens. You can then go on to show your gratitude to the user for including your brand in their social media conversation and continue to share their photos thus generation an ecosystem of social media traffic that benefits your brand overall.

 

·      How to Follow Users and Get them to Follow You

The key to building up a solid follower list is in finding the influencers in the industry you’re brand is a part of. Follow your clients and the users that are engaging. Participate in the online conversation centered on relevant hashtags by posting comments on photos and following people who take part in these discussions.

 

 It is a very effective way to increase your social base on Instagram. Adding your Instagram handle to all your other we based domains and profiles is excellent for cross promotion.

 

·      Make a Post

Once you’re done setting up the app, it is time to start generating content on your handle.High-quality photographs are helpful and can help boost your brand profile. It is mostly a mobile based platform so take extra care choosing photos that maintain their vivid qualities and discernibility on the mobile app. Cross –sharing images with other social media platforms is easy and can be done with one click of the button. Facebook, Tumblr, Twitter, Flickr are all integrated into your app.

 

If you’re promoting a restaurant or a chain store whose physical location is integral to the marketing strategy, make sure to use a Location Tag on your photographs. Encourage users who come to your restaurant to share their photos with the site on Instagram. That way all the pictures were taken at your store will have the same tag.

 

You need to engage your brand by replying to comments by followers. Follow back users who follow you. Keep track of the relevant hashtags that you can use to create a conversation and seek out the most engaged users around you. They’re more likely to boost your brand by talking about it.

 

Chapter2: How to establish your Presence on the Instagram Network When doing Instagram marketing

 

Instagram is one of the hottest social networking sites these days. This network lets you share photos and videos with millions of people worldwide. If you’re a businessman who wants to market a product or service, Instagram can be an excellent part of your marketing and brand management arsenal.

 

Keep in mind that gaining Instagram fans is not easy, especially if you are new to this social networking platform. Some Instagram users try to establish dominance quickly through spam (and sometimes inappropriate) content. In this chapter, you’ll discover some core and natural techniques that you can use to build solid presence and reputation on Instagram.

First Technique: Choose an Aspect you want to Focus On

 It is the first thing that you should do when marketing your business through Instagram. It is easy to do a little bit of everything and hope that your activities will attract enough people to justify your efforts. However, this approach can lead to wasted time, effort and opportunities. Instead of offering everything, choose an aspect to concentrate on.

 

For example, you may use your Instagram account to highlight your painting skills. Here, you need to implement your plan as much as you can. Limit your content to photos and videos that present your skills in art. Yes, cat videos and 9GAG memes are popular these days, but they can’t help you in promoting your ability to create beautiful images on a piece of canvas.

 

Some Instagram users gained legions of “fans” by sharing bits and pieces of their day-to-day activities. This approach allowed the latter to know the former better. 

If you are not a celebrity, your chances of attracting Instagram followers using this approach are slim.

 

Focusing on a particular type of content also has a bonus effect. It clearly shows people what they can expect. For instance, if you will concentrate on your paintings, individuals who love that type of art will be more than happy to follow you. Whenever you post a new picture, your followers can expect that you will not upload a “Please Type Amen” type of content.

Second Technique: Improve the Appearance of your Account

After selecting an aspect to focus on (e.g. sharing photos of your paintings), you must make sure that your Instagram account looks great.

A great profile picture and an excellent description can help you with this task. However, they are not enough. You should also secure the look of your Instagram account’s photo feed.

 

This tactic requires better-than-average photography skills. You do not have to worry about such skills if you are working with a professional photographer. If you are working alone, however, you need to invest in enhancing your camera skills. The following tips will help you get started:

  • Learn how to create photos that have great composition. This kind of picture attracts followers.
  • Use different types of light when taking pictures. After mastering this skill, capturing stunning images will be a walk in the park.
  • Read books or watch video tutorials that focus on photography skills. You can find a lot of free resources online, so you do not have to spend any money here.

Consider your photo feed as a marketing tool. It has the power to attract followers. However, it can push people away if you are not careful with its contents.

 

Boring images, personal pictures, or silly screenshots can hurt your chances of establishing a solid Instagram presence. If you include these materials in your photo feed, which contains images of your paintings, your feed will be confusing. Potential followers may decide that they do not want to follow you after all.

 

Important Note: Having excellent photography skills (or working with an experienced photographer) can help you succeed in your Instagram marketing campaign. There are a lot of photos in this social networking site. If your photos are below average, then you will have a hard time attracting followers.

Third Technique: Share your Instagram Content Using Other Channels

After choosing an aspect to focus on and creating an excellent photo feed, you should share your Instagram account with the world. Obviously, the quickest and simplest way to do this is to leverage other social networking platforms (e.g. Facebook, Twitter, Google+, etc.). If you are using other social networking sites, it is likely that you have hundreds (or even thousands) of friends and followers. Why would you search for new followers if you already have an existing “fan base”?

You can complete this task in two ways:

  • Log in to your Instagram account and access www.instagram.com/username. Replace the last part of the link with your username. Once you have entered the URL, you will find a link, which goes straight to your profile in Instagram. Share that link using your blog and accounts on other social networking sites.

 

  • Send an email to the people in your contact list. Inform them that you have created an Instagram account and explained the types of photos and videos that you will post. Lastly, ask them to follow your Instagram account.

Important Note: With this technique, you can quickly gain about fifty-first followers. This number may increase (or decrease) depending on your network’s size.

Fourth Technique: Interact with Other “Instagram Users.”

If you are lucky, you will get hundreds of Instagram followers through your existing network. However, you can’t be satisfied with this fan base (regardless of its size). After all, joining a new social networking site is useless if you will only deal with your existing followers. You have to interact with other Instagram users and search for the potential audience.

There are techniques that you should avoid, such as:

  • using too many hashtags
  • requesting for shout outs
  • Exchanging likes and follows

 

These techniques may have been useful in the past. Today, however, they are just ineffective. The results that they offer do not justify the time and effort they require.

Now, the most efficient way of getting a user’s attention is to comment on a photo or video he/she uploaded. Your comment should be thoughtful and active. Limiting your comments to “great” or “beautiful” is entirely useless. 

It would be great if you will state your thoughts about the user’s content. Thoughtful comments grab the attention of a user. In most cases, this technique will force people to check your Instagram account, view your photos or even follow you.

 

Important Note: Asking a stranger to follow your Instagram account is a huge mistake. This tactic can annoy people, especially if you will use it indiscriminately. To attain success, you should leave thoughtful and positive comments on the photos of other Instagram users. If you created your photo feed correctly, you would be able to convert these strangers into followers.

 

Interacting with other users can be a daunting challenge, especially if you are new to the network. Here are some tips that can guide you through the task:

  • do not do this task using a tablet or smartphone. Leaving comments is simpler and faster when you do it using a computer.
  • Access www.iconosquare.com (a tool for Instagram users) using your desktop or laptop, enter your Instagram login credentials, find a hashtag, which is related to your chosen material and leaves a comment on the pictures that will appear.
  • Focus on photos that were uploaded in the past 48 hours and that contain five comments or less.

 

If you will comment on an old photo, there is a slim chance that you will get your desired response from the Instagram user. This statement is also true for photos that have a lot of comments. The user will likely ignore your comment since he has already received a lot of comments from other people.

 

Important Note: The methods describe here may involve extra work. However, they are more efficient than the high-quality/or scam-based techniques available today. If you follow the methods outlined above, you can attract people who will enjoy your content and interact with you.

Fifth Technique: Engage Your Followers

Gaining a lot of followers is not enough. You also need to keep your followers engaged if you want to turn them into loyal fans and to pay customers. Remain in mind that your fan base will dwindle if you will take your members for granted.

Keeping your fans engaged is straightforward and easy. You just have to provide them with high-quality content regularly.

 

Your chances of establishing a great Instagram presence will increase if you will be consistent with your “sharing” habits. Uploading high-quality pictures on a daily basis will be awesome. However, quality is more important than quantity. Flooding your photo feed with subpar (or even average) materials can ruin your reputation.

 

Do not post pictures excessively. You may annoy your followers by doing so. It would be best if you will spread your posts across different time periods. Limit yourself to one picture every six hours. Lastly, respond to your followers when they comment on your photos or start discussions. Supporters love quick and authentic responses.

 

 

Chapter 3 – Building Your Brand on Instagram for business

 

 

 A good brand name on Instagram is instantly recognizable. Your viewers should stop scrolling and recognize your content immediately thus getting them engaged instantly.

In this chapter we will discuss how to do your research to get a feel of what you are getting into, chalking out your goals and follow that with building your unique style of content on Instagram.

 

·      Conduct Some Research and create your Instagram marketing plan

 Use the app yourself and get familiar with it. Look out for other businesses on Instagram and how they use their brand profiles. Get a leg up on your competitors by seeking inspiration from their profiles.

 

·      Instagram Goals

Once you’ve got the basic idea, then you’ll need to set up a few goals for yourself on what you want to achieve through Instagram. These should be integrated with your ultimate business goal. They can include things such as:

Increase in the sale of products

Increase the traffic on your brand website

·      Increase in the awareness around your brand

Increase in social media conversation around your brand through hashtag

The key is to set achievable goals for future. Only reasonable goals will make this endeavor worth undertaking.

 

·      Chalk Out a Mission Statement and Content Strategy

Once your goals have been chalked out, craft your mission plan which outlines the fundamental principle around which your Instagram activities will be guided. Different social media platforms have different purposes, and Instagram is an image based platform so make sure your strategy revolves around that.

 

The mission statement is a simple statement of what you will do with your Instagram profile. It can be written in this format.-

We (your business name) will use the app to further (your business

Objectives).

After this, you will have to choose a coherent strategy for posting content on your handle.

Select the frequency of posts you will be making

Choose the regular timings on which you’ll be posting

Keep a calendar of content in your mind

Pick a theme for your content

 

You would ideally want to have the sound frequency of seats as bombarding your followers with content all the time can result in poor public relations. Posting content at a time regularly can engage the users more as they know when to expect new content. A clear theme and calendar keep your content planned ahead of time.

 

·      Find Your Unique Style

Instagram is a primarily visual medium so the identity of your brand must be very recognizable.

 By using similar filters repeatedly over time, you can establish a unique style of your own that will be easily recognizable by your followers.You can further edit outside Instagram by using apps such as VSCOcam and the Whit gram app which can provide you with additional options for filters and select to help you develop your style.

Second, of, all, you need to sort out the actual content that your photos will be focused on. If you’re a clothes retailer, you’d obviously have pictures of your clothes. If you’re a restaurant, you’d want to focus on food photos. But even if you’re not from the lifestyle industry, content focused on lifestyle can be used intelligently to build your brand anyway.

 

You can follow your followers and see what they’re interested in and see if you can identify with any of the trends that they are following. Then you have to use that information to generate content that will be well-received by your followers.

 

Don’t hesitate to use content created by users, by giving them the proper credit of course. The marker pen company Sharpie regularly shares USG content of sketches done with their products on their handle.  It was the marketing looks more organic and less solicited.

 

 

Chapter4: How to gain more followers on Instagram for dummies

 

You also need to expand your network by getting more members. There are a lot of paid methods available out there. You can go ahead and look for an “Instagram expert” if you have the funds. If you are on a tight budget, on the other hand, you will certainly benefit from this chapter.

 

This chapter will arm you with various techniques that can help you grow your fan base. The major advantage offered by these techniques is that they do not involve any fees. That’s right. You don’t have to shell out some cash to get more Instagram followers.

Here are the techniques:

  • Upload your content at 2:00 in the morning or 5:00 in the afternoon. According to some researchers, these are the typical time periods for posting Instagram content.

 

  • Use a filter for your Instagram marketing campaign. Recent reports state that “Mayfair” is the best filter for Instagram marketers.

 

  • Include detailed information in your account’s bio. Use hashtags and keywords when working on this part of your report. Also, your bio must have the URL of your site. This way, interested Instagram users can access your business website easily.

 

  • Use hashtags that followers love. Here are some examples: #follow back, #FF(or “Follow Friday”), #l4l (or “Like for Like”), and #instafollow.

 

  • Target a particular segment of Instagram users and like their pictures. This approach helps you focus on your ideal followers.

 

  • Hold an Instagram contest. Most businesses conduct this by promoting the event using an image; then they ask other Instagram users to join the contest by liking the said image.

 

  • Offer coupons, sneak peeks or behind-the-scenes photos to your Facebook or Twitter fans who haven’t followed you on Instagram.

 

  • Utilize popular hashtags (e.g. #tbt) for your new content. This way, your images will have higher chances of appearing in the search results of Instagram.

 

  • Concentrate on high-quality photos and videos. Do not include poor content in your Instagram marketing campaign. Keep in mind that quality is more important than quantity.

 

  • Use questions as captions for your pictures and videos. This technique encourages your followers to interact with you.

 

  • Upload content on Sundays. According to recent reports, Instagram receives few images during that day of the week. That means sharing your pictures during Sundays can help you get visibility.

 

  • Make sure that your Instagram campaign follows a consistent approach. Be consistent with the reason for your posts and your intended audience.

 

  • Use the “Suggested Users” feature of Instagram. This feature can help you find people who may be interested in your content.

 

  • Identify the kinds of images that get long engagements from followers then share similar photos. A tool called “Piqora” can help you in this task. To learn more about Piqora, visit this site.

 

  • Create a collage by combining your photos. Collages get more “follower engagement” than typical pictures. There are a lot of tools (e.g. PicFrame) that you can use for this task.

 

  • Upload bluish stuff. According to some researchers, blue images are more “likable” than red or orange ones.

 

  • Create a schedule for your posts. This way, you can incorporate consistency into your Instagram marketing campaign. You may use a tool called “Latergramme” for this task.

 

  • Utilize “geotagging” on your posts. This technique works best for local businesses. With this technique, Instagram users who upload photos in your area will view your content. That means you will grab the attention of Instagram users in your local area.
  • Get the help of an influencer (i.e. a favorite Instagram user). Ask an influence to try your product and service, then have him/her tag or mention your market offering using his/her Instagram account.

 

  • Upload pictures on Wednesdays. Photos uploaded in the middle of the week usually get a lot of engagement.

 

  • Make sure that some of your pictures have faced. According to some research, photos with faces are more likable than those without.
  • Upload pictures with light colors. Instagram users prefer light colors over dark ones.

 

  • Tag other users in your photos when appropriate. This technique has two significant benefits: (1) it displays the pictures in the users’ Instagram feeds, and (2) it increases the possibility that the photos will get shared.

 

  • Include a call-to-action in your captions. This way, you can encourage your followers to have more engagement with your Instagram content.

 

  • choose a unique hashtag and link it with your brand. Ask your fans to use that hashtag when interacting with your photos and videos. That unique hashtag (also known as “branded hashtag”) will increase your brand’s visibility and differentiate you from other Instagram marketers.

 

  • Share images that your followers have uploaded. It is important to re-share some images from your followers, particularly the ones where they mentioned your brand.

 

  • Use email marketing to increase the visibility of your Instagram campaign. It would be great if you will include a picture in your newsletters and link it with your Instagram.
  • Include your Instagram handle in your marketing paraphernalia (e.g. flyers, posters, car decals, etc.).

 

  • Look for Facebook friends who also have an Instagram account, then follow them. They will likely return the favor. You can do this using Instagram’s “Find Friends” option.

 

  • Make sure that your photos have edges. According to recent reports, an image with a lot of edges gets more likes than an edgeless one.
  • when uploading photos that include popular Instagram users, tag them. This technique will help you get more shares and visibility.

 

  • Improve your photos using editing tools (e.g. Aviary). These tools will help you modify your pictures based on your preferences.
  • Monitor the performance of your Instagram account using “Icon square.” This tool can help you identify relevant information related to your marketing campaign (e.g. the pictures that get the highest engagements with your followers).

 

  • Tell stories using your photos. With this technique, you can help your members in establishing a personal and emotional connection with your brand. If you are a skilled storyteller, then this method can also improve the visibility of your account.

 

  • Include inspirational, humorous or motivational quotes in your photos. There are various tools (e.g. Canvas) that you can use to complete this task.
  • Develop relationships with influential Instagram users. Identify hashtags that are related to your business then find users who have a lot of followers. Like and comment on their posts.

 

  • Analyze the connection between your posts and your account’s follower/member statistics. You can use Crowd fire for this task.
  • Hold joint marketing campaigns with other Instagram users. Look for marketers who belong to a complimentary industry. It would be best if you will focus on people whose follower count is similar to yours. Promote each other’s business through mentions and shout outs.

 

Chapter 5 – Using Instagram photography to Post Properly

 

As already discussed, Instagram is a photo sharing app. It is a social media platform that is at its heart an image based one. So sharing photos and videos is an integral part of the Instagram experience.

 

 

It is essential to note the mission of your brand and focus on developing a style of your own that is unique and instantly recognizable by all your followers. In this, the chapter, we, will discuss precisely that. We’ll tell you how to sort out your brand mission and how to develop a style of your own.

 

Furthermore, we will show you how to link Instagram posts to other social media accounts and how to use location tag. Finally, we’ll end this chapter with a discussion on how to tell a story through your Instagram posts by using captions and hashtags.

 

·      Don’t Forget Your Brand’s Mission and Style

Remember what your brand’s mission is and then use that as a framework for generating your content. If your assignment is to advertise products, then focus on showcasing your products. If your mission on Instagram is to increase traffic to your website, then make sure you embed links to your content.

