10 Reasons to Use Digital Marketing to Promote your Recruitment Business.

The advent of the internet changed the business landscape in many ways – from distribution to promotion. It is not just e-commerce companies that have benefited from the accessibility and convenience of the World Wide Web. Even traditional and brick-and-mortar shops can take advantage of the Internet to increase sales and widen their market reach.

Many businesses have used social networking sites to market what they have to offer. Digital Marketing is another advertising avenue that interests businesses, although many either do not believe in or do not know how to use social networking to its full potential. This is especially true for companies that are already using television, print, radio, out-of-home, activations, and the web (in the ways mentioned above). They may find it superfluous or even deem it ineffective. A short Tweet or a Pinterest link that costs zero dollars to create cannot possibly be more effective than a million-dollar TV ad campaign, and that is where less Digital Marketing savvy marketers are wrong. If you are not yet using Digital Marketing to promote your business and market your products, then you are missing out on a lot of things.

Here are the most common benefits of using Digital Marketing to promote your recruitment business:

1. Digital Marketing enables you to establish or improve brand awareness.

A vast majority of people visit social networking sites like Twitter, Pinterest, and Facebook regularly. Most users get not only social updates from those websites but also news reports and entertainment. They always check their feeds, with many of them having automatic notifications, so they do not miss anything new.

Getting your brand name all over those social networking sites will help you establish your brand name. It can also strengthen brand recognition and brand awareness. Social networking sites are the best venue that you can use to establish the online presence of your product and your company. Your target consumers will find your brand difficult to miss.

There are many ways to establish brand awareness in Digital Marketing. You can create fun YouTube videos that showcase the benefits of your recruitment services. You can also use Twitter, Instagram, Pinterest, or Facebook to make your services known to netizens. Many companies create fun and unique online personalities so that they can interact with customers in a more personal way. Others go more serious and corporate. It all depends on the products being sold by the company and the consumer experience that they want customers to have.

2. Digital Marketing allows you to check where your competitors stand.

Digital Marketing is a great way to keep tabs on your recruitment agencies competitors. You can join your competitor’s Facebook pages. You can follow them on Twitter and other Digital Marketing accounts. This will allow you to study how they communicate with their customers.

Avoid using your company’s official Digital Marketing accounts to do this, though. It would also not be good to use an employee’s or manager’s accounts as these can still be traced to your company. Instead, create dummy accounts that will also allow you to freely message and stealthily follow your competitor’s accounts. This is similar to doing competitor analyses by buying and trying the other company’s products.

However, it would not be ethical to damage your competitors in any way using Digital Marketing. This is sometimes done when a company leaves unfavorable and, most likely, fake negative reviews and comments on a competitor’s accounts or spreads false information about the competitor all over Digital Marketing. Netizens are not easy to fool, and they can easily verify facts on the internet. By resorting to unethical online tactics, you just might gain a bad reputation that will be difficult to shake off. Remember, anything you put on the Internet will stay there forever.

3. Digital Marketing provides a more personalized way of pitching your product.

Digital Marketing provides a more personalized approach to promoting or pitching your product. Newspaper ads and television ads seem to be distant and impersonal. Digital Marketing is a great venue where you can pitch your products in a more interactive and human way. Most people visit Digital Marketing to get personal with other people. You can get personal with your potential buyers and potential clients by initiating conversations with them. You can also encourage your existing customers to give you feedback so you will know your improvement points.

However, you should be ready to face both positive and negative feedback from your customers. Not everybody will be 100% satisfied with their product experience, and you should accept that. What is important is how you handle unsatisfied and disgruntled customers. Especially because Digital Marketing is such a public venue, everyone will be able to see and judge your reactions. Be careful with your use of language and the way you word apologies when they are necessary. Also, it would be best to direct customers to discuss matters privately with your representatives through the proper channels. (See number 8 for further discussion on customer service.)

4. Digital Marketing helps you build client trust and loyalty.

Communicating with your clients in a more personal fashion will make them feel important and secure. It will make them feel valued. This will help them build their trust and confidence in your company and your product. This will also improve your customer feedback, and it will increase the chances of customer recommendations.

Usually, receiving auto-generated e-mails and messages makes customers feel like you do not care enough about their concerns to personally address these. It makes it seem like you are just a corporate entity out to get their money. Personalized Digital Marketing responses show that there are actual humans behind the company who care and appreciate their customers. However, it is important to give employees handling the Digital Marketing accounts proper training so that they know how to interact with consumers in the best way possible.