 

The style of your content, as already discussed, should be unique to your brand. There must be an inherently recognizable style in your profile so that followers can easily identify your products.

 

For example, if you have been using a particular set of filters for your photographs then keep using it because your users will associate these filters with your brand. So the next time when they’re scrolling down through their news feed, they’ll immediately recognize your brand’s photo and stop scrolling to engage with the content or join in the conversation.

 

·      Linking Instagram Posts to Other Accounts

 It is perhaps the most important part of your Instagram strategy. Make sure you have your Instagram posts related to all other accounts on all other social media platforms that your brand is currently active on. You can directly share your content through an easy share option in the app itself.

 

 It makes sure that all you’re extended social media follower base can be linked to your Instagram activity and let them know that your brand is on Instagram as well.

You can advertise your Instagram profile on your Facebook page as well. You can share a photograph or a small video featuring a promotional offer to get the word out there.

   It is useful to note that linking of content across all your social media handles will enable you to reach a much larger audience and different kind of demographics as well.

 

·      The Importance of Tagging

Location tags are very easy to attest in an Instagram post. Sometimes iOS or Android camera apps have built location services through the GPS. But if you want you can also manually enter the location as well before posting.

 

The site is relevant if you’re business is a restaurant or a store. That way people will directly infer the location of your store from your Instagram profile. Furthermore, all your customers who share their experiences at the store will all be collected in one single place thread.

 

·      Tell a Story

A photograph is remarkably dry without captions. It doesn’t engage the viewer. Use the caption space on Instagram below every photo you share wisely and in an engaging manner. Use hashtags that will add to the conversation. Captions will provide your content with context and make it appealing if you can use emoji’s cleverly.

 

Remember that at the core of it, a caption is supposed to tell a story. It is expected to fill in the gaps in the narrative that the picture directly invokes. It is also a good way to integrate your hashtags and make them go viral by making it your brand’s own. Thus, when any user shares their similar story, your brand can add into the conversation.

Telling a story through photos and videos is easy. It might seem mind-boggling at first, but the concept is very simple. You need to capture a defining moment that furthers a narrative according to you.

 

If you’re a life insurance company, you may want to emphasize on the precious moments of joy that your loved ones will cherish when they look back. To drive that narrative, you may post a string of photographs that show a daughter having cotton candy at the fair with her father or something similar.

 

 

 

Chapter 6 – The use of Instagram power and pictures to build a Solid Following

An Instagram profile is nothing without a solid follower base. There can be no marketing without an audience to reach out to. You have to use innovative methods to reach out to potential new users. You have to generate traffic on your handle. You have to keep a conversation alive around the content that you produce.

 

In this chapter, we are going to talk about how to use other web-based outlets to spread your word. We will discuss how to use popular hashtags that will enable your content to stay relevant amidst the daily bombardment of new graphic content that your followers will be already going through.

 

 

·      Use Other Outlets to Spread the Word

In today’s social media ecosystem there is no isolated social media platform, and no content is (and should be) limited to their native platform. Cross-platform sharing is one of the most exciting things about a super handy app like Instagram.

 

Not only that, you can use other platforms to spread the word on the fact that you’re on Instagram. Share your content on your website. Use your Twitter and Facebook accounts to promote your Instagram content.  It should be a symbiotic effect over all your social media accounts which will ultimately go on to boost your brand profile.

 

·      Use Popular Hashtags

There is one goal for your Instagram profile, and that is to make sure your audience is engaged while leaving scope for growth at the same time. 

So, how to use hashtags? Now Instagram has viral trends which you can already plug into.

You can use Webstagram to stay updated on the latest viral trending hashtags. But using the appropriate hashtags to get a conversation around your brand is another thing. Already trending popular tags will not add to the engagement around your brand.

But if you use relevant tags that add to the story that you’re trying to tell through your images. It must also be an easily searchable hashtag so that people see your content on their feed. Programs like Icon square and Webstagram can be used free of cost to help you search for relevant tags.

 

 Usually, the hashtags will contain your brand name or the kind of product that you’re specializing in. So if you’re selling coffee and ice-cream maybe use a commonly searchable but relevant tag like #Flavor ofTheDay or #StrawberryTuesdays etc.

 

·      Follow Others

  Remember this rule and follow back followers who follow you too.  It creates an ecosystem within which content can quickly go viral as it can reach maximum news a feeds ant the minimum time.

 

Try and find out the relevant people in your industry who are generating traffic along with their comments and likes. Try and follow them first. Along with that, just follow anybody who follows you back.

 

 

Make sure you integrate your followers with your brand as well. If you’re making a product that is loved by your users, then ask them to share their best moments with your product on Instagram and use a hashtag that can enhance the narrative you are looking to build.

 

Say you’re an ice cream company, you want to capture the memories that your users have made over ice-creams. Maybe use a hashtag like #Sunday ofLove and ask your followers to contribute content.

 

It is also important to follow your rivals and check out the activity that is going on their handle. That way you can find users that are super active on the platform. You can start following those users and liking and commenting on their handles to lure them out of your rivals.

 

 

Chapter 7 – Be an influencer using the power of stories and Videos

 Videos on Instagram are a relatively new feature that has taken the social media universe by storm. They are longer than Twitter’s Vines and have lots of cool filters that make them an instant hit among users.

You can use videos to boost your brand profile on Instagram as well. It is an excellent way to tell stories visually to your followers. On the whole, Instagram offers its users many perks that are unavailable on other such platforms.

The video length is considerably longer as it allows for 15 seconds of non-stop recording. It has excellent editing features that enable you to use filters on your videos.

 

It has the added benefit of fantastic integration with other social media platforms that allows for Instagram videos to be easily shared on Facebook, Tumblr, and Twitter. It is an absolute delight for any marketing manager who wants to use Instagram to boost their brand profile.

Here are some ways you can cash in on this fantastic feature.

 

·      Shoot your Product’s Demo Video or Reply to FAQs

A simple how to video can be easily made on this platform and shared on your wall. You could do extended FAQ sessions further engaging your customer base in an interactive exercise through the power of Instagram videos.

 

·      Create a Video Showcasing Your Work

It is said that a picture is worth a thousand words, so imagine what a video can say. Use the Instagram video option to make videos that showcase your work. The potential is unlimited. From a sneak peek inside your restaurant kitchen to making of your refined products, it can all become useful marketing tools once shared on your Instagram account.

 

·      Advertise for Special Offers and Events

 It is simple. You can make short 15 second videos that talk about upcoming special events or promotional offers. You can add a message along with the ad. You can make it attractive, and as always a relevant hashtag can help you keep an ear on the social media conversations that are going on around your brand.

 

Chapter 8 – How to Increase Sales and Market your Brand Using Instagram marketing strategy and advertising (Instagram ads)

 

 The Instagram platform can play a huge part in your marketing campaign. It can do a lot of things for your business, such as (1) exposing your brand to more people, (2) getting more followers, and finding paying customers.

According to online marketers, Instagram has surpassed Twitter regarding monthly users. That means you can use Instagram to engage with your clients and keep them coming back.

 

In this chapter, you will know how to utilize Instagram for marketing and sales purposes. Read this material carefully – it can turn your Instagram account into a profit-making machine.

First Technique – Create a Separate Business Account for your Business

If you want to use Instagram for business-related purposes, make sure that your

Personal account is distinct from the one you are using for business. Your followers will get confused if you use one Instagram account for both business and personal purposes. Imagine what your fans will feel if you will post the picture of your half-eaten lunch right after your market offerings.

Here is a simple marketing principle: focus on your audience. Narcissism does not have a place in the world of marketing. Taking a photo of your abs and posting it on your business account is a big no-no (unless you are a fitness trainer). Irrelevant posts can hurt your chances of making a sale.

 

  • Include your website’s URL in your bio – Instagram is strict when it comes to outbound links. Unlike other social networking platforms, Instagram provides only one spot where you can include the web address of your business website. This place is called “bio.” The bio can contain your business’ name, a description of what you offer and a link.
  • establishing a brand requires consistency and relevance, especially when it comes to your marketing tools. You can’t expect to benefit from Instagram (or any social networking site, for that matter) if the elements of your campaign are not consistent or related with each other.

Your followers will have a hard time recognizing your brand if you use different names and profile pictures across other networking platforms.

  • Make sure that your bio is captivating and informative – Users need to visit your profile before they can follow you. That means your potential followers will view your bio while (or before) hitting the “Follow” button. If your bio contains accessible and useful information, then more people will follow you. Consider your bio as an opportunity to convince potential users regarding the value of your photos and market offerings.

Make sure that your bio has the name of your business and a clear description of your offerings. Keep your story light and catchy. Do not use a sales-intensive tone. Remember that Instagram is unique: it is different from regular websites and other social networking sites. Thus, you need to write your bio with Instagram users in mind.

Second Technique – Share Content that Others Would Like to See

Pictures are almost always preferable than written words. Even a simple picture can “tell” you a lot of things quickly. Thus, you can use the power of your photos to hook potential followers.

 

According to some analysts, Instagram became popular because it is image-centric. Instead of letting users post lengthy articles or blog-type materials, it requires people to share photos and videos. This rule works when it comes to marketing. Photos get more engagements than articles or open URLs.

Shoppers consider Instagram as a great tool. It allows them to view different pictures of products or other market offerings. That means you can optimize your site for online shoppers. However, assuming that all Instagram users are shoppers is completely wrong. 

  • Don’t “hard sell” – Modern buyers use social networking sites to collect information before making a purchase. According to market reports, 38% of consumers are influenced by the social media activities of a brand.

However, selling your products on Instagram through pushy captions does not work. Remember: you can’t use aggressive selling techniques in your Instagram campaign. It would be best if you will just share great photos of your market offerings and include detailed captions. Do not force your audience. Rather, let them make buying decisions freely.

  • Use creative photos – Photos play a crucial part in online shopping. Buyers cannot view or touch the products you are offering. They will create buying decisions based on the photos that you will upload to your Instagram account. Almost 70% of online buyers prefer detailed images than customer ratings or product information.
  • Make sure that your photos have the right size – Blurred and poorly cropped photos destroy the professionalism of your Instagram marketing campaign. You should know that Instagram uses an automatic formatting system for pictures. Your images will become square and appear in a 612×612 pixels frame. Keep this fact in mind while choosing photos. If you are not careful, the appeal of your images will disappear completely.

To show professionalism, your photos should have excellent quality. You can preserve the quality of your images using Adobe Photoshop. Launch that software, access your image and set the resolution to 1024×1024 pixels. This way, your images will retain their quality even after Instagram’s automatic adjustments.

  • Use the built-in editing tools of Instagram – Millions of photos get uploaded on the Instagram platform each day. With this kind of competition, you have to make your pictures stand out. Instagram has a set of built-in filters that can enhance the look of your images. That means you can create high-quality photos without using other computer programs.
  • Offer promos to your Instagram followers – According to a recent report, 41% of Instagram users are willing to follow a business to exploit giveaways and other promotions. Thus, it is advisable to offer bonuses, exclusive deals and special offers to your Instagram followers.

You can use text overlay to add promo-related information in your photos.  It is one of the most stylish ways of announcing discount offers on Instagram. There are several applications that you can use to set text overlay on your images. These apps (e.g. Over, Photo, PicLab, etc.) allow you to select the message, font and position of your text over a picture. With these tools, you can create informative and entertaining promo materials quickly.

  • Use Instagram to promote events – Geotagging is a powerful Instagram tool, which some people use. According to recent reports, only 5% of uploaded posts specify a location. However, posts with a geotag encourage high levels of follower engagement.

You will see a geotag above a photo. It specifies the location (i.e. city, street, country, etc.) of the image and shares it with other Instagram users. Your potential customers will know where to find you. Also, this feature allows you to incorporate “local loyalty” into your marketing campaign.

Many companies have used the Instagram platform to promote special events. These companies utilized geotags to invite their followers who are close to the location of an event.

Third Technique – Use Instagram marketing strategy to Reach More Audience

Uploading great photos is not enough. You also need a plan to have other users view your pictures and follow you on Instagram. Here are some things that you can do:

  • Use hashtags to improve the discoverability of your photos – In Instagram, users’ feeds quickly change. That means your pictures may get buried before your followers notice them. You can increase the lifespan of your posts by using a hashtag. A hashtag links various posts and keeps them discoverable.

Almost 88% of all Instagram posts have one hashtag. Hashtags are certainly helpful, but you should avoid using them excessively. Recent reports state that follower engagement has an inverse relationship with the number of hashtags used. 

 

To utilize hashtags properly, you must:

Identify phrases and keywords related to your business. If you are using SEO (i.e. search engine optimization) for your products/services, you may use your existing keywords for this task.

Look for the most popular hashtags. Data analysis applications (e.g. Icon square) can help you in this task.

 

Create a collection of certain and big-hit hashtags. Big-hit (or popular) hashtags are great, but they can be insignificant if they are too generic (e.g. #fashion, #music, #sports, etc.). You also need to add some specific tags (e.g. #altos) to improve the visibility of your content.

Form your hashtags. This way, you will have a unique tag that you can link to your brand. You may use your product’s tagline for this task.

Fourth Technique – Use Sponsored ads on Instagram to look for Brand Ambassadors

Form a group of representatives who will share the information about your brand with other Instagram users. Ask your followers to share pictures and reviews. This way, you can increase the exposure of your brand.

 

Recent surveys show that 78% of buyers make purchases based on the social media presence of a brand. Thus, asking your followers to praise your products/services can lead to more sales.

 

Here’s a 3-step process that you can use to find ambassadors:

Choose the best hashtags for your marketing campaign.

Encourage your customers and followers to post reviews and photos related to your brand.

Reward these people through freebies, discounts or shout-outs.

Fifth Technique – Use your Instagram video ads to Encourage Followers to interact with your Content

You must keep your fans engaged if you want to convert them into paying customers. In Instagram, you will get about 331 engagements if 10,000 members will share a photo. In comparison to Twitter’s seven engagements per 10,000 followers, Instagram is undoubtedly useful when it comes customer interactions.

You can maximize member engagement by:

 

  • Writing active captions – Instagram posts have two parts: (1) the image/video itself, and (2) the caption. You need to consider both of these parts when posting content on Instagram. Remember: even awesome pictures need adequate captions. If you don’t exert effort in creating good captions, your photos/videos won’t get the response and engagement they deserve.

Many businesses add a direct question or plain call-to-action statement in their captions.

This way, they invite followers to talk about the uploaded content.

Your captions do not need to state the details of your pictures. Rather, the former must highlight the best features of the latter. It would be great if your caption shows the image in a different angle. Make your followers think.

 

  • Holding contests on Instagram – You are doing business to earn money, so giving away prizes may sound counterintuitive. However, this strategy offers three huge benefits: (1) you will get more followers, (2) your Instagram engagements will increase, and (3) you can reward your followers. Because Instagram offers the highest level of engagement among all social networking sites, it is an efficient platform for online contests.

 

70% of Instagram users have joined a game before, or say that they would. You can run your IG game by:

Selecting the prize – You can give away a best-selling product, a set of modern devices from your store, or a discount coupon for your e-commerce website. The prize must be something people would want. Also, it should be relevant to your business.

 

Upload an attractive photo of your chosen prize – You may use text overlay for this. However, make sure that your book won’t affect the picture’s appeal.

Specify the contest’s details using the caption.

Upload a reminder after a few days. Most marketers use a photo of the prize as a reminder.

 

Choose the winner/s. Announce the people who won the contest and give them the title.

  • Respond to your followers – You need to answer to individuals who interact with your photos/videos. For example, you may reply to their comments, thank them, follow them, or like their content. You may also mention the Instagram handle of your followers to notify them about your post.

Sixth Technique – Measure the Success of your Instagram Campaign

Measuring the progress of your Instagram campaign is imperative. By identifying this information, you will know whether you are getting sufficient returns for your time and effort. Constant monitoring will also help you in learning more about your followers and identifying the best type of content for your campaign.

 

There are several tools that you can use to analyze your performance on Instagram. Here are some of the metrics that you should focus on:

  • Density – With this metric, you can determine the times, and days your Instagram followers engage with your content. Use this metric to identify the best time periods for posting new photos and videos.
  • Reciprocity – This metric can help you find your loyal fans. These are the people who interact with you the most. Obviously, you need to know those who give you the most likes, tags, and, comments. With this information, you can reward your loyal followers and keep them praising your brand.
  • Consistency – Most Instagram marketers upload about six photos every week. You must appear in the feeds of your followers consistently without annoying them. When analyzing coherence of your campaign, you need to look at “density” and “frequency.”
  • most-Liked Content – Identify your previous posts that received high engagement levels. Consider these posts as the most successful materials in your Instagram library. You need to study this metric because it shows how you can satisfy your audience further.
  • Set Realistic Goals – The best way to monitor the progress of your campaign is to set realistic goals. Remember: you won’t benefit from impossible objectives. Trying to reach something unreachable can affect your campaign negatively. It would be best if you will start with little targets.

 

 

Chapter 9 – Consider Contests and Giveaways on Instagram promotion

 

 

Some businesses have increased their followers and boosted business significantly by holding contests or giveaways for members.  It helps your brand get in on the conversation in a more engaged way. At times, this can generate a lot of traffic at once which will boost your profile to a whole new host of viewers.