Many corporate Digital Marketing scandals are usually attributed to “interns” or “junior, low-level officers” who suggest that they do not have the right experience to post properly on a Digital Marketing. It is not as simple as when you are posting status updates or photos on your personal accounts. Companies have to keep an image that customers can trust, and one simple mistake on Twitter or Instagram can break this trust.

Make sure that you have someone trained and qualified who will handle your Digital Marketing accounts. Depending on the company’s organizational structure and culture, you can also have a chain of approvals before a post goes live. At least, have one other person to sign off or review an image or message before it reaches the Internet. Anybody can make a mistake from overlooked grammatical errors that entirely change the meaning of a message to Photoshop disasters. The problem with making a mistake on a company’s Digital Marketing account is that it will be linked to the company itself. This can lead to a devastating change in your relationship with your customers.

An example is that if you are an aircon servicing Singapore that provides cheapest aircon service Singapore and aircon cleaning services, you can use social media to showcase social proof that you are a reliable aircon servicing company in Singapore by allowing customers to give reviews and comment, such reviews and comments are basically authentic and people who are commenting on it are real. As such, this gives a good sense of how good your aircon cleaning services and how past aircon services customers had experienced.

5. The Digital Marketing helps showcase all your products.

It is much easier and costs less to showcase your services and products with a Digital Marketing. You can post photos of your new products online. You can also post any promotions on products or services that you offer.

What is great about the Digital Marketing is that consumers receive your updates in real-time, so they are quickly informed about the latest news about your products. If you simply upload new products or launch promotions on your official website without announcing it in some way, then nobody will know about them. You can announce it in the paper, but most people now receive their news via the Internet. You can also have large billboards on the highways, but some people may miss them on their daily commute or see them too late. The beauty of the Digital Marketing is that information is instant. You can take advantage of this for flash sales or limited edition products.

Some people also find it better to know what they are looking for before going out to buy your product in the shops. Showcasing your products on Digital Marketing sites makes it easier for them to scrutinize the specifications and see your range of choices. The formats of these sites are also user-friendly so consumers can quickly browse through the selections and check out prices and even reviews by other buyers. Be sure to update regularly. Most people are more inclined to follow businesses that post often and give special deals to their followers.

6. Digital Marketing makes it easier for you to do market research.

Digital Marketing will help you listen to what your existing and potential customers say about your products and about the industry that you are currently in. People are more outspoken when they are on social networking sites. They are more honest and critical. This will allow you to discover what your customers think of your product.  You can gain a lot of consumer insights and reviews just by taking a look at what people are saying.

The Internet allows people to have an audience who can hear their thoughts and insights, so it is important to monitor any mentions of your products, brand, and company to get an idea of how people feel about them. Turning on Google Alerts can help you as well as tracking hashtags. It is important to use the right tags and keywords for your posts that people can also use. You can also take a look at what is trending and if your posts are going viral – whether positively or negatively.

It is much easier to solicit information about consumer experiences through Digital Marketing

7. You can use social networking sites to strengthen your customer service.

The Digital Marketing is also one of the most inexpensive ways to serve your customers.

However, remember to switch to more private channels when handling delicate matters. It is not good to have a long Twitter exchange about a customer’s problem that everyone can see. You may have other users adding to the conversation, leading to the whole thing blowing up and being a bigger issue than it is. Conversely, you should not simply ignore complaints and concerns that people are posting.

Only give public responses that will be useful to your general consumer bases like guidelines on product use or information on how to contact your business. These details will be helpful to everyone, but for more specific concerns, send the user a private message or ask them for other contact details so you can communicate with them and resolve their issue.

Even though Digital Marketing sites are quite casual venues, it is still important to maintain your image and show that you take all your clients seriously. Giving sardonic or even slightly joking responses may backfire on you. Treat every consumer with respect and your brand will gain the same in return.

Take, for example, if you are in the home makeup artist Singapore business, with social media, especially in Facebook, you can use messenger to connect with the potential customer who is looking for bridal makeup for themselves. This will allow you to immediately respond to them and give the quotation of your bridal makeup services and even negotiate the prices on the spot!

8. You can use social networking sites to establish yourself as an expert and showcase your talents.

If you are a life coach, fitness coach, lawyer, wedding videography, or accountant, social networking sites will help you establish yourself as an expert in your field. It is a great way to show off your knowledge and expertise on a certain subject. This will help you get more clients, and it will help build your reputation.

You can also do this for your company. Aside from sales-driven posts, you can post about topics related to your line of business. These should be informative and interesting to your consumers, but these do not necessarily have to direct them to purchase your products. This technique helps present you as a reliable and exciting source of information. More users will also follow you if you do not always just post about selling your products. Giving people an assortment of posts on different topics will help guard against fatigue from your Digital Marketing presence.