 

Contests can be simple, like the ones that ask your followers to share, like or comment on your content for sometimes or to some friends or they can ask users to generate their content as a part of your overall gimmick. Following are some of the essential steps to creating a real contest.

 

·      Choice of Prize and Entry

The most attention-grabbing part of your game will be the prize that is at stake. It is going to motivate people to take part in your contest. Now, make sure that those citations are relevant to the business you are in. It will probably be best to keep your products as the prize. Or better still, a voucher from your store.

 

 It will enable people interested in trying out your products to enter as a generic phone, or a tablet gift will unnecessarily make the competitor field cluttered with all kinds of people who are not necessarily interested in your brand at all.

The entry to the contest could be either a submission of a post or photo or it could be about liking or sharing a certain number of your posts.

 

·      Promotion of the Contest

The Contest has to be promoted vigorously. You could do this by sending out an e-mail to all your customers. Make a post about the game and share it on all your social media accounts. Make Facebook advertisement to promote your game.  It will do a great deal to help you’re a brand reach the entirely new customer base that was hitherto untapped.

 

·      Monitoring your Contest Updates

Keep track of the hashtags of your contest. If possible, you can use Google Alerts to maintain track of the conversation around your competition across the world-wide-web. That way you can keep track of the analytics surrounding your game and see it as a measure of how far your contest has resonated with the social media netizens.

 

·      After the Contest is over

You can use the game as a promotion tool for your Facebook page even after the competition is over. In fact, there is ample scope for using the game to boost your brand even after it is over. You could share stories of those who won the battle and make them viral in themselves.

 

Use the hashtag of your contest to talk about the experience it has been for you and your colleagues who were involved in the competition. You could make a video of the winners or ask them to send in their winning reactions through video which can then be shared on your page as well.

 

·      Here are some Examples

Om Nom Nom Cookies is a company that specialized in making Vegan Cookies. They then have the wide array of boutique cookies. They asked their social media followers to post selfies of themselves with their cookies and use @ mention to get the conversation around their profile going. They chose their winners based on a random draw of submissions and gave away branded t-shirts at the end of the contest.

 

Samsung once organized a photography contest to promote their new digital cameras. They chose their winners by evaluating the number of likes a particular photograph received, and they handed out Samsung products at the end of the contest to the top winners.

 

The key to creating a real competition that engages followers and increases social media outreach is to understand what the narrative of that game can be. How it can be related to your brand and how you can flawlessly integrate aspects of your brand (the images or the actuals products itself) into the daily lives and activities of people in Instagram.

 

As research is proving time and again, there is the youth today who hate being solicited and they can sense solicitation very well. Your approach cannot be very salesman-like. Your goal is to humanize your brand and build a set of emotions around it. You can only achieve that designing contests and offers that are centered on a narrative.

For example, if you want to market your digital camera product which specializes in little light, then make sure you create a contest that is built around the idea of capturing photographs at dusk or in the evening, in a party setting or indoors setting under normal room lights.

 

If you’re a chain store that specializes in ice creams, then ask followers to come up with innovative ideas for new flavor combos and create a contest that rewards the most modern ideas.

 

Such a conscious effort to create a conversation around your brand will not look too salesman-like and will engage the fellow Instagram users to be a part of your brand effortlessly.

 

 

Conclusion

To use an account for marketing, the user should concentrate on only one thing how to gain follower on Instagram and do other things to keep the page active and interactive. If a user is not able to do it manually, then you can take help of Instagram marketing software.

 

This software will, of course, reduce the effort plus give a practical result, which is a channel to earn money. Even you can use this marketing software, make your account visible and make money.

 

We can say that it can be easily managed by the Instagram tools because it can manage many things simultaneously, like starting from gaining followers for you and target those fans to convert them into your customer. This tool can schedule your updates according to your user’s active time, which will help you to gain a significant number of engagements.

 

It will guide you which hashtag to use with what content or image. It will post your updates using geotags which will make your page more visible. All these activities are more than enough to use your account to earn pounds.

 

Creating great content is the most commonly heard concept in social media. If used strategically, two days of work can amount to a month of great content. The idea is to shoot all the posts and plan each one of the captions in two days. Now that you have your data ready, it is time to convert it into original information.

 

Invest time and effort in editing it and making sure that it is in alignment with your business strategy. High content in Instagram translates to great pictures as it is a visual app! Creating value for your organization or business followers is the number one component of Social Media as it directly reflects on the trust placed by the fans or the companion community in the brand.

 

 That confidence with the potential consumer can be built by putting valuable content online – this doesn’t necessarily mean educational content, but it can be something inspiring and identifiable by the target market. Once you have identified your business’s target audience, the idea is to focus and sell the posts to this particular segment.

 

Thus jobs meant for business accounts need to be carefully and strategically planned and executed. The other key to a strong Instagram presence is consistency. One has to be patient and wait for the fan following to build up; it just cannot be expected to hit high rise immediately in the first month.

 

In such a scenario, it is important to maintain consistency in the posts and not let the strategy of the business promotion or brand visibility fizzle out. One has to consistently create value on social media for the benefit of their base before one can even start to sell the products/services to these potential followers.

 

Consistency will help build a core group. Instagram can also reach its potential if you use it strategically to communicate and interact with potential fans. Interact slowly to slide your way in the targets markets feed.

 

It may appear to be slow and time-consuming but the end results are quite promising, and if you have been putting up the really valuable feed, it is only a matter of time, before the fans start to follow the business back. Instagram has the location tool which can be optimally utilized to mainly interact with users who are in the same vicinity as you or your business.

 

Additionally, you can grow your Instagram account organically to have influencers endorse your product. Social media marketing is all about an electronic version of the time tested word of mouth marketing. You can start by identifying 25 people; you would be right for an endorsement of your business products and services.

 

The next step is to approach them and find out if they can endorse your product for free or a fee payment is needed. You can start with people having 500 – 1000 followers as these will come cheaper than compared to the higher number of members and also their endorsement might most probably influence their real family and friends who will believe in your product for real.

 

 Now once you have a network of dedicated followers and active community with an avid interest in your business, it is time to use very 3rd or 5th post to promote your business services or products. Thank you for purchasing this book I hope you will apply the acquired knowledge productively.

 

 

50 WAYS TO GROW YOUR BUSINESS WITH IT

 INTRODUCTION

There are various points if considered can help you in growing your business in down economy.  If your company is not making good profits and isn’t recording enough sales, try to minimize your expense, increase the net income. Try to check out closely what are the expenses that can be temporarily cut down.

Start shopping your necessities at a store which fits in your budget rather than big shopping malls. This step will bring out a considerable saving in your expenditure. A significant amount of cash is spent on phone calls. If you are using multiple phone lines in your business, consider dropping a few of them. In fact, you can cut down your phone bill by adding a PBX system and 800 numbers.

This system facilitates you to call any business extension of yours; this method results in a considerable reduction in the monthly expenses. Moreover, adding an 800 number can reduce your costs up to 15%. It is because these figures provide a toll-free way to the customers and business associates, encouraging them to keep contact with you and enhance your business consequently.

Furthermore, another thing that matters a lot in business is the advertisement. Through publications, people get to know your product and a good advertisement may lead to a significant number of sales. Many companies go for a low-scale advertisement or even stop publicizing their products due to the economic slowdown as they cannot afford it. List the posters as one of the topics in their cost cutting list. This situation may be a blessing in disguise for many companies; as it is the best time to bring your product before the eyes of the public. Thank you for purchasing this book it is my hope that it will answer all your questions on the ways to grow your business with IT.

 

 

 

Chapter 1: GET YOUR WEBSITE ON THE FIRST PAGE OF GOOGLE

Regardless of the fact that whether you have funds to invest in advertisements, it’s imperative for the success of any business to go through the process of Google Adwords. An advertising campaign allows you to place an ad on search engine result page.

The advertising or PPC advertising on Google works in a simple manner on keywords to look for specific products and services. Whether you want to grow online sales or attract new customers, Google Adwords can do wonders for you.

There are many benefits of using Google Adwords to market your business; the businesses in Brisbane are gaining an advantage of them. In this article, some of them are listed below:

Measurable

It’s an old saying in marketing “half the money I spend on advertisement is wasted; the issue is which half”. This is not the case with Google Adwords. You can measure each aspect of your single penny, right from the number of clicks, impressions, CTR, number of conversions, conversion rate, CPC, CPA etc. with a team that optimize your campaigns and keywords, you can ensure your metrics improve over time.

Maximum relevance

Most clients ‘complain that they don’t get maximum relevancy for the keywords due to ad auction that takes place. This ad auction determines the order how the relevant ads are organized on search engine result page. If your campaign has higher number of clicks, it’s for sure that your ad would get recognized by the prospective clients’.

Cost effective

It’s the primary and most important factor of Google Adwords that make it a choice among the business people.

Get insights around the clock

By creating an account on Google Adwords and logging, you can check out how your ads are doing.

Let you identify your competitors’ strength and weakness

Whenever a new ad campaign comes, competitors of the business surely mitigate a lot of risk. So, you can take an advantage of your opponent’s effort and use the invaluable information to your advantage. You can even use competitors’ ad campaign to improve your marketing campaigns.

Creates a Compelling Offer & Call to Action

You need a robust and compelling offer and call to action, and that is what how you transform your Google Adwords from traffic source to customer source.

So, with all these benefits, you can gain an attraction of clients’ or prospective clients in the competitive business world and get your business found on the main search engine.

Chapter 2: START AN EMAIL CAMPAIGN

Since business owner wants to gain maximum benefit and minimum investment thus, they search for the right ways so they can promote their business or product in a conceivable way.  Email marketing software helps the business person in sending the number of emails. To run successful email campaign emailing software is necessary because this software contributes to promoting products or services as well as gives your business lead against your competitor with minimum investment.

The email campaign software is an exceptional tool that is designed to fulfill the necessities of an email marketing campaign. Email marketing campaign is mailing method, which is also known as bulk mailing or spamming. In this posting strategy, promotional emails are forwarded to an entire list of emails which contains thousands of emails. Apart from having a valid email subscription of individuals, in a few countries, it is a constitutional requirement for marketing experts to follow anti-spamming rules, strictly. From a structural point of view, email marketing software is not so complicated to use. There is a database holding the list of emails of an individual, whom we want to be sent emails through this software. The whole process of using email campaign software is very easy that needs a simple interference and emails are sent to all.

That could not be actual measuring of your business conversion, but if individuals don’t open your mail, then they can’t get the benefits of the offer or relevant information held inside the mail. That is the reason this is the first thing you have to look in your email campaign software since it can act as an indicator for a problem with mailing subject or name. You can track which customers are clicking on the different promotional email. Furthermore, the emailing software has many other features through which you can get more details like who and when clicked on emails so that you can create new mailing for your email campaign. This thing can help you to find better target customers. By offering these individuals who are interested in your offers or discounts, you will gain more people consistently coming back to your store.

Email software helps you to attain a more Return on investment for your every investment since it shows you the overall reports, details, and other stats to reveal what you have achieved or not with your email campaign. The point when marketing professional run a general campaign; they don’t have any idea about how many are opening emails or not. With the mailing software, you can get analyze the effectiveness of your email campaign. Using this information business owner or marketer can take better decision for the further marketing year.

Chapter 3: HAVE A VALUABLE AFFILIATE PROGRAM

With the internet making the whole world accessible, online entrepreneurs have so many means to generate money. While there are many known ways of e-commerce and direct marketing, webmasters are always looking for a good affiliate program that they will make a profit or even earn an income on its very own.

A web affiliate program simply works by using your sites content to get people to take action on the related product. Usually, it is a purchase although some programs payout for newsletter signups or advertisement views. Your content is endorsing those goods and services that you have the affiliation with.

These promotions usually appear in many forms like the banner ads, which is the most widely known and visually evident. There are text ads and direct links that are common and not as annoying. All programs usually need a code that is embedded into your HTML, or particular query parameters passed to links so that you will earn credit for the clickthroughs.

Each web affiliate program is worth looking into very carefully because there are many and you want to pick the best ones, which can take some time. Here are two popular programs that are generally healthy choices for any webmaster wanting to begin.

A great program, Google’s Adsense uses Google’s keyword matching and page rank technology to match compatible advertisers with your pages content. They will embed a code into your websites templates so that you will get advertising on all your pages. This is a convenient solution; however, it can make a conflict of interest on pages where you may be promoting a certain item or when used with other affiliates because Google might put up advertisements that compete with the ones you are directly promoting.

 

Offers Quest is another favorable web affiliate program that is a lot to Google. What makes them different than Google is that they concentrate particularly on website affiliate programs and Google does not. Offers Quest is a small but prominent company that works well with content publishers to give real rates and no long-term contracts.

 

Any web affiliate program is not a get rich quick scheme, because the potential for profit depends on the success of your website and how the programs work. There are a few things to consider before proceeding further.

First of all, for a web affiliate to thrive, there must be an active website with several visitors, where some are regular readers because marketing messages depend on repetition. Create a site with pertinent and valuable information before looking into affiliate programs. This is very important because some applications will need a certain amount of traffic before they will collaborate up with you.

Remember that visitors read your website not for your affiliations but for the content that you have on the site. A site that has not purpose other than to host affiliate links is often not visited again. Likewise, with sites where affiliate links are in the way, or there is too much advertising that will turn readers away searching for original content.

Chapter 4:  LAUNCH A BLOG ON YOUR WEBSITE

 

 

One thing to consider is that these sites have to grow over time. Are you going to launch your blog today and have one thousand readers tomorrow? Of course not. You need to allow people to find it and talk about it. Word of mouth can be very helpful. You need to let the news that your blog exists to spread. You need to show people that it has something that is worth reading. You need to show that you will update it consistently. These are the types of things that can make you successful. Do not give up if this success does not just come to you right away. It is not the way that it works with anyone or anything.

Furthermore, you should never make the mistake of assuming that what you have to say is boring or irrelevant. Perhaps you do not feel qualified to have a blog about photography because you are not a professional photographer with many years of experience. What you will find is that there are more people out there that are just like you than you would imagine.

Because of this, these people will love to read your blog.  The things that you talk about will be things that they find themselves dealing with on a daily basis. They may also enjoy reading a blog by a professional so that they can see what they need to do to get to that point, but that does not mean that an amateur blog is useless. If you make your website and post on it all of the time, they will come to you because they will feel a personal connection. You may be able to learn as much from your readers as they learn from you.

Chapter5:  POST an ARTICLE TO ARTICLE DIRECTORIES

Submitting web articles to directories is a common phenomenon these days. Most consider it as a simple way to make money with an item. If you are wondering how to publish articles you have penned and seeking to access articles marketing services, registering with a directory to submit articles is possibly the best move. But, it is important to choose your list with precision when you decide to submit your story. There are several likely ones to choose. Most online directories of repute will be willing to help with the submission process if you are unaware of it.

How to Submit Web Articles?

To submit web articles to the directory of your choice you have to follow this procedure:

* Make an application to the lists with which you wish to submit your articles.

* Once they receive your application, they would send an acceptance mail as a confirmation of your membership.

* Once you are a member of the directory, they will provide you with all related inputs required for coming up with web articles as per their guidelines.

* You need to spend some time understanding the instructions and revert with questions if any. Once you clarify the doubts, get to work and have the article ready.

* Next you need to submit them in the subcategory or subdirectory which fits best.

* Once you complete the submission, there will be a mail of confirmation sent across to you.

* Subsequently, you will be duly informed when your article gets published.

Submitting Web Articles to Directories-Advantages.

There are several advantages associated with submitting web articles to online directories of repute. Some most common ones include:

* To begin with, you are provided with a right platform where your story can receive maximum exposure. Most recent writers do not know how to go about publishing their stuff. It is where an online directory helps a great deal. Moreover, with constant publishing and reviews, your writing skills would be honed a great deal.

* When you publish an article, you can avail of a free, focused reverse link to your website.

* If you are showcasing products or services through your story, publishing on an online platform would ensure maximum exposure.

* Enhanced exposure will allow you to build a strong reputation for yourself as a content writer of high caliber.

* The visitors who access your article will be tempted to visit your website. In the online world, it is paramount for a site to maintain a steady flow of traffic and optimum exposure for better business prospects.

* As a result of submitting web articles to directories, the search engine ranking for your website is likely to improve.

 

Chapter6: POST OUT A GREAT SALES VIDEO

Adding a professional video to your business website can significantly increase your conversion rate. With a professional video, you can convert more of your page views into actual sales. A professionally produce video production of your company is now a necessity in today’s world.

A video production company can produce a sales video, marketing video, promotional video or an online marketing video for your business. They can shoot the video in their studio using a professional spokesperson to represent your company. This virtual spokesperson can pop up when a person views your website. It helps to engage the viewer, to draw them in and to keep them interested in your site. Rather than letting the audience just read a page of boring text, you can add an exciting and professional video production to your website to increase your sales. The spokesperson can be filmed with a green screen and then any background can be dropped in, including photos or video of your business or products. It doesn’t even matter if you are in another state, the right video production company can produce the website video entirely electronically online through emails. The best part is that prices start at just $500.