You may and should post as often as possible, perhaps several times a day, but give variety. Be funny and trendy so that more people will relate to your brand. That will also encourage users to repost and share your content with their friends and followers.

9. The Digital Marketing enables you to enhance your personal relationships and expand your business contacts.

It can do this by helping you reconnect with old friends who can help your business. It can also help generate marketing leads. LinkedIn is great for business networking. You don’t only discover people in similar fields, but you also read highly credible posts on important business topics. Join groups and be active on forums. These features are not available to people without accounts on the site, so having one will be important and will also help you establish yourself in your field.

You should follow people whom you find inspiring. Social networking sites help you connect with other professionals and other business owners who may be interested to collaborate with you. This is especially important for young businessmen and startups since they can greatly benefit from the guidance of veterans. This will also help them find potential partners, sponsors, and even investors. If you are in the wedding phototgraphy industry, you can post many of the wedding photos in the social media to showcase how good your wedding photoshoots are in the pre wedding photoshoot Singapore and actual day wedding photography.

As such, make sure that your online image is impeccably positive and professional. You can even have a separate professional and personal account on different Digital Marketing websites, or you can take advantage of privacy settings. Always take the time to consider and review your material before you post any content. Make sure that you do not put anything on the Internet that can be considered offensive or scandalous to any individuals or groups of people. Your business contacts and consumers can easily trace these back to you.

Also, make sure to keep yourself and your co-workers or employees well-informed and up-to-date with what is appropriate in today’s times. What was considered polite a few years ago may no longer be politically correct now? It is as well easy to make a cultural faux pas, especially when dealing with foreign cultures in the development of your products or interactions with consumers.

10. The Digital Marketing gives you free advertising.

It costs nothing to have a verified account on most Digital Marketing websites. You can post as many ads and promotions as you want without having to spend a cent.

For more advanced marketing, you can do targeted sponsored ads, but this may not be cost-effective for new businesses or those with niche markets.

If you take into consideration how much ads cost per click or pixel, then you will be able to better appreciate the accessibility of using Digital Marketing.

Article by Dougles Chan, a Business coach and advisor. For private 1 to 1 coaching and advisory in business, click his website.

Bridal Makeup Application Tips

Every woman wants to look beautiful on her wedding day. She would, however, be disappointed if she were to depend on cosmetics to bring sudden changes in her. Cosmetics may, at best, hide a few defects but they do not have. the capacity to change your looks. It is, therefore, important that you look after yourself at least two months prior to the important day. Facial once a week will clear the complexion within two months. If in your town you do not have the facility of a beautician, make face-packs at home and use them. But, do not forget to put cotton wool swabs soaked in rose water on your eyes.

Massage with deep-cleansing milk lightly at night before going to bed. Regular massage gives natural glow to the skin, because massaging helps in proper blood circulation which, in its turn, makes the skin soft, healthy and attractive. After deep-cleansing, apply nourishing cream and massage lightly a little. In morning, sprinkle icy-cold water from the fridge. Do not use soap if the skin is dry. It will crack and leave white patches. Instead, use moisturizer. If the skin is oily, make a paste with oat flour, add lemon juice and rub well. It will prevent pimples.

One month before wedding stop all make­up. But, if you cannot avoid it sometimes, then clean it off soon. Moreover, stop eating fried food. Drink honey-mixed lemon water first of all in the morning before taking any other drink.

Beautiful hands symbolise a good character. For the beauty of hands remember three things-skin should be soft, fingers should hall a beautiful shape, and nails should be well trimmed. So, stop household works, like cleaning utensils, washing clothes, brooming. Or if you must, then use rubber gloves. Massage fingers with cold cream or cuticle cream at night. After kitchen work, dip fingers in soap water.

A home remedy for soft hands is :- Take a spoonful sugar and juice of a lemon on your palm and rub them together with your palms till sugar melts. Honey can replace sugar, if available. It is more effective. This should be done daily for a month before weeding.

It is essential that you are ready with all required items of make-up two days before weeding so that you remain free of tension. Go to bed early to avoid mental tension. In fact, mental peace enhances natural beauty. If you find difficult to have a sound sleep, drink a glass of hot milk.


Be a Glowing Bride on Your Big Day: Wedding Makeup Tips

Bridal hairstyle, dress, make-up, shoes, accessories – when planning a wedding, these are just some of the things that need to be planned. In addition to the 1,001 small and big details that you need to iron out, it’s basically how you will look on your big day which should be your main priority. This is precisely the reason why a lot of brides spend plenty of time looking for the perfect dress which should match with just-the-right bridal hairstyle.