Having your business promotional video on YouTube is also imperative, to help bring you up in the search engines. Google owns YouTube and when you have a video on YouTube the Google search engines like you better.  When you add your business video to YouTube, you can add in Keywords to help your video to be found easier. Having a professionally produced video commercial of your business is paramount so that your company will be portrayed in a corporate professional manner.

A low-quality video will only hurt your image. A company video producer of online website videos can help you design a professional high-end corporate video production that will capture the viewers’ attention, keep them interested and ultimately purchase from your company. A video on your website can be informative, answering questions about your product or service. A professional video can also instill confidence in the viewer’s mind about your company’s product or service. Let’s face the bottom line is about conversion to sales. A video can do exactly that for your business’s sales

Chapter7: CONTRACT A FULLY COMMISSIONED SALES FORCE

There are lots of terrific techniques reachable out there that could guide you to increase your sales gains. However, if you believe it, only few can certainly attain these results without required to burn a significant leak in your wallet. Therefore, you can see only limited alternatives you can decide. One of them, sales force automation software would possibly be the greatest one of the numerous methods. You will be capable of obtaining the kind of achievement your corporation has laid out not having a dangerous hollow regarding the funds.

Sales force automation software offers your business the potential to evaluate each sale and profits appropriate communications and also functions to your sales experts you appoint. Excellent sales force automation will enable you to analyze any record for any specified company accounts, specific clients, or maybe for each contract and operation. It offers you a review of the entire record of the sales and a grainy look up towards a particular service about any particular sales person. Regarding the administration group, this can be crucial in examining any projecting regarding forthcoming deals, sales trends, considering successes and failures and also creating marketing methods. Sales force automation software offers a continuous procedure for the sales groups, and also permitting the salespersons to easily stick to the particular transactions they are developing with their purchasers.

The greatest explanation in utilizing sales force automation application is the truth that it is a great technological innovation answer to deal with your entire problems. Therefore, in this way, you may get something other than your workers to look after the growing demands of your respective institution. Mainly because all people likes to be taken proper care of quickly, it might create greater points to acquire something that can deal with the massive number of purchasers and assures their needs are supplied to in a timely approach. The item will also permit you to experience active connection and communication along with your clients. The software is intended to systematize and manage client’s data and information. It’s potential to manage your contacts effortlessly, no fuss, and effortless as well, attempting any promotions towards the important things they must be concentrating.

Sales force automation program also provides the edges you can find on the number of cash you could be able to spend less in the labor expenses. Each and every time you’re coping with this particular application you must make sure it’ll be able to accomplish many alternative functions you have to be completed by your employees. It can be a self-help guide to contributing to doing your business heading in the particular course since you will certainly be compensating considerably less personnel and keep them concentrating on the less function. Together with saving the cash when it regards towards the salary part of it, you’ll recognize this application will also help to see on the economizing of the business costs regarding its benefits.

By using salesforce automation software in the sales area, it’ll enable every single sale advocate the capability to remain on high by their daily activities including sales calls, targeted customers, and also assists them to stay on works. If it is used appropriately, the software will make the sales representative communicate with their clients throughout the sales operation and also a remarkable way for the appropriate follow-up of the contact.

Chapter8: PUT OUT REALLY COMPELLING ads

 

 

Internet forums are popular because they get quite a good response from online buyers. The portals are popular only because the ad panels are created to address target shoppers. People who have tried out free online ads once are reluctant to return to the traditional methods of advertising.

Free web advertising has benefited not only individuals but also corporate bodies, big and small. Most of them use free ad portals because of the advertisements reach out to large segments of the population. Want ads on portals are aimed at designated buyers who search the Internet for particular requirements. The portal is the common platform for the customer who is searching for a particular product and the seller who has it.

If that does not help clear doubts, here is a different way to look at it. Free online ads are apt for companies that operate on wafer thin marketing budgets. For those who have just launched their enterprises, free online ads are perhaps one of the best ways to test the market as it does not cost anything. Be assured, the ad portals attract lot visitors because they classified under various heads.

Listing one’s service or product under these classifications can draw buyers if they are indeed looking for that product. It applies to any ad whether it is for a sale of property or a consumer durable. What more can a new product on the shelf or a new business on the block expect?

Savings is invariably the bottom line of any business. And who would lose the opportunity for a free insertion if it helps his business? Enterprises utilizing paid services in other advertisement mediums can add free online ad inserts to their portfolio. The business establishments stand to lose nothing other than the few seconds they might have to take to place the ads.

You should learn how to write a short copy, tagged with a superb headline. Of course, you should also learn the skill to place your wire under the right category.

Free ads on websites are harmless simply because it has absolutely no cost and comes without any commitment. All that is needed is a mind that is open to ideas and insight to see business opportunity when it comes your way.

Chapter9: HIRE a MARKETING EXPERT

With millions of customers searching the Internet every day for products and services they want to buy, no business can afford to ignore the web. It can be complicated and confusing though when first starting out, and not every effort is rewarded with success. An Internet Marketing Expert is a specialist in the field of drawing customers to a site and converting their activity into sales.

Retailers with physical storefronts have a sales strategy. Businesses who sell to other firms have a sales strategy. It is unlikely these strategies will be the same as they are targeting different markets. The web is unlike any other sales channel and needs its plan developed. Developing a strategy that aligns with the overall business plan and values is easy with help from a marketing internet specialist.

There are millions of customers searching the web every day to find and buy products. But, how does an organization make themselves visible to these people? And, how do they get the right people to find their site? What is search engine optimization and why is it important to get high search rankings? Individuals who are expert internet marketers can answer all these questions and more.

When customers visit a site, it needs to be easy for them to find what they want and to buy it. Any difficulty encountered will result in the potential customer clicking away and buying from a competitor. Structuring the website in a way that is intuitive for customers is vital to success.

A new site will have things that work supremely well and other parts that only just make the grade. A business needs analytics that can tell them what customers do when they reach the site. They can show what holds a client’s attention and what doesn’t. Marketing experts can develop and provide website analytics.

Have you already established a website? Are the sales numbers it produces unimpressive? It may be because your strategy is not quite right or you aren’t visible enough for customers to find you. Or, it could be that the clients find your site difficult to use and pull out of the purchase before it is completed. Getting a review of an existing website done can turn an average site into a great performer.

A business has a product or service to sell. An Internet Marketing Expert has expertise on the Internet as a marketplace. These experts can help a business to create a site that draws people in and then turns them into customers who buy.

Chapter10: DIVERSIFY

Having the right network marketing strategy can explode your business. Are you still struggling in your MLM business? Are you not making at least 8K per month? IF not then it may be time to diversify your business. Before you diversify, ask yourself one tough question: Are you in this for the long haul or do you think it is a sprint? If you are in it for the long haul to become successful like other top earners are then this article will help you in many ways.

First of all, ask yourself why are you not at the level you want to be? Now, there could be several different ways as to why that hasn’t happened yet. But what you are about to discover is the best way to diversify your business with this network marketing strategy. Now this strategy is a way to help you become more profitable in your business. It will help you sponsor more reps to increase your downline. This approach will also contribute to educating yourself on most of the problems that network marketers are faced with and will help you do it the correct way. This strategy has been a win-win for so many MLM reps that the results will astound you.

So if you are still here, then you are one of the most dangerous people who is wanting to succeed in this industry. Maybe you have been in other companies and wanted to know what it will take with such a network marketing strategy. The answer is closer than you think.

As long as you have belief and conviction in your business and are willing to work on some skills, then this will help you in so many ways. To make a simple analogy, if you grab your key then are about to unlock a network marketing strategy that will honestly blow your mind that again will help you in so many ways that you won’t even believe it is possible.

So let’s take your business from a state of low growth or small growth or for some maybe a new cemetery field with too many old tombstones to an alive and alert business like you wanted it to be and how it should be to help you achieve the results you are looking.

Remember the old analogy as well, someone can open the door for you, but you have to walk in, well the same applies here. You have the decision to make, and this is where many people miss out. Taking action is required to become successful in anything.  If you are looking to get in the game with a network marketing strategy that will exceed all your expectations the let me welcome you to a new level of success. See you at the top and as they say, come and join in where the water is warm. See you on the beaches!

Chapter11: GET RESPONSE FROM ads

It can be difficult to know how to get responses from free advertisements. The first thing you have to do is to reduce the number of words in your free ad to meet the local newspaper’s standard of maximum length. It Can be a tough process depending on the reason that you’re placing the advertisement. Sometimes it just takes so many words just to say what needs to be said. The next thing that you have to do is pay for what can be a very expensive advertisement. The expense can be costly, particularly if you have to pay for larger ad space to make your free classified advertisement make any sense. Lastly, you might or might not get results that are worthwhile. Your local newspaper’s paper’s classified ads are only read by a small number of people.

Rather than placing your advertisement in a newspaper, you will get a much better response if you place your classified ad on a free website on the Internet. Most classified advertising sites that operate on the Internet don’t have a maximum space or a word limit. So, you’re able to include all of those extra details in your advertisement without having to worry about the limited space in a newspaper ad. Also, numerous websites on the Internet allow you to place a classified ad for free. Many classified advertisements permit their customers to place their ads completely free of charge. It only makes good sense because there aren’t any word limitations on your classified advertisement and they are free for you to post.

Another advantage to posting a free classified ad is that you’ll be able to reach many more potential customers than you would than in your local newspaper. Many websites will allow your free ad to reach numerous people from all around the nation. Also, most classified ads sites on the Internet will provide you with a very easy way for you to place your free classified ad. Usually, you just have to fill out a simple form and then your free ad is approved and then posted.

The benefit of ads is that there are no word limits. Finally, you will reach many more potential customers that when you advertise in your local newspaper.

Chapter12: LOOK FOR BUSINESSES THAT ARE CLOSING AND BUY THEIR LIST

Professional sellers understand that closing the sale is not a series of formulas that make the prospect want to buy at the end of a carefully crafted presentation. Quite the contrary, they appreciate that the closing process begins at the beginning of the sale – in fact, the minute they open their mouth with a hello.

Professionals know how and when to ask for the order, are acutely aware of the process of probing and leading the sale, as opposed to memorizing inflexible or stringent presentation phrases, only because they know if they are great at asking in a conversational way, they will be naturally good at selling.

Professional sellers understand that closing the sale is not a succession of formulas that make the prospect want to buy at the end of a carefully crafted presentation. Quite the contrary, they understand that the closing process begins at the beginning of the sale, in fact, the minute they open their mouth with a hello.

Professional sellers agree that closing the deal is not a series of ideologies that make the prospect want to buy at the end of a carefully rehearsed and strategically learned presentation. Quite the contrary, they understand that the closing process begins at the beginning of the sale – in fact, the minute they open their mouth with a hello.

Professionals know how to ask for the order, are acutely aware of the process of probing and leading the sale, as opposed to memorizing inflexible or stringent selling phrases, only because they know if they are great at asking in a conversational way, they will be naturally skilled at selling.

Today’s top sales professionals understand people buy for one reason more than any other reason. Yes, just one reason. Do you know what that reason is? No, neither do I. That is what the salesperson needs to find and to concentrate their effort. The true professional understands how to work this into the presentation from the early stages of the call, and they rely on being aware of just one thing when unsure, ask then keep asking. And they ask as often as needed.

It is all you need to say, It has been my experience that people buy for one reason more than any other reason, what will be the one reason that will cause you either to buy or not to buy from me today? Go ahead and use it, it works.

Today’s top sales professionals understand people buy for one reason more than any other reason. Yes, just one reason. Do you know what that reason is? No, neither do I. That is what the salesperson needs to find and to focus their effort. The true professional understands how to work this into the presentation from the early stages of the call, and they rely on being aware of just one thing when unsure, ask then keep asking. And they ask as often as needed.

Chapter13: GET TESTIMONIALS

How do you communicate all the reasons why potential customers should do business with you (over the competition) without it sounding like bragging? Testimonials!

When you say it yourself, it sounds like bragging. Potential customers will also give your statements less credit; they know that you want to sell your product or service, so anything you say is suspect. On the other hand, when people, with nothing to gain, say positive things about your product it is easier to believe and rely.

You should strategically place testimonials on all your marketing material. Include them on your web page. Most successful companies even have a page on their site dedicated to testimonials alone. Add testimonials to your brochures or pamphlets. You can even put a succinct testimonial on your business cards. Any contact form of communication you have with the public or your customer database really should include at least one testimonial.

Collecting testimonials is easier said than done, so you might be wondering how to start gathering testimonials for your business.

Testimonial Collection Tips:

. If you leave it weeks or months after delivery the client may not remember you at all let alone what they liked about your product or service.

  • Consider asking for feedback rather than an outright testimonial. Customers like to know that their opinion is valued. By asking for feedback you give them the opportunity to share with you the good and bad aspects of your service. With permission you can then use the positive comments as testimonials and the negative feedback can help you improve your customer service.
  • Keep your client feedback forms short and sweet. One page questionnaires are best but never more than 2 pages long. Your customers are busy people, so the shorter the form the better chance you have of having it completed. Ask targeted questions. Examples include: What did you like best about our product? How you would you describe our service? Detail one experience you had with our product or service.
  • Now this is very important. At the end of the form ask their permission to use their comments in marketing for your company and have them sign it. If you are using an online collection process have a check box.
  • Often you will receive testimonials that are a bit too long or contain spelling mistakes. It’s okay to edit any mistakes or reduce longer statements, but make sure you ask the client to approve the modified testimonial in writing before you use it. The best way to do this is via email.

Gathering testimonials is possible for all business types and should be seen as an essential part of your marketing activities. Just follow these steps and you’ll start building a library of valuable testimonials in no time.

Chapter14: OFFER INCENTIVES

Announcing a free bonus can fetch you a great deal in the closing of a sale. Right kind of gift for the business incentive is much essential. It might be expensive, or it might take the time to select proper grand incentives, and if you are making an online purchase for the incentives, it includes additional shipping cost that eats the profit margin. Travel incentives do not involve such online or physical hazards in availing it to the customers or the employees.

Win to win business solution is adapted in travel incentives, which you can rely on to reward your regular buyers, to close high sales, to respond the higher sales or cross-sells, to renew the membership in your business. Typically, travel incentives are provided in the form of the trip certificates, to redeem it for cruises, flights, hotel stays and all the other opportunities in the manner mentioned in the incentive coupon.

Tickets for travel incentives are available even at the low cost. Number of the trip vouchers as travel incentives depend on the employer. One can purchase as many as they wish. Though these are hardly any expense to the business, it is much valued by the employee, indeed. Book through the travel agency, under the firm packages, to make it inexpensive. If your employees or loyal customers take personal packages, it might cost their whole wallet, and that is why they often postpone their vacation. Offering such incentive that is longed for can bring a significant change in the attitude of the employee or the customer.

However, the employer is ensuring of higher yield in his business activities. If it is purposed to the employees, he would become more efficient in his work and involve in more top targets. If it is rewarded to the customers, they become loyal customers, increasing the sales of the company and also referring the product to their friends and relatives. If travel incentives are announced for the referral system, it strongly enhances the customer base of the product.

Further, in the vast stretch, Grand incentives are regarded as the life saver for the tourism department. Many hotels, travels, hotels, airlines, cruise lines enter into times when there is an emptiness in their business. And this is the right time to offer incentives to the travelers. The employers too wait for such occasions to make use of it. When a passenger enters into a hotel of a city, he is going to open his wallet for food, fuel, souvenirs and entertainment in the tourist’s spot. It automatically boosts up the economy level and is benefited by many.

Availability of these travel incentives is entrusted to the authorized brokers and agencies. Stepping out to purchase a travel coupon will open a large door for the market, where there are numerous agents involved in these type of work. But not all of them are legalized and authorized. Travel through the authorized dealers can make your vacation or visit perfect and enjoyable, then with the unofficial one. Travel incentives without sufficient comforts can make the purpose of becoming disaster, for which you need not afford the cost.

Chapter15: FOLLOW UP OFFER WITH A PHONE CALL

Is there a way to stay on top of follow up and avoid losing valuable sales? Yes, there is. A call center is invaluable in helping with follow-up. How does it work?

Follow-up is the most important part of being able to close a sale with a prospect. The best time of all to do effective follow up is immediately after that first contact when the candidate is still interested in whatever it was that got their attention. If you are not there to make that contact, you risk losing their interest. But, how can you be available at all times and still have a life? You do this by hiring a company to be there when you aren’t.

These seven times should be equally spaced over time. It is important to present the idea in a variety of forms as well. It is important, however, to be consistent with those presentations. Again, the call center can do your job.

What the most difficult part of logical follow-up probably remembers to do it. Consistency is vital to effectiveness. Call centers can remind you on a regular basis, or they can do the follow up for you. Either way, they ensure consistency.

They are vital to getting good service. What are these? Probably the most important are being available for immediate follow up when your prospect visits your website. It doesn’t make sense to develop that awesome site, then not be available to follow up and maybe losing them as a result.

Seamless operation, making it seem as if your company is the one making contact, is also essential. There should be the appearance of having an entire staff to assist you. With a good center, you have that.

Distribution of your sales materials in the manner you specify is also paramount. You have to know that they will give the prospects the materials as you planned. The importance of having a particular order and documents you provide in the hands of your prospects cannot be stressed enough.

Do you enjoy sifting through opportunities to determine which are likely to buy, and are qualified to buy? You probably do not. It is so much nicer just to call on those prospects who you know are qualified to buy your product, and are ready to buy. Again, the call center can help you.