Naturally, to complete the look, the makeup of the bride should also be perfect. In the following sections, we will take a look at how you can match your makeup with your bridal hairstyle, dress and everything else to have a well put together look as a bride on your big day.

How Bridal Makeup Can Hide Your Flaws

No matter how good the wedding coordinator is that you hired, there are still some aspects of the plans that you would want to personally attend to. As such, the sleepless nights spent finalizing the details, agonizing over how perfect everything should be, being the typical bridezilla – all these may lead you to have dark circles under your eyes. Breakouts are yet another enemy that brides have.

Fortunately, bridal makeup can easily hide these flaws. With a few strategic brush strokes, an application here and there – your makeup artist can do wonders and give you that glow that most brides have during their big day.

Have the Makeup Artist Emphasize Your Eyes

One of the biggest considerations that you need to make when deciding on the type of makeup that would look best for your wedding is when it will be held. If you have a day or afternoon wedding, a natural-looking makeup is more suitable. On the other hand, for couples who are saying their “I dos” in the evening where there’s a formal reception afterwards, a more glamorous makeup is perfectly fine.

Still, you can have the makeup artist emphasize your eyes. Even if your lips have a very light, natural tint, the way that your eyes look will make all the difference in the world. Depending on whether you have round, almond-shaped, hooded or wide-set eyes, there is a suitable eye makeup that will help bring it out. Make sure that the makeup artist will use waterproof mascara just in case you tear up during the wedding ceremony or reception.

What You Can Do to Lessen the Work of the Makeup Artist

Finally, how can you lessen the work of the artist who will do your bridal makeup on your big day? Here are a few quick tips to keep in mind:
– To prevent pimple breakouts, make sure to not use any product on your face which might irritate your skin.
– If you have heavy, dark circles under your eyes, sleep with your head properly elevated a couple of days before the wedding.
– Go through your normal skin care regimen to make sure that you have dewy, glowing skin prior to the wedding. This will make it easier for the makeup artist to enhance your features and make you look perfectly beautiful on your wedding day.


What is the Best Makeup For a Bride to Be?

Bridal makeup varies greatly in different cultures, but it always has the central theme of making the bride look outstanding on her wedding day. Being very, very general, there are two basic makeup types-the heavy makeup looks of Arab and Indian cultures, utilizing strong lines and color; and the more neutral looks of ‘western’ bridal makeup, usually in soft browns and grays.

For both these types of Makeup for Bride looks, the key to success is to have a great base to work with: foundation is paramount for bridal looks. While sponge and brush applications were the best we could hope for a couple of years back, nowadays bridal makeup is being revolutionized by airbrushing.

Airbrushing foundation on gives the smoother, most flawless application possible for foundation, with the added benefits of the long lasting, smudge-proof foundation formulas. Indian bridal looks have very heavy contouring on the face-this is done seamlessly with an airbrush. Even lighter contouring is achieved perfectly with airbrushing-it really is an indispensable tool for great Makeup for Brides.

While Indian and Arab brides often incorporate color into their bridal makeup, it is less common on ‘western’ brides, but don’t fear taking a dip into a color palette. Soft pinks, browns and purples work really well with the white dress of a western bride. If you choose to add a color to the eye, then keep the lips simple and spend time to get the exact color match for eyes and lips-you don’t want to be mixing color schemes.

False lashes are an essential part of the dramatic makeup of most Arab and sub continental brides, but is the drama is a little too much for you, try a half set of lashes, or even a couple of individual lashes on the outer corner of the eyes-they really do open up the eye and give a doe-like look to the eyes.

Good Makeup for Bride looks should accentuate the bride’s natural features, and one way of doing this is to highlight the lips using a pressed pearl eye shadow. Don’t freak out, its not white lips we’re talking about-just a subtle placing of reflective pearl powder in the center of the lips that catches the light and makes lips look super pouty.

Another trick for clever Makeup for Bride boob pride is to use a contouring color in an airbrush to line the cleavage-this makes the decolletage look instantly bigger, firmer and rounder, consider it a 2 minute boob job that any bride will love. Airbrushing can also be done on the back, neck and arms to cover any imperfections without fear of it rubbing off on the dress, or other guests as the congratulatory hugs and kisses start to roll in.

Check out additional tips and tricks by going to one of my favorite sites Bride Makeup. You can also find out why Airbrush Wedding Makeup is quickly becoming the number one choice of wedding makeup artist experts.


3 Little Known Secrets to Reduce Your Air Conditioning Bill by at Least 30%

Your air conditioner system is a great luxury, but it can also be a great expense when something goes wrong. The repair bill can be quite high, especially in an emergency situation when you need to call in the technician at an odd hour or on the weekend. You cannot give up the luxury of air conditioning, so your only option is to limit what you spend on air con services. How do you do that? There are a few options:

– Be religious with maintenance duties so your air conditioner needs fewer repairs.
– Hire air con services to perform yearly check-ups on your system, replacing parts as needed so major breakdowns are avoided.
– Use your air conditioner with care.

If you follow these three basic steps, you can cut down on expenses paid out to air con services. The biggest key is learning how to maintain your air conditioner, and then becoming religious about those maintenance duties.

Changing the Filter

This is the absolute least you can do for your air conditioning system. The air conditioner must push air through the filter in order to work properly. When it is dirty, the system has to work very hard to get the air through. This places a strain on the system and can affect how long it remains functional in your home. It also affects how much cool air is pumped into your home and how much energy the system uses during operation.

Besides losing money when the system goes out from being run on dirty filters, you will have high electricity bills when operating on dirty filters. It simply takes more energy to force air through a dirty filter. Getting particles of dirt and debris in your air from the dirty filter is another issue.

Most filters need to be changed once a month, but there are some designed to last up to six months.

Outdoor Clean Up

The area around your outside air conditioning unit must be kept clear at all times. Notice that there are vents around the sides of the air conditioner. Those vents need to remain clear and unblocked, or the air conditioning system can be affected negatively.

If you have plants growing around the air conditioner, make sure there is enough space between the plants and the air conditioner so the vents can properly release and draw in air. Do not let these plants overgrow or they will negatively affect your air conditioner. Anything else that could block the vents should be moved as well.

Thermostat Watch

Keep an eye on your thermostat as well, since many people do no notice right away when it stops functioning properly. If it malfunctions, your home will not be kept at the right temperature and your air conditioner could turn on more or less frequently than it should. If you notice irregular temperatures inside your home or the temperature doesn’t seem to match what the thermometer says, it might be time to call for aircon services.

These simple maintenance tasks will help you cut down on the aircon services bill…but only if you remain vigilant in your care!


Air Conditioning Service

If you review the manual that comes with you air conditioning unit, you are going to find that the manufacturer strongly recommends that you have regular air conditioning service done. That is because parts of the unit can age over time and this can cause the system to slowly lose efficiency. In a way, this is similar to how a car needs to go into the repair shop for regular inspections to ensure that you continue to remain safe on the road.

When the individual for the air conditioning service company comes out, they are going to do an inspection of your current setup. Their goal is to find items that could present a problem to you in the future and may in some cases cause you to have a headache if these items are not professionally handled.

This includes items like improper settings, dirty units or ducts, worn down parts and similar items as well. Over time, you are going to find that these problems can quickly add up and can start racking up costs in this process. Because of that, you will want to be sure that you take a moment to consider some of the more basic elements that could work in this process.

You are going to want to take a moment and ensure that you keep the area around your system clean to help crack down on some of these problems as well. This means you will need to remove a considerable amount of weeds and other items that could be contaminating your air conditioning unit. Along with that, you will want to be certain that you are able to keep up with the unit once it has been professionally cleaned, so that you are able to maintain the same high quality that your unit has been left in.

When the air conditioning service company leaves, you will want to be sure to schedule a follow up appointment 6 months down the road. Since most people will forget the need for the follow up service down the road, this can prove to be an exceptional way to get the service that you need done, without having to worry about following up down the road and trying to keep track of schedules. Since this is an essential process, you will want to be certain that you are doing all you can to maintain it.

Remember, there are going to be plenty of options that you will have when it comes to an air conditioning service company. Your goal should be to find one that offers you quality customer service, with a focus on providing you with an efficient review of your current setup, so you don’t have to worry about any potential problems occurring down the road. With some many options out there, there is no doubt that the perfect company will be a phone call away and they will be able to help you to reduce the chance of potential system problems.


What to Do When Your Air Conditioner Gives Out

At some point, every air conditioner gives up. Some die out completely and need to be replaced, but most are just temporarily out of service. They may need replacement parts, or they may need cleaned up a bit. They may just need a filter change if you have been too neglectful in your maintenance duties. You will never know exactly what is needed until you follow these steps to get air con services for your system:

1. Turn off your air conditioner and turn on ceiling fans or box fans to keep your home as cool as possible.

No matter what is wrong with you air conditioner, it is important to turn the system completely