Wouldn’t it be nice if all your prospects looked at you as an expert with solutions for which they are searching? That would make closing the sale so much more likely, and easy. The call center can set you up as that expert with answers.

A good call center should do all the above and more. You should be assured that all the above conditions and more would be met. They should have a program where you get an immediate response system tied to your website that contacts the prospect immediately. They should also work as your employee to set up appointments and to portray you as the expert with ready answers. They should remind you of future follow-up or do the follow up for you if you opt for that.

Choose a company that gives you all the options above. Poor follow up is worse than no follow up. Make sure the company you consider can deliver what you need.

Chapter16: REMOVE ADVERTISEMENT THAT doesn’t WORK

The mere fact that you decided to open a business should put you on the look out for every possible area where your advertisement line would be at its best. At first, an ad on the internet might sound overly fascinating for you. However, a lot of business owners have used this kind of method as a substitute for television advertisements, or even newspaper advertisements and they have done well in their line of business. After availing of the service, they found out that many customers are calling and ordering their products. This type of advertising could be very beneficial for you too. The best part about online advertisement is that it is suitable for any kind or type of business. It does not cater to only one line of business. Even if the kind of business that you are engaged in is service oriented, you can still use the Internet to attract more clients.

Are you not wondering how come new establishments make it to the top despite the fact that business competition is so rampant? It is because they used the internet as a tool to achieve their dream. You should do the math first. The equation is very simple. Viewing plus customers equal sales. The more people are viewing the web, the more customers you might be attracting. Let’s just call these web surfers potential clients, and you very well know that the number of internet user increase by the minute, not just by the hour. When these people are informed about the existence of your products, and if they see the importance of what you are offering then they will surely grab their phone and start dialing your number. Now, it is up to you to close the sale. Wouldn’t that be a lot of help to you? You do not have to hire commercial models or even celebrities to endorse your products. All you need is the kind of company which caters to an online advertisement and which will do everything from the creation of the SEO or search engine optimization to the creation of a colorful website just for you.

Some people can help you attain your dream if you just allow them to do their job. You must consider the fact that you might not be a very techy person or the fact that you are not adept as to SEOs and the like. Some people are highly technical, and you can be assured that they can do the job. They will help you earn more dollars than what you are making right now. It Is your chance to change your business for the better by using new ads remember to remove the less important and posting the new ads for people to review. If you are still into the traditional way of advertising, then you better think ten times or more. Society has changed, and so is your way of life. The computers and the World Wide Web are there to make life worth living for you. You do not have to stick to customary ways especially now that the cost of living is becoming very hard. You should be thinking of ways to earn a profit.

Chapter17: WORK YOUR CUSTOMERS LIST

If you want to become a part of the internet business fraternity, then it is paramount to understand certain technical terms. You need to learn a lot of activities which can help you attract traffic to your website.

The Process of List Building

You need to make your website popular to the visitors so that it gets a good ranking in the search engine. Among the various things you need to understand list building is an important thing. You need to learn how to build a list for your website.

What is list building is a common question that the beginners ask when they create their first business website. When you create a site, you will want visitors to enter into the website and check what you have to offer to them.

When they accept what you have to offer, they need to leave their email address on your site. The things that you offer can either be a free report or an e-course, an e-book or even a newsletter.  Put more effort to increase the number of customers in your list.

Information Sells, Be Persuasive

To attract more visitors, you need to provide the right kind of information that the visitors might search for on your website.

You need to find a forum where people discuss things related to your niche. But you need to make sure that you do not start promoting your product or service directly on the forum.

It might irritate the visitors, and they might turn away from you. You need to introduce your product or service carefully. You can make your offer once you feel that the person is convinced with your answers.

Make sure you include them in your list. Building a list has become easy these days with the help of the social media websites. You can create friends in the social media sites and include them in your mailing list. There are many more answers to how to build a list.

You can attract more visitors by giving them something extra and some benefits. More you give them benefits the more are their chances of buying products from your website. To understand how to build a list, you also need to know that building trust is essential.

Trust Building Is the Key

Unless a buyer trusts you, he or she will never buy a product or service from you. You should create a good relationship with your previous customers so that they suggest your website to others. You should keep emailing them your newsletters or offers so that they feel special and return to your site every time they need something.

It is one of the best ways for building a list through referrals. To earn the trust, you must promise to keep the personal information of your customers private. These are some of the top steps on how to build a list.

Chapter18: USE CUSTOM FORMS TO COLLECT NAMES AND WEBSITES VISITORS

You may be wondering why permission list building is so important. After all, there are many different ways that you could work on creating your email lists. You can purchase lists; you can collect addresses from around the web, and one can do either of those much more quickly than you could build a large permission-based list. So why is permission list building so important?

Permission list building is the collection of email addresses and related information such as name and company name to add people to your email list. The key is that people willingly give up this information because they want to be on your list and they want to hear from you. They directly offer their permission by giving this information up to you on their own.

The truth is that a permission based list is the only way to derive success from any email campaign. Other methods of generating email addresses on your list are either illicit, illegal or both. You can run afoul of the CAN-SPAM act and can end up in serious trouble, managing an ineffective campaign that doesn’t produce any results.

Further, permission based list is going to be filled with people who want to hear from you. It means you’ll be reaching a group of individuals who are much more likely to first of all open your messages and secondly take what you have to say seriously. You’ll have a much better time converting these people into paying customers or clients or having them take whatever other action that you’re looking.

A list of names and addresses collecting randomly from around the web or purchased from a supplier is just going to be very low quality. If people don’t know who you are, if they aren’t expecting to hear from you and if they don’t care what you have to say, then all of your mail messages will only be falling on deaf ears, no matter how many you have on your list.

You shouldn’t even try to sneak in a handful or two of email addresses that you collected or harvested from another website or another email list. It is because when people start hitting their SPAM button on you, or when your mail gets instantly sent to the trash box of your list members, the quality of your entire campaign suffers. In the eyes of the Internet Service Providers or ISPs, you begin to show telltale signs of being a spammer. Your deliverability rate will go down across the board, even for people that want to receive your emails, and your campaigns will suffer greatly as a result.

Clearly, permission list building is the way to go.  Have a signup form on your website, put a signup sheet in your store,meet people at conferences and trade shows and more.

Chapter19: KEEP IN TOUCH WITH YOUR CUSTOMERS 24/7

Mass Mailing, as the name suggests, implies sending bulk emails to the existing and prospective customers of the business enterprise. In the present age of Internet, it is considered as an excellent means to make good relations with the firm clients by informing them of your plan and the products and services you deal in and also the recent updates. The companies view it as an effective method to boost the sales without making much effort.

The present corporate scenario makes it necessary for the business entities to keep in pace with the competitors and in fact think of new ways to surpass them. There are a number of steps adopted by the business owners to promote their products or services and allow their customers to do their comparison with the ones offered by the rivals. The global economy has hit the highest point, and there are many companies severely competing with one another in the effort to cover the entire market. Email marketing is an innovative way of advertising your goods or services. This is helpful in perking up your reliability or let your customers know about various offers, discounts and only to stay in touch with them. As the social media advertising is gaining prominence day by day, mass mailing has become a necessity.

Email is one of the vital features of the Internet that is widely used. Bulk mailing or the simple dispatching of the customized emails to small or large groups of people at just the touch of hand is the biggest benefit offered by the website designing development company, apart from the other services provided by it. There are several reasons by which the bulk mailing solutions are useful for the companies.

First benefit of mass mailing is its cost-effective nature for targeting the market. Location is no bar when you are using this tool. Moreover, it makes it possible for you to include any amount of information you wish to send to your customers through emails. It can have information about your company as well as the advertising schemes you want to tell to your potential clients. What’s more, an attractive feature of adding hyperlinks for the recipients to click on it and opening the website enhances the experience for them. With this regard, sending bulk mail is a far better option in comparison to sending the flyers. So make use of this prompt marketing means and generate more sales for your business.

Chapter20: MAINTAIN ACCURATE CONTACTS OF YOUR CLIENTS AND PROSPECTS

Nothing can happen in our life without the help of others. It is only through other people that our goals can come true. Even the loneliest of endeavors requires the assistance of someone else.

Business is done through people: customers, suppliers, bankers, reporters, neighbors and more come together to help us succeed.

I think this is undisputed and yet many; many business people operate in isolation. Often it is a result of shyness or just mere busyness.

I have traveled first class, stayed in the best hotels, sat at the front of the plane and have eaten great food. But what I remember and what is most important, over time, is the people that I have met.

Friendships, both personal and business, cannot be taken for granted. The great news is that web-based programs can help us quickly stay in touch with dozens and dozens of people. Whether we use facebook.com for friends or linkedin.com for business contacts or the new google+, there are tools available to help us keep in touch, build, and more importantly, maintain our relationships.

How do we turn a handshake into a valuable relationship?

How do we turn a business card into gold?

We need to cultivate and nourish relationships and prove to the other person that we are not simply a ‘good time Charlie’ hanging around for our benefit.

Go over all of your contacts and manage them with an online system. Then, regularly review them to determine if you can help anyone.

A quick email with some helpful information builds friendships. With luck and effort, your network will be there when you need it. In fact, the people who work hardest at their networks, in a sincere and heartfelt way, rarely need to call on their networks.

Friendships, both personal and business, cannot be taken for granted. The great news is that web-based programs can help us quickly stay in touch with dozens and dozens of people. Whether we use facebook.com for friends or linkedin.com for business contacts or the new google+, there are tools available to help us keep in touch, build, and more importantly, maintain our relationships.

Their networks are there for them. Always following them and providing support. The best systems can make our lives smooth that we could never imagine.

Chapter21: AUTOMATE PRODUCT SALES AND PURCHASES

 

It is widely acknowledged fact that e-commerce solutions help businesses stay ahead of their competition. Companies always seek the best possible e-commerce solutions for their online stores. The e-commerce business solutions assist in appealing customer’s demand for both quality and affordability. No matter what the size of the company, it is essential to utilize the best possible e-commerce technologies to not only beat the competition but also become a paradigm in providing the best possible services to the customers.

Through e-commerce solutions, businesses can automate online sales, maintain product inventory, track orders, process customer payments and much more. The e-commerce solutions further help companies to create and sustain a personal bond with the customers.

Latest innovative e-commerce apps and technologies are available that allow companies to bolster their online presence. These tools allow businesses to market their products and services to potentially millions of customers all over the globe. The e-commerce solutions allow businesses to survive the intense cutthroat competition through a number of essential features that allows them to increase their sales and thrive in the business arena.

Unlimited Product Inventories: E-commerce business solutions allow owners of online stores to maintain and sell an unlimited amount of products. Whether the online store deals with one hundred items or one million items, e-commerce business solutions make it possible for firms to sell potentially unlimited amount of products to the customers.

Online Coupons: Another benefit of e-commerce solutions is that they allow trouble free management and processing of promotions and coupon codes. Tickets can be created for flat rate shipping, free shipping, bulk discounts along with the specified time they are valid for the customers.

Automated Sales Processing and Confirmation: This is a very helpful feature of e-commerce business solutions. Once a customer purchases goods from the online store, a confirmation email is automatically sent to the customers. Further, the owners of the online stores are regularly updated about daily sales, refunds, complaints and other vital information regarding the product.

Payment and Shipping Options. E-commerce business solutions facilitate in payments and shipping of products to the customers. Customers can be offered a range of choices that meets their preferences. The shipping and payment features are fully automated and integrated with the online store and requires minimum intervention and involvement.

Once customers make a purchase, their preferences are noted which transfers to the appropriate shipping and payment gateway. The companies account is then credited and inventory updated with the latest information.

Businesses should hire a reliable e-commerce solutions company to gain maximum benefit from their online store. The professional experts at Dallas Web Design Company will provide quality e-commerce business solutions with innovative and latest technologies and tools.

Chapter22: USE EMAIL AUTORESPONDER SERVICE FOR INQUIRIES, REGISTRATIONS, AND PURCHASES

An auto-responder is a tool that should not be overlooked in your Internet marketing efforts. While many individuals use an auto-responder, or at least have an account in their possession, they are often a tool that is thought of as being too much trouble for the effort. If you have experienced less than ideal results from your efforts with your auto-responder, perhaps you’re going about it the wrong way. There is a reason why individuals say that the money is in the list. Having an auto-responder set up and collecting e-mail addresses means money in the bank if you go about it the right way.

The first thing that you need to do is to choose the proper auto-responder company. There certainly are a lot of options that are available out there but some of them contain some hidden pitfalls. For example, if you’re just starting out with a business and want to try out a free auto-responder company, you may be sorry when it comes time to move to a more robust system. The reason that this is the case is that your subscribers will need to re-opt in to the new system. Unfortunately, many of them will not take the time to do so and you will lose a large portion of your subscriber base, and your efforts.

You also need to make sure that you are contacting these individuals in the right way. Be careful not to send out a sales letter too early in the series. Although there is nothing wrong with mentioning your product, even from the first auto-responder, you should be working more on building a relationship with them. You can do so with an introductory letter and by providing them with solid information, for free, with every e-mail that you send. Once they get used to getting e-mails from you, they will be very forgiving and often willing to purchase once you send out a sales letter.

The most important part of getting a lot out of your auto-responder series is testing. This is the case with all areas of marketing, if you aren’t testing then you aren’t improving. A reputable auto-responder company will give you the ability to split test messages. As long as you track the results, you can continue to split test until you can improve your results many times over.

Chapter23: DELIVER INFORMATIVE EMAILS AND PROMOTIONAL MESSAGES TO YOUR MAILING LIST

Any time you utilize promo gadgets, you are sending a message to all who view that gear. Many advertising products continue to communicate your message for months, years, or even decades after they are passed out to guests at events or sales. It is one reason why the creation of that imprint message is so important. Whatever message is created will continue working as long as the advertising reward merchandise is functional and seen.

Crafting your imprint message is one of the most important parts of a promo product. As soon as the pieces are chosen, you have an idea of how much space is available for messages. On a small device like promo pens, you may be able to imprint one to three lines of text and use colors. On a larger sound like a hat or tee shirt, there will be a significant amount of space to be employed for the imprint. It is easier to use an organization logo design or symbol when space is bigger. Some merchandises can be covered with a print or photo image, along with the lines of a mug.

When creating your imprint design, consider how that design will hold up to the test of time. Does it include a date in time that will pinpoint an event? Does it provide basic information of a continuing nature, like simple name, address, phone number? Is time relevant or not? Some game memorabilia becomes more valuable over time to collectors.

An unwritten message that goes along with any marketing product is that an organization cared enough to contribute keepsake gear to a community event, or that they wanted people to remember their name. The experience that goes along with the surprise giving should be a positive one, so the keepsake is a positive reminder. Logo devices are everywhere, and sometimes the experience of a moment is attached to that treat. Many solutions will be passed along to others, people who did not attend a particular sale or event. The message on a promotional reward product will most likely be seen by many others in the future, long after an event.

Use marketing products liberally. They are an excellent way to build goodwill and to advertise a corporation. Cost is minimal given the results that can be had from using promo products to send a message. Order larger quantities to take advantage of available discounts

Chapter24: TEST AND TRACK YOUR WEBSITE LINKS

When you are developing or designing a website you have to imagine to some degree how it will use and what will attract the right kind of visitors to this site.

There are various ways of gathering information on people who visit your site. You can ask for personal information if the user wants to register but there is no guarantee that the information will be correct and not every visitor will register if they are not required to. The best way to get a definitive and accurate set of data is through visitor tracking. Each visitor to your site, however, has a web log that can provide very precise and relatively accurate information on everyone that lands on any page of a site.

Web tracking is noninvasive since there is no personal information available through the internet log. Attach a javascript to each page to each page that you want to track, and when a visitor opens a page, it is used to collect the information from their browser. Most users’ internet preferences will allow this and also allow a cookie to be stored so that they have a unique tracking history. Statistical analysis can then be, or responses can be in certain actions.

The kinds of information that are usually available from a web log are:

* Geographic location or domain

* How did they access the site; from which directory or site they linked through

* Date, time and duration of visit and how often unique visitors returned

* Which page they landed on first and how they navigated from there

* Keywords used in directory searches and site searches

* The user’s browser and operating system

* Which visitor made a purchase?

* At what point did those who initiated a purchase give up before completing the sales.

Other information is available such as the presence of click robots or HTTP errors, and the data gather can be interpreted using web log analysis software. It will generate either a tabled list or descriptive information for the following:

* Understanding where your visitors are from and what markets you can accommodate more efficiently

* Establishing peak visiting hours and capacity levels

* Seeing which content and features receive the most attention and what to ignore.

This kind of information can also be critical in making improvements that will make a site easier to use more relevant and will drive traffic to and through the most relevant pages. It will show you clearly:

* What keywords are most effective?

* Where improvements can be made to the functionality and user-friendly-ness of the site to increase sales

* Which marketing campaigns and directories deliver the best results?

Apart from discovering which links are the most valuable to your business the nature of the sights which feed into yours can also give you a lot of other information on your visitors such as their interests and you can even abstract a certain amount of personal information from the other sights that they visit.

Visitor and sales tracking has become and integral part of CRM (customer relations management and helps to determine ROI (return on investment).  Although there is no way to link the statistics to information gathered on user forums you can get an idea of how and when they use or whether they underutilize. Indirectly it can also be used to develop social media marketing.

Affiliate sales tracking software has a slightly different objective and creates more of a two-way relationship between members and traders. A different kind of software is required, but there are some similarities to ordinary sales tracking. The main difference is that you are not tracking visitors but analyzing the performance of other sights. There are also more functional tools that can be used such as automatically generated e-mails, sales reports, and commissions.

As the web is a constantly evolving environment, they ensure that no site will be created perfectly or in a way that will not need be a change over time. Without viable information on how your current model is operating, you have a microscopic idea of where you can make improvements.

Chapter25: USE QUESTIONNAIRES TO DISCOVER CUSTOMER NEEDS

Published surveys are nothing but the substantial copy of concrete type inquiries whose answers have to be filled in by the respondent by filling in the bubble or ticking the option they notice most suitable. The proficiency is most precise as it is incisively capable of recognizing a mark from erasure. Aside from being user-friendly, it is also the fastest and the most efficient information collection technology.

They are immensely utilized in market research to gather up information about those looks of business venture that are crucial in nature. The answer obtained through questionnaires is very remarkable for the success of the business organization as the data collected is very particular. Of course, surveys gather and offer such data that cannot be availed from some other references like, books, newspapers and Internet resources. The information obtained from the questionnaire is extraordinary, new, concise and to the point.

Business inquiries are paramount instruments as they are the example of the judgments of the clients about the existing and projected products or services which can be analyzed to estimate the likely performance of a product/service pre-emptively.

The questionnaires are very productive in approximating the succeeding points:

The information in the surveys should be randomized.

The interviews should not try to pressure out replies from the participants but should rather look for raw responses from them

Duration of a questionnaire should not be more than ten questions so that member’s interest and enthusiasm ends till the very last question.

The venue of conveying a questionnaire should decently opt. For example, the review for a laundry powder should be conducted in a private society and not in a football playground.

 

Chapter26: USE JOINT VENTURE MARKETING

Have you been optimizing your website for the search engines and running Pay Per Click campaigns to generate more conversions? These two methods work very well together, but you would like to use all the possibilities available on the internet today, wouldn’t you?

That means the customer gets something of value, you get a profit, and the partner who markets your product to their list makes money. The trick is being able to find the people with the big customer lists and then to get them to agree to promote your product.

Once you made it, you can start building your client base and generate profit at the same time. The following tips will make a process of finding a joint venture partner easier for you.

First, you have to make the offer entirely, brain dead simple for your business partner.  If the steps are difficult, overly complicated or unreasonable, you need to go back to the drawing board. The secret is to make it convenient for them to say yes.

The next thing is building a relationship with people who can help you. You might have been collaborating with them already on another project, or you found them through some service, for example, Charlies Directory of Ezines. Would be great if you have worked for the person before, as a website developer, writer or SEO specialist. It would show that your partner can rely on you and trust you.

 

The third thing you need to know about joint ventures is to use the possibility of creating your client list. When your partner’s customers start to purchase from you, collect their contact information and in this way build you own list. As time goes by, you will be approached by other people asking to make a partnership with them.

The other thing to do is get testimonials from people you have partnered with and put them on your website.It will ensure that your personal brand will speak for itself when you seek to build new relationships.

 

 

Chapter27: HIRE BUSINESS ADVISER/COACH

Managing financial aspect of any business is one of the most important aspects of any business. If they are handled in managed and appropriately adequate way and deploy in relevant areas, then business is going to prosper for sure. Also, if the firm is operated by amateurs, then there are chances that company’s finances will suffer. Get to know the most experienced professional financial adviser Manchester who can help you by offering valuable financial advice.

Financial advisers Bristol assist you in planning your finances in better and managed way. They may business income expenditure plan in a way that operating expenses fall under control, capital investment are programmed in a well-planned way, and working capital is adequately met. High credentials reflect company’s goodwill in the market, ensure high net worth, company’s transparent operation and instill trust in your stakeholders and investors. They help you in achieving long-term financial goals. Financial adviser Manchester helps small business entrepreneurs in educating them about the financial dealings etc.

Hiring independent financial advisor as a mentor offers you sound investment strategy and therefore has the capability to develop a business plan layout depending on your financial status. They will assist you in providing a real investment strategy. Therefore, you need not worry about the investments, how and what kind of investments you need to make. Financial advisers Bristol helps in streamlining your business investment. Therefore, disciplined investment activities prevail. Such experienced financial advisors help entrepreneurs in preventing them from putting their money into risky investment.

*    Checking Advisor’s Credentials:

Before, finalizing your legal counsel, you must enquire about the advisor’s professional designation and his registration with various regulatory bodies. These credentials will help you in determining the authenticity of your financial adviser, and you can easily have an idea how qualified is your adviser is.It will also assist you in knowing whether quality service will be provided by him or not.

*    Checking Experience:

Along with cross verifying the credentials and professional knowledge of your financial adviser you must also test the number of years spent in this legal profession. Ideally, choose the advisor who has several years of experience and has good clientage. You must also find out the record of his accomplishments and his proven track record.

*    Checking Price:

Do not hesitate in asking the charges of your advisor. Financial advisers Bristol offer you with quality yet cost-effective services related to financial management. Financial advisers have fixed fee still do not lose the chances of negotiating. Try to gauge your financial adviser’s credibility and find out the fake or the genuine person.

It is therefore suggested to meet the advisor before making the proceeding with any deal. You must be completely comfortable while talking to your advisor and sharing with them your highly sensitive information. Meet them with all positive vibes and try to make yourself accustomed with your financial advisor.

Chapter28: BETTER RESEARCH AND DEVELOPMENT

Business ownership is a dream for many that are often filled with an enormous amount of pride and anxiety all at the same time.  As this is often the case, there truly is a compelling and growing appeal of being able to conduct effective market research for your business.

In the overall appeal, market research is something that provides an incredible level of awareness as to what it is currently trending and going on in any given type of market at any given time. Without this knowledge, one is essentially starting a business blind and not able to gauge with accuracy any forecasting or business model that is needed to make more informed decisions. With this being a standard issue, there should be extensive market research in the overall product market in the process.

One of the most principal and initial places to begin is by reading magazines that are related to the specific market one wishes to enter. It is very easy to do and a very inexpensive method of performing basic research. Quite often, they provide a very healthy and reliable level of market analysis and research into what is current going on in any given marketplace.

Also, another form of incredible market research is being able to see what is very common and widespread within any market regarding products that are selling rapidly in any given market. It provides a sounding board of what is currently scorching in any given market and makes it very easy to make a determination over what to sell. Thus, this very natural step is something that should be followed at all times.

Within any market research process, there should also be an examination of the affiliate networks associated with any product. It allows for a much easier process of seeing who is entering the marketplace to ensure there is a sound knowledge of what is currently going on in the market. Thus, keep this in mind as well to ensure a sound marketing strategy and product offering.

Consider having explicit conversations with consumers in the market that may be interested in the product or service to review. In fact, this is often as simple as talking with friends and family about what they prefer to make a more informed and solidified decision. Building a network of who to speak to from that point is often very easy to do based on referrals from them overall.It allows any potential business to see what current works and what does not.It is an incredible source of overall benchmark knowledge in the process.

Finally, once market research is complete, make adjustments accordingly once entering into the niche market. It allows for an overall incredible aspect of being able to provide sound knowledge and market-based education. It Is something worth looking into overall.

Chapter29: ATTEND EVENTS WITH OTHER SMALL BUSINESSES

Many companies have so much potential but fall short on certain areas that hold them back from immense success. Although you may not realize it now, with the most minimal of changes to the ways in which you run your trade, your profits could begin to soar. A wide variety of networking events that are held for many different types of industries. Most of these enable you to pay an entrance fee and then network with others in a comfortable environment. However, if time is of the essence, you could attend a speed networking event, which will push you to make more contacts than you normally might have.

It is where trading experts pay a single entrance fee and then is allowed to enter a more social environment that allows them to network with others in the industry, creating a vital list of valuable contacts.

There are also many sessions that have guest speakers who can advise you on specific business issues. One of these is how to create a compelling business pitch. It can be an important aspect that is overlooked by many companies, and it is important to learn certain strategies when it comes to creating and presenting sales pitches.

Freelancers and entrepreneurs also have own business fairs available to them. It is sometimes hard to meet industry leaders when you are working on your own, but with these fairs, you will be introduced to some that could be very influential when it comes to your business success.

 

Chapter30: QUALIFY FOR LOW COST INSURANCE

Being able to find low cost auto insurance depends on many factors, however, it is easy to search for insurance companies to start the process of getting immediate quotes so you can compare coverage and price. The fastest way to get the information you need is by searching the internet. There are hundreds of insurance companies out there. Here are a few tips on how to shop around and ways you can help yourself save on insurance.

When you begin looking at insurance companies for low cost auto insurance you will find they generally operate off of the same rules. They are not all exactly the same, but there are similarities. For an example, to qualify for low cost auto insurance, insurance carriers look at a combination of things. So depending on where you fall may determine your rate.

Age is a factor. If you are a young driver, usually under the age of 25, you may need to extend your search for low cost auto insurance. If you are a male or female over the age of 25, you have a great chance of securing low cost auto insurance.

On insurance forms you are required to put the mileage or at least how many miles do you travel to and from work. If the mileage is lower and your travel distance isn’t significant, you may be able to get affordable rates.

Another thing insurance companies look at is the type of vehicle you are insuring. As a rule of thumb, cars with the standard safety features, and more are attractive to earn lower rates. On the other hand if you have a luxury car or a sporty or sports utility vehicle, it may be a little more as these cars cost more to fix and replace in the event of an accident.

One of the biggest factors that can help you easily get favorable low cost insurance is your driving history. If you have never been in an accident, have been a driver for a period of time, and don’t have any moving traffic violations, you are most likely in luck.

Look for websites that offer portals for you to manage your own policies. These companies tend to have lower expenses as the customers primarily do most of the work themselves that would normally be handled in the office.

Many people are using online tools to purchase their policies, pay the premiums, make changes of adding drivers, changing their addresses, and many other things. This is another way to identify a company that is offering low cost auto insurance.

Chapter31: ASSOCIATE YOUR NAME WITH THE CHAMBER OF COMMERCE

 

 

Here are a few benefits of joining up with your chamber of commerce and some of the ways that you can use it to help grow your business.

Attend Events with Other Small Businesses

First of all, if you get involved with your local chamber of commerce, you’ll have the opportunity to attend events with a variety of other business owners. In fact, you’ll even be able to set up your booth to promote your business, and it will allow you to exchange business cards with other business people and visitors as well. It is a beautiful way that you can work on growing your business.

 

Qualify for Low-Cost Insurance

It can be imperative and helpful if you are running a small business since often the costs of insurance can be overwhelming.

 

Meet Great Sources

 

As you begin to get more and more involved with the chamber of commerce in your area, you’ll meet more and more great sources. These sources can be used for products that you need, you can also act as a source for others, and you’ll find many sources to help you to improve your business. You may even be able to find retailers that will want to carry products that your company offers as well.

 

Associate Your Name with the Chamber of Commerce

 

Last, of all, you’ll find that you’ll benefit from the ability to associate your name with the chamber of commerce. When people realize that you’re involved, they’ll be more likely to work with you. Also, there are various causes that chambers of commerce tend to support, and you’ll be able to have your business associated with these causes, including economic improvement in your area.

So, as you can see, there are many benefits to getting more involved with the chamber of commerce in your area. You’ll be able to find great opportunities to grow your business and increase your profits.

Chapter32: CONDUCT MARKET RESEARCH

Every business today needs market research. Large companies have dedicated research divisions that are closely aligned to other departments. Their budget often runs into millions. Research gives companies the much-needed edge in a highly competitive environment. It helps them to improve products, while streamlining their services.

This is also one of the weakest components of smaller businesses. They lack the resources to run a full-fledged research department. The lack of research means their products and services also lack that competitive edge. Consultation firms specialising in market research services are the best alternative in this case.

The biggest hurdle for small businesses when it comes to hiring market research firms is their reluctance in investing in research. Many of them consider the returns too insubstantial for the investment it needs. Others associate it with big businesses and its ambitious drive.

But, this is rather short-sighted. As small businesses acquire the infrastructure for a quick growth, while dealing with an increasingly complex market, the need for market research has become more important than ever before. In reality the benefits of market research actually far outweigh the costs. Let us look at some of these:

Assessing the feasibility: The most common reason for small businesses’ failure is an expansion that happens too soon or a product that is rejected by the market. Interestingly most of thee failures can be avoided with timely research. Market research companies use focus groups to test ideas or products before these are launched.
Similarly, when entering a new market, a research firm will check the feasibility of your product, study similar products, saturation levels, competition and the possible market share.

Understanding a new market: Cross-border expansion is now not just the domain of multi-national companies. Many small businesses are also opening shop in more than one country. For instance, a number of smaller businesses are now venturing into the expandingIndian market. However, for these foreign companies, it is hard to understand the complexities of the local market.
Market research services help these foreign companies to navigate the local markets, understand the psyche of their typical buyer — their motivations, desires and aspirations. This helps in honing communication skills, product development and more. Research firms can also show a new entrant about the nitty-gritty of a new market, such as production and distribution channels, emerging markets etc.

Finding new buyers: The secret of any business expansion lies in acquiring new buyers. Often we focus on fine-tuning present strategies, trying to reach more people in the given demographic. But, market research can take us out of this little box of possibilities. When we undertake market research we do not just look at the given demographic. We also look at people who are buying products that are similar to yours.
For instance, research for a refrigeration company found the need for specialised freezers in the food retail field. The company, which till then was focusing on the domestic market, now found a virgin market with millions of potential customers.

Creating the right strategy: Any business, small or big needs a comprehensive strategy. This means collecting valuable data and information — statistics, facts and figures. What is the market share you are looking at? What are the average sales at this time and what are your projections? What are your competitor’s figures? This is covered by quantitative part of market research.
But this is not all you need. You also need the whys, the reason behind the figures. This is covered by qualitative market research services. Understanding the motivation and behaviour of your market is essential when formulating your strategy.

Product innovation: The essential part of retaining a competitive edge is product innovation. Unfortunately, this is an area that smaller businesses often ignore. Business owners see this as too expensive, fearing heavy expenditure with uncertain returns.
Market research services focus on market reaction to your product. Sometimes all you need is a little tweak. For instance, market research for a kids’ bicycle firm showed that children often take water bottles while cycling. By adding a simple bottle holder, the firm now offered an exclusive product.

In short, market research gives us a better understanding of our market, reduces risks, help in creating the right strategy and developing our products.

Chapter33: DIVISION OF LABOUR

An effective labor management system can bring a significant impact on your business productivity and sales. The primary purpose of introducing such management system in your company is to increase the working efficiency of the employees by making them more discipline regarding the time, work, and their responsibilities. Automated labor management systems have the power to save a lot of time and money which can be utilized in performing other activities to achieve the company’s goals.

Just buying any system for managing your employees’ data is not enough.  To track each data of the employees with 100% accuracy and perfection, you need to consider several things when choosing the effective one for your company or organization.

Payroll Integration

The payroll system is one of the most important aspects of system. Entering timecard information of the employees into the payroll system, it takes around 3 minutes for each timecard entry. It can be increased if you have to calculate vacations, sick leaves and other holidays. Performing such task manually can lead to several errors. So, you need to have in-depth knowledge of the system you are going to select. It is imperative to learn how it manages payroll integration to reduce or eliminate the errors.

Automated Payroll Policy

Several types of calculations such as pay type, time of vacations, overtime margins, the number of years an employee has been with the company, his/her designation, and several others, takes too long to prepare the complete payroll process. The automated payment policy in this helps you to handle all these aspects with great ease and effectiveness.

Reporting

Maintaining and managing the reports of the employee’s data is too much time consuming and sometimes make you difficult to handle them. This system provides you a facility to create the reports in no time as well as also make you able to send these reports via email to anyone at any time based on the scheduled time. It will be beneficial when supervisors and administrators get the emails before they come to their work. These reports are created in easy to understand and simple way. You must keep in mind what kind of stories you need as well as what kind of data need to be analyzed and tracked for creating these reports while choosing the right labor management system.

Just compare the features provided by different companies who offer labor management system at the competitive prices.

Chapter34: HAVE A COMPELLING CLEAR VISION

Creating a Vision for your internet business – and life – is probably one of the most important things you can do for your success, as well as your growth personally. Doing this will help you stay focused and motivated. When you come upon the inevitable trials in life, this will greatly help you. When you hit one of these times, it’s critical that you can stay focused on your goals, and maintain a positive, optimistic attitude.

It’s essential to have a really sharp picture of what your successful lifestyle and your home based business will look. The more clear you can make it, and the more emotion you can put into it, the more power it will have in your life to come into existence! Visualize yourself living this lifestyle – what does it look like, and what does it feel? What sorts of things do you do?

What about your internet business?What does success look and feels?What does that feel? Put yourself into that successful life and see how great it feels.It’s critical if you want to begin realizing your dream and keep those positive feelings throughout the day! What kind of person do you want to be? The more you can see yourself as that person, the closer you will become to being that person.

Take down your answers for later. Create something that you can read over and refer. Some people enjoy creating a Vision board or book. Begin this by collecting pictures of things you want, places you would like to visit, charities one would like to give to, where one would like to live – whatever it is that you see for yourself and your business. The key is to find what lights your passion, what you can feel emotional.

It’s not that difficult to develop a business and life vision; you just need to put some focus and effort into it. Make it detailed. We’ve divided it up into four sections to help you think about it. We’ll cover the first two right now. It will be a good start, especially if you haven’t ever taken the time to think about these things. Doing this is a blast, so take the time to do it!

Internet Business Vision Revealed.

  1. Outward Vision

What other ways can you benefit others through your business?

How is your life going to improve with your business?

 

  1. Lifestyle Vision

What sort of lifestyle do you want?

Name an amount of cash that you’d like to generate through your business?

How many vacations would you like to take and to where?

Are there specific things you’ve always dreamed of having? A boat, a sports car?

Consider your house? Would you like to improve it, buy another one, or maybe have a vacation home?

This part of your vision is for you to dream really. Many times people haven’t allowed themselves to dream and believe that they could attain their goals and get the things in life that they want. Dreams are an important part of your life and an important part of your Vision.

You may have heard about a “dream board” where you take pictures of all the things you want and put them on a big board. Well, that is a great idea and fun! We suggest you do it.One thing that people do is create dream books. They look kind of like an old-fashioned photo album.Think about the things that excite and move you.

The more joy, fun, and creativity you can infuse into your life, the more positive experience you will attract. Just wait and see.

Chapter35: EMPLOY MANY MARKETING METHODS

Inexpensive marketing methods can help your business significantly if you are on a tight budget, and it can help with more than just your bank balance. Low-cost Internet marketing can also be just as effective as more expensive marketing campaigns.

By using some of these suggestions below you can make your business highly successful and have enough cash leftover for unforeseen expenditure.

 

You can start by getting affiliations with other sites. There are online networks out there that work to link together various websites with similar characteristics or interests, and if you become a member of a network that is related to the goods or products that you are selling then you can have a very useful affiliation.

The company that you are affiliating yourself with will pay for your ad copy, but you will have to give the company a little of your profits after you sign up, this is a fair proposition.

 

The next step for inexpensive marketing is to improve your rankings on the search engines.This can be achieved by obtaining good quality links to your site. Link building involves sending links to your site from other sites that have similar businesses or products. This will help to distribute the word about your business and will increase your popularity on the search engines.

 

Online newsletters can give your profits a tremendous boost. Newsletters can be written for your potential customers who are on your business mailing list.

By writing newsletters in an easy to understand format, the potential customers who subscribe to your service will know where your company is heading.

 

Another affordable Internet marketing strategy is the use of email marketing. By dispatching emails to people, you will be able to advertise your products or services to a greater number of future clients.

This method of low cost Internet marketing is very easy to do, but it may also be extremely risky.

 

Placing articles on your website is an inexpensive internet marketing plan. By creating items that relate to your services or products and materials that scrutinize all the beautiful details of your company, will be picked up and indexed by the search engines.

All search engines love fresh content, so writing new articles for your website is an excellent way of generating free traffic.

 

Chapter36: FOLLOW AIDA SYSTEM WHEN WRITING WEB CONTENT

An advertising agency or ad agency is a business sector or servicing given to designing, wielding and making publicizing for clients. These companies are main of customers and put up their skills and views to sell customers services or products. Advertising agencies can also manage branding strategies, selling and sales furtherances for its clients.

For an ad agency, it is imperative to realize that they can increase sales events with their exploit.

The procedure is not the like for each emptor, and it is sequential. One of the common characteristics postdated by ad agencies is AIDA. AIDA is an acronym stands for:

 

A – Attending.

 

I – Involvement.

 

D – Desire.

 

A – Activeness.

 

Some other model named DAGMAR has now progressively become widely recognized and comprehensive than AIDA. DAGMAR steps are more defined and easy to apply. Term DAGMAR is an acronym for Delimitating Advertising Ends for Measured Advertising Results. According to DAGMAR, a sale is needed to carry a potential customer through four phases:.

 

  1. Awareness.

 

  1. Comprehension.

 

III. Conviction.

 

  1. Activeness.

 

The AIDA example lands that advertising agency should know how to draw attending of a buyer to get the client interested by exposing its vantages, benefits, and features. Interest is come after by desire. It is advertising agencies duty to create a desire in a purchaser to buy a limited merchandise.

The AIDA exemplary states that ad agency should know how to draw attending of an emptor to get the client interested by exhibiting its advantages, benefits, and features. Desire follows interest.  BIG B’s of advertising world have developed AIDA to generate good advertisement military campaigns.

Suppose you are having a service or ware and your customer knows nothing about the merchandise. As your client is unaware of the product, the first step is to make him aware of your product by posting advertisement viewing your product on respective websites.Com grasping is the 2nd step of DAGMAR. Try to know the replies to these following questions.

  1. A) What is your merchandise?
  2. B) What are merchandises possible characteristics and benefits of product?
  3. C) What will your customer get from your product? And how?

Chapter37: PARTICIPATE

The first step is to have management address each recurring issues once and for all and to address the issue properly and completely. For each and every recurring issue ask: “does this issue really matter? Is this issue really important to my customers? My Staff? My business?” If not ignore it and make sure everyone understands that it is not important.

The next step, if the issue is important, is to look at the specifics of the issue. For example if the issue is stated as “they don’t like the service”, this provides no specific of “who” doesn’t like the service, “what” it is they don’t like about the service and the “method” this statement is actually being conveyed. To ascertain the specifics of the issue you need to drill down into it and find the “who”, “what” and “method” to the finest detail. To be able to address the issue and to be able to resolve it permanently (once and for all), then you need to know as much about it as possible.

Now you have the details of the issue you will be able to work on identifying the root cause of the issue.  The underlying cause may be something like: setting unrealistic expectations, weak or lack of procedure, or even poor process. It is essential you keep working on understanding the root cause of the issue to be able to resolve the issue.

After you have identified the root cause of the issue, you need to communicate this to everyone involved, focusing on the “what” not the “who”. To succeed in resolving recurring issues you need to remove blame from the process. It is much easier to have people focus positively on an issue if they do not feel any fault is being attributed to them. To resolve your issue positively you need to refrain from attributing blame and focus on what the root cause is.

The final part if this tool which is very important, is to involve all of those who are affected by this issue in figuring out a solution to the issue. Not because you are not capable of figuring out a solution yourself but because you want all your staff affected by the issue to buy into the solution through their participation in creating the solution.

So why not try these straightforward steps when faced with a recurring issue that is taking up so much of yours (and others) time and energy. It may mean over 30% of freed up time to put to more productive use.

Chapter38: EDUCATIONAL MARKETING

 

As a matter of course, it is every business’ responsibility to ensure that they sufficiently educate their potential clients as to what the brand represents, what is being sold to the customer and also how to make use best of their products or services. If every business can do this, then there is a good chance that educated customers will be able to develop much better opinions and also develop a greater sense of customer loyalty towards a particular company or brand.

Most people speak about how important education marketing strategies are about colleges, universities, and other educational institutions. However, it is equally important that all businesses are involved in educational marketing as a precursor to any direct sales efforts particularly in the education industry which is likely to become more competitive due to economic problems and customers becoming more selective when it comes to choosing the right educational establishment. If businesses are not involved in education marketing, then there is a greater chance of clients confusing knowledge with the sales process which in turn leads to doubts over the context by which the message is trying to deliver to customers and thus results in customers becoming disillusioned with the brand or product.

The continuous education of both existing and potential customers are excellent ways of getting customers to show greater customer loyalty and trust. As well as this, education marketing gives your sales and marketing departments the ideal opportunity to form more significant relationships with your client base which are pivotal in helping to ensure long-term success.

Chapter39: CREATE FAQ PAGE

FAQ(frequently asked questions) is practically a word all its own as well as being an acronym for that page on a website that you are directed to, to get your questions answered.

Interestingly, many customers read the FAQ page even if they do not necessarily have a specific issue; they read the FAQ just to be sure that one has not missed any information that he/she should know before they order

That means that the FAQ page is a highly important part of your conversion strategy.

Remember the newspaper journalism adage, ‘What, How, When, Why, Where?’ You should pose your question with those concepts in mind. More importantly, they should be answered with those thoughts in mind as well.

Why you should reply a question  with reasons, for example:

‘Why cannot I choose a shipper?’ Your answer is, ‘Our company offers an optimizing shipping service. That means that we have a software program that analyzes your purchase size and weight along with your location and chooses the lowest cost method of delivery within the timeframe you request. If you decide, you may not get the best deal.’

How to answer questions with procedures or steps in a process, for example:

‘How do I return a defective product?’ Your answer is, ‘On the rare occasion that something goes wrong, just repack the product in the original box and return. Upon receipt and inspection, we will send you a new item and refund the return shipping charge.’

 

Organize the FAQs on the page:

Too many FAQ pages just list questions in the order the writer thought of them, that is not particularly helpful to your customer. Think about the categories that your FAQs may fall into such as product, payment, ordering and delivery, assembly, returns and refunds.

Group questions within those categories and allow people to click on a category to view all the answers to that class’s questions separately. Another good strategy to use also is to enable customers to click on a grouping called ‘Five Most Frequently Asked Questions’ or ‘Questions from Parents’ or whatever makes the most sense for your group of products.

Link the answers back to pages within the site:

This technique is especially useful if your site contains detailed information elsewhere. Respond to the question briefly and link it to the page where all of the information is included.

You can use this technique in reverse as well. While your customer is on a product page, you can pose a question, such as, ‘Need to know about refills?’ and link it to the answer in your FAQ.

 

Chapter40: KEEP YOUR WEBSITE UPDATED

Almost everywhere you go, you read articles about creating fresh content for the search engines. So it’s a proven fact that the search engines love new content. The question is, how frequent should you be updating your website content?

Updating website content can be tedious and time-consuming, especially if you are not good at writing.  But you should at least make an effort to update your website once a week. One new article a week isn’t too much to ask. Here are some tips on how you can generate great content for your site.

 

Tip 1: Write down the ideas that are swimming in your head.

 

If you have been paying attention to what is happening in your mind, you probably notice that there are tons of ideas floating in your head. Some may be usable, and some may not. But that is not important here. Most plans don’t realize anywhere because they just come and go if nothing happens about them. So the first thing you need to do is to capture all the ideas you have in your head in a notebook. Don’t worry about whether the ideas are right or not. Just write them down for later use. When you sit down properly to create your weekly article, you now have tons of ideas to use!

 

Tip 2: Scrap ideas from other content sites.

The Internet is a huge place. Pick a few websites with great content and bookmark these sites. It can be a blog or a news site. Scour the sites to see if you come across any interesting headlines. For sure, there will be one or two headlines that will catch your attention. Use those headlines as a basis for your content. If you are interested in the subject, your mind will be swimming with thoughts. Write down everything that comes to mind. You find that the article flows naturally.

 

Tip 3: Focus on content if you have a poor command of English.

Don’t let poor language skills get into your way of generating content. You don’t have to write like a poet or a professional author. If you are weak in language, try writing in shorter sentences. That way, you reduce the chance of making grammatical or sentence structure errors. Focus on content. Write an article based on some interesting people or incidents. You can also provide fresh news or offer unique insights. Your readers will appreciate the content that you publish.

Finally, never put out duplicate content just because you have no time to create unique content. Search engines have developed sophisticated duplicate content filters. Your duplicate articles won’t rank well in the search results any way. So don’t bother with such content.

Also, don’t publish poorly written content. If you can’t find the time to post new content, then don’t do it. It’s better to post nothing than to publish poor quality content.

Chapter41: USE CAR MAGNET OR STICKER

Stickers have always proved to be the multipurpose tools of advertisement and marketing. They are known for the capability of providing significant business exposure and at the same time, enhancing the corporate image of your company. They promote your products and services in the most efficient and positive manner. There are a countless number of applications of custom stickers. Almost anywhere we go, we find stickers all around us. In fact, there is no concept of the word ‘marketing’ without the use of labels. The importance of names can be derived from the fact that they are the most demanded products as per statistics of printing industries worldwide. They are used privately as well as commercially for reasons which are not countable. Some of the benefits of stickers in the modern era include:

 

Provide the best exposure

Labels due to their attribute of being able to get the attention of public, provide the best exposure to your campaigns. Regardless of the gender, profession or age group of people you are targeting to market your products and services to, stickers provide the best and highest exposure to your business and make it stand out from the rest within a short span of time. They are the type of advertisement which never goes unnoticed and pays back for sure. Stickers attract large masses from kinds to young and seniors. They are the kind of publication that never goes in vain.

 

Advertise longer than usual

Custom stickers advertise for your business longer than any other ordinary or traditional means of publication. They are adopted all around the world for advertisement because once they are pasted at a particular place, they keep advertising for your business and keep promoting your campaign unless somebody intentionally removes them. People on different locations usually stick the stickers which are distributed as free giveaways at social exhibitions and places of public interest. The stickers which are designed with elegant colors and die cut shapes are more likely to find a place on somebody’s belonging as everybody loves to put stickers.

 

Least expensive tools

 

Stickers are the least expensive method of advertising. They do not cost much, and therefore you don’t need to allocate an individual budget for promoting a sticker campaign. They are printed either on standard sticker paper stock or vinyl stock according to your requirements. The stickers printed on the plastic stock are more durable and long lasting than the paper labels. The vinyl stickers do not bend, peel off or fade away and have a natural ability to be water resistant. They have the potential to withstand direct exposure to sunlight and rain, making them more reliable than any other means of advertisement. The printing company recommends vinyl stickers for outdoor advertisement and paper labels for indoor.

 

Can be ordered online

 

Since stickers are the simplest advertising tools, they can be ordered online without having the need to travel to different locations for designing and other purposes. There are a wide number of online printing companies providing sticker printing solutions. Printingblue is one of the oldest and reputed online printing company offering custom printing services for all kinds of labels including custom stickers, car window stickers, label stickers, decorative stickers and much more.

Chapter42: BUSINESS CARDS

Business cards are marketing supplies that do not cost your company a lot of money. They are used to let the customers know the offers of your business and give them contact information. You should make use of the functionality and effectiveness of these kinds of cards by utilizing enough space to promote your services or products.

 

Business cards are used by corporations to give out contact information. These types of cards are often viewed as vital advertising and marketing tools that work side by side with envelopes, catalogs, letterhead and other promotional items. Due to the popularity of these types of cards, companies must innovate the development and distribution of these cards to distinguish a small business from bigger competitors. Also, the vigilance of business in giving these types of cards out is imperative, and they must encourage their employees to do this. Here are steps for marketing and advertising products and services with the use of business cards.

  1. Elaborate your offer. Besides letting the public know about your business and where to locate you, it is essential that you have business cards which tell them regarding your offers. Hopefully, you have a company title or name that already tells about your services or products. But if it doesn’t, you can put more words in your enterprise cards that will explain what your business does. You have to express what makes your business stand out. You have to come up with the exact words that will tell the world about the best in your offer with a specific header or tagline.
  2. Create Business Cards which Let Your Customers Contact You – Your company cards should have space which will give your prospective clients a reason to visit or contact your office. You can write things such as giving them free consultation, discounts, and presents special deals. In case you find this method very promotional, you have the option to incorporate a statistic or amusing quote in your card. You must use something which will make your offers appealing to your prospects, show your care to your clients and demonstrate your sensibilities.
  3. Your Business Cards Should Have a Professional and Impressive Look – By obtaining professional business cards, you are treating your company and yourself with respect. Even if you can easily have your cards imprinted in a quick inkjet printer and spend a couple of bucks, you’ll not be sure about the impression of your consumers because they know that you cannot afford to have business cards that are printed with full colors. Focusing on every detail is important. You need to find advanced and appealing designs. When it comes to credibility, email address, and company logo are essential so you must invest in basic branding to illustrate your business’ right deal. To obtain the best impact, you can use pictures and colors as well as fundamental design principles. With this, your business cards are ensured with elegance and easiness to read. To get the best help, you can hire a designer or use templates that can be personalized. Make sure that you put your business cards in a safe container where they’ll not get scuffed, curved or marked up.
  4. Apply the Correct Strategies in Distributing Your Business Cards – You must consider your company cards as little billboards which can attract the right population at the right time. There are numerous ways to distribute them that include posting them on public advertising boards, putting them in bowls or sticking them in some doors. You need to have them with you wherever you are since one can also give them out while you’re in a plane, gymnasium, shopping mall or party. In case you’ve affiliated businesses, you may also ask them to let you show your company cards. For example, if your business is on painting contracts, you can ask paint shops to show your cards.
  5. Make Use of Your Cards’ Space and Purpose – Apart from the front part of your business cards; you can use its back portion so that you can include more details about your business. For example, you can incorporate information like a little map to your business office, a list of clients or your office hours. You also have the option to create folded company cards and cheap business cards that you can use as small pamphlets. Nonetheless, ensure that there’s still a little space in your card at which your clients can utilize as they tend to write something on them.

Chapter43: CREATE FLYERS

In the Slowdown of the economy, every company or organization will find it difficult to sustain in the market. They will have to consider a strategic advertisement to remain in the competition. For the new small scale companies, the Flyers work as a boon. They have to face the competition in the market and so they will have to establish themselves in the market. They need to keep their product or services on the market so that everyone can know about them. Flyers are the best option for this. They are cost effective. The company will have to print flyers about their products or services or individual company providing adequate information that helps the customer know thoroughly about the product.

The designing of the brochure is crucial as it attracts a maximum number of clients. It should be attractive at the same time simple and should contain the content that is easy to understand and error free. When the Flyers are finally designed well, they go to the printing stage. The distribution of the brochure depends on the budget or the cost decided by the owner. The size and quality of paper used and the type of ink used while printing determines the cost of the flyer. It is important for the new companies that they use good quality papers and consults a professional for the design as they have to establish their business in the market. It may be over budget for them, but it is advisable to invest to get better business and create its identity in the market. The distribution methods are of two types, door to door shipping or hand to hand delivery. The door to door method of delivery- the flyers are distributed at home by an individual or parcel. We see some people distributing flyers in the public places like shopping malls, exhibition and streets.

Advantages of flyer distribution

Flyer as a marketing tool is very cost effective. It can lead a business to instant progress as I create an immediate impact on the customer and has the efficiency to retain the brand name or logo in the costumer’s mind. They would have inevitably run up to if they are impressed with the Flyers. An attractive brochure can be very much effective which has exciting features and contents that provide brief information about the product or services.

The company can target customers with the help of flyer distribution. For the owners of the local service or product. Advertising the business through flyers can create a great impact on the minds of viewers.

As the method of leaflet distribution is hand to hand, they have the surety that the Flyers are at least seen by the viewers, even those who are not interested and those who need the services would be keen to read them.

With the help of flyers a company just don’t need to fulfill the target customers, but can provide information about their services. The quality of services and loyalty can be created in the flyer.

Chapter44: VOICE BROADCASTING

If you have been looking for an innovative way to grow your business and make it more successful, then you need to give voice broadcasting a try. Voice broadcasting is a mass communication tool that can help you get a message out to literally thousands within a matter of minutes.

 

With a voice radio system, you can message large groups of customers or potential customers by just making on phone call. It’s like having your telemarketing agency right at the tip of your fingers, but without the big payroll and headache of having to run one.

With voice broadcasting, all you have to do is pre-record a personalized message that you want to send. Choose the list of customers or prospects that you would like to hear that message. Then, select what time you want the message to be delivered. The voice broadcasting system takes care of the rest. It works for you while you move on to other matters.

With voice broadcasts, you can be sure your message gets delivered and doesn’t end up lost in the mail, or in somebody’s trash can. And, since you get to hear a live voice with a voice broadcast, it is a much more personal way of communication than just an ordinary, standard, non-emotional email. Not to mention, emails often end up getting junked because of spam filters.

All in all, voice broadcasting is an incredible and very efficient mass messaging marketing tool.

Chapter45: HIRE INTERNET BROADCASTING COMPANY

Voice broadcasting to establish contact with the majority of customers, real-time interactive dissemination of its expected news of a single company. If there are no sound broadcasting services in place, the company will have to maintain a large fleet of telemarketers and the necessary infrastructure, access to a large number of customers. Employ highly skilled telemarketers and waste valuable time everyday business, which means more spending. The success rate is low, most customers hang up the phone, I heard the sound of the telephone sales staff.

Voice broadcasting is an incredible authorized technological innovation, digital recording custom message and then sent to the customer’s phone number in a list. The company only needs to maintain a comprehensive database of its contact; it is intended for the promotion of products or services. Similar route scheduling of bulk e-mail (a successful network marketing strategy), you can get a phone call, hundreds of people are aware of a particular product. The voice radio programs pre-loaded with many features and options to help the company in its efforts.

Telephone board can detect the answering machine voice broadcast set comes with the advanced version. Answering machine, the system will prompt the voice broadcasting software built-in logic, observation and understanding of the exact time to start a message or to be the mother, if the company wishes to call the number when customers are available live. The software can detect a busy tone, incorrect figures. The broadcast program can contain personalized information of the message sheet and allowed to pass through the IVR Interactive Voice session mode.

Show in recent years has gained tremendous popularity canvassing and campaigning, in addition to commercial enterprises, government, and community. The company has received a level of detail also send alarm, message, notice, product or service. The composition information can be circulated through the web site within a few seconds.

A broadcast call to pass in the first predetermined time and then on demand at any time of messages sent. Can also choose one custom message can be broadcast to the broad masses of the people, maintaining the phone list database, at a specified date and time, a week or so, a fixed timetable. Custom steering directly by companies organs. Voice broadcasting has gradually evolved into efficient and advanced forms of communication loans competitive advantage of enterprise groups.

Chapter46: USE EFFECTIVE TESTING TOOLS

In this new era, some things can quickly become a mistake should you remain only satisfied. Although some would like to imagine the net as a genuine democracy, it is still far away from in which. The truth is that it must be relatively quite like some general public markets where by you will find reputable firms plying their wares together with questionable retailers and in some cases pickpockets biding their occasion, waiting for an unwitting client to make an untrue transfer.

It does not help the particular baddies tend to be shrouded by the veil regarding anonymity and in some cases physical mileage. A practical method in which on the web retailers employ and in some cases establishments which in turn depend upon penetration testing tools, is always to work with the particular solutions regarding experts inside sexual penetration assessment methods. Cyber criminals include, deservingly or mistakenly, obtained an unsatisfactory gangster rap for reducing multilevel safety and in some cases robbing very sensitive details. Some these cyber criminals include made a full-time income outside of these kinds of illegitimate manners.

However, several include reformed their ways and today help establishments determine weaknesses inside their multilevel facilities by way of multilevel penetration testing tools. Via this kind of test, a profitable business can easily find out their vulnerabilities and also place into an area the required remedies that can strengthen safety. With these kinds of experts, there is no need to watch for the sidelines. It is possible to act and also protect besides your small business

Just lately, details safety authorities revealed a recent Android browser vulnerability. The particular vulnerability may cause sites to find the unauthorized usage of data files saved for the smartphones’ Sdcard. Google can be noted to be checking out the particular vulnerability, initially recorded through Thomas Canon. Information Security Pros opine in which vulnerabilities might be milked to obtain some other data files and also files saved for the telephone.

On the other hand, end users regarding Android may perhaps management the Android browser vulnerability through disabling the particular JavaScript and also utilizing surfers in which quick for authorization and also limit intelligent acquire regarding data files and also apps. The Android browser vulnerability can be revealed during a period whenever safety staff is just not Android is because of launching its security update for Android 2. three related to Gingerbread.

Chapter47: USE PROMOTIONAL PRODUCTS

Promotional Products_ branding that works all year long.

Use promotional merchandise you order in the most efficient way. Promotional merchandise, such as office, apparel, and housewares, is a cost effective way to advertise your business. Because of the varied selection of promotional business products available, you must decide what products best represent your company and the best way to advertise with the chosen products. To date, there are over 850,000 products and counting.

Making the most of the promotional products for your business means that you have to provide promotional items that potential customers find attractive, which means having more than one product. Consider these suggestions when deciding upon your promotional products marketing strategy:

 

  1. Hand out disposable, inexpensive business promotional items to people who come into contact with potential customers.

 

  1. Provide quality promotional products to people within your market target group.

 

  1. Distribute family oriented promotional products to attract parents and families.

 

  1. Sell products that feature your business logo and related to your clients business.

 

Market your business by using disposable, inexpensive business promotional gifts.

 

Disposable, reasonable business promotional products, such as pens, are ideal for attracting potential customers. These items alert potential customers to your company by providing them with an item with your logo or company name they can use repeatedly. You can hand these out as you go about your daily business around town. You can place them on your business for visitors to take with them. Be sure their sound quality your business name is on them!

 

Make an impression by giving out corporate promotional merchandise

Business owners and executives that your company does business with will usually appreciate quality corporate promotional items from your business. The same applies to loyal customers and first-time customers. Some of these elements include umbrellas, pen and pencil executive desk sets and apparel. Use these products as a seasonal or special occasion gift; a thank you gift or a bonus item to compliment a purchase. Everyone likes receiving a gift!

Gain customers by appealing to children and families with kid-friendly promotion give away

Many parents want to business with kid-friendly companies. Offering promotion give away, such as toys, crayons or balloons, to children who visit your business shows parents that you consider their children a vital part of your business. It is a powerful marketing tool.

 

Buy promotional products to sell to interested customers

Some of your clients may be willing to purchase promotional items, such as apparel if your company logo is appealing and the items are reasonably priced. You can offer your customers these items at cost or for a small profit.

 

Tips & Tactics for Making the Most of the Business and Corporate Promotional Gifts

Helpful advice for making the most of this article:

* Make sure that you order quality promotional products. While you may not make any money off them, these products represent your business. A quality product will gain you customers and a poorly made product will probably make you lose customers.

 

* Do a keyword search around your clients business which will give you an idea of other concepts and ideas about offering other promotional products.

 

* Remember to follow up and give your client samples and make sure they understand the process of art work, set up fees, run charges and deliveries. The take away is no surprises make all your dealings transparent.

 

* Lastly, work with suppliers and distributors that have been in the business a while and understand the dynamics of the promotional products business. Ask about their return policies, their deliveries, any extra costs, do they and will they provide samples. Our advice is the best way to judge a business relationship is not when it’s all but when there are challenges.

 

Chapter48: DESIGN YOUR WEBSITE

Changes are many times unexpected and uninvited. But development was never an uninvited guest to humanity. His willingness to take effort has resulted in drastic changes which are reflected in almost all niches concerned to him. The faces of business have changed a lot in recent decades with the hike in popularity of the internet. Without websites, virtually no company exists these days. A company website is the representation of the company in the online world. The role played by websites for businesses is immensely high. A site determines whether your visitor is going to turn out to be a potential customer for you. The most important part of a website is the web design, but this never means that the rest of the matters regarding a website are least important. A professional Web Design Company knows the relevance of web design and takes care of it to meet your business needs and industry standards.

A delusion exists between the people that web design has nothing to do with SEO. But this is just a misconception and the truth is that web design has a significant impact on SEO. A success and sensibly designed website can help in boosting the traffic towards your site. Also, the thing which should be taken into consideration is the visual appeal of the site. It should prompt the visitors to click in your favor. Looks are of great importance, but it should never hinder the functionality of your site. Many times it is seen that looks are given so much importance that certain essential tips for a successful website are not followed even by the experienced experts in the field. The Web Design Services may include large images, graphics, pop-up boxes, etc. this lowering the loading time of a website. Always remember that no one tolerates delays in the online world. As per studies made, none is going to wait beyond 2-3 seconds for a site to load. There are lots of similar other options in the web world, and few more clicks can take them to other websites which charges in flashes of seconds. Also, another defect of sites with large designs is that it distracts the visitors from the content of your site. It’s the content of your site which engages the visitors and makes them buy your products or hire your services. The design just puts the first impression, but it’s a fact that first impression is of apex importance. Pop-up boxes, rolling banners, etc. are distracting to the visitors, and they are not always a feature to be welcomed. However based on your business chat boxes etc. may be unavoidable. Simple yet attractive design retains visitors and compels them to read your words written in a graceful manner.

 

Before you select a web design company to create the website for your business, check their previous works and portfolio can easily be viewed on their website. Check whether the model is compatible with the business for which it is intended rather than just falling off for attractiveness.

Chapter49: SHARE YOUR KNOWLEDGE

Entrepreneurialism is important in the business of a risk taking the point of view, but also regarding innovation. Entrepreneurialism drives business, and business drives innovation across science, marketing, sales and administration, and this kind of innovation across business areas is crucial to the progress of society and to building a successful, sustainable modern entity. In promoting entrepreneurialism, you support innovation as an important step towards gaining an edge on competitors and driving sales. But to what extent is change necessary and business, and what lessons should you take away from entrepreneurialism when running your business?

The fundamental laws of entrepreneurialism, which should be applied to most all businesses and trades across sectors, state that risk equals a chance of reward.  However, in refining that formula, it is possible to increase the likelihood of reward by going about the danger in a managed and careful way. One of the main risk factors for any business is the threat of competition, and in reducing that risk by innovation and entrepreneurialism, the chances of an ultimate reward are substantially increased.

Change in business is vital to remaining in line with and preferable ahead of your competitors. Change is possible across business areas and, like entrepreneurialism more generally, is critical to longer term commercial success and becoming a market leader. Without innovation, you’ll consistently find yourself one step behind the competition and trail others in creativity, ideas and ultimately sales. However, by taking the time to develop innovations, you will win not only new customers but also create loyal existing customers who will transpire into more profitable business relationships for many years to come.

While part of entrepreneurialism, innovation is also part of the corporate social responsibility owed by each and every business to society. That is, to progress through investment and funding in innovation and new technologies to (or “intending to”) improving the world in which we live. While there are obvious monetary benefits to remaining one step ahead, it’s also important to remember that there are social benefits too, and your business owes it to your customers and to the community as a whole to innovate within your chosen area to improve the way we live our lives so far as possible. Without innovation, we’d be stuck in the stone age.

 

Innovation obviously has a paramount role to play in entrepreneurialism and business generally, but it also plays an important part in the quality of our lives and the society in which we live. Companies that innovate should be recognized for their achievements in this regard. Ultimately, they are rewarded with the benefits of entrepreneurialism – respect, growth and wealth, and by continuing to innovate in some different aspects of business and society, organizations can lead their market on a global scale in the name of progress.

Chapter50: WRITE A BOOK

Business writing is an art, which can prove most rewarding in ways more than one. Effective business writing can earn lots of kudos including, promotion, million dollar contracts, can settle disputes and more than anything else, is capable of generating new business leads. The art of effective business writing requires an array of skill sets. These skills can be picked up by any interested soul, with time. In the following space, we will try to discuss the procedure of honing, at least, some of these skills. The tips have been tested with time and are unquestionably effective in bringing out some important and intriguing business writing.

Formulate a plan

Designing a plan at the very outset is crucial and as well, helpful. Remember, any professional writing requires being crisp, with the logical flow of ideas. Designing a proper plan will enable collection of all the relevant ideas in sequential order. The aspect of writing is, as such, much less troublesome. Once an appropriate framework of the write-up is installed into place, the rest of the work becomes much linear and simplified.

Concentrate on the opening line

The first sentence itself is very crucial in any business writing project. The opening sentence will – in turn – act as a guide and help a writer to maintain clarity and relevance in her work.

Short and direct

Readers will not appreciate if they have to spend ample time on reading through the entire document. In other words, it implies, business write-ups should not be lengthy. Rather, it requires being short and straight driving the point home.

Making the paper flow

It is important to make a cascading impact on the book, giving it a natural flow. Bridging words like, “because,” “and,” “however,” etc. can be smartly used to make a business write-up more efficient.

Concluding with a “call to action.”

Business writing has to be a vector entity, which is it cannot be directionless. Hence, it is a good tactic to wrap up the text with a clarion call to action. The jargon “call to action” is widely used in the marketing world. It implies what a business expects from its targeted customer base to happen next. Without a clear work call, business writing does not make much sense.

Taking minute details into account

Even the most trivial grammatical errors and punctuation inaccuracy have to be rectified. These aspects make an impressive impression about the entire write-up to the readers. However insignificant this factor out of all the business writing tips given above may sound, this cannot overlook under any circumstance, especially for any professional business writer.

Any business book publishing takes care of all these factors mentioned above and only then, a helpful book emerges into the market. Successful writers are paid in bulk across the entire world of publish.

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Growing a business can be pressuring contrary to the common misconception that you are the boss thus you can sit back and relax. Money does not grow on trees, so as a business. One must act as an employer and an employee at the same time. It is common that when doing business, it could experience immediate concerns such as the small volume of sales.We all dream to be financially free. As a regular employee, this can be impossible. They only pay half of the work we rendered. Most it goes to tax. Successful individuals went against the tide of being an employee. They invested their time and effort finding a business that they love. Many success stories started with just a hobby. It makes sense. Creating a business based on your skills or favorites can turn into a productive way of spending a lazy afternoon. Home on those skills and surely you would never work at all. Build the business with the resources you have. Do a research regarding the desired service or product you would like to provide, its target market and how to do operations before investing. You need not have a lot of working capital with that information.

Franchising can also expand your business. Many individuals nowadays are considering of putting one up. It will allow early expansion for the company. Double sales without focusing too much on operations. Franchise owners will be able to handle that for you provided that you can give them intensive hands-on training. You can receive benefits and royalties from the continued patronage of the product.

Successful ventures are born of the desire to attain financial growth. However due to the recession it has been a series of mishap for most businesses. Thus it is necessary to nurture it with utmost care. Be creative in the approach of expanding without needing a lot of investments. If one is opting to exceed his actual profit margin, it would be best to go with the flow.

Change is the only constant thing even in business. Never be afraid to venture into something fresh and different. Expand business by expanding the target market. Open possibilities of merging with other companies or franchising. Always have a good marketing strategy at hand. It would be best to work with what you have rather than to loan or use personal savings to expand the business.

It would also be helpful if one can find ways to save on operational cost without affecting the quality. Keep accurate records and audit regularly to see if there are any discrepancies on the books. Purchase office supplies in bulk if possible. Collect the receivables as early as possible. Settle all obligations to avoid incurring penalties. It helps control the budget vital for company growth. Cutting back on any unnecessary expenses can be used to buy additional equipment for the business in the future. Thank you for purchasing this book it is my sincere hope you will apply all the acquired knowledge productively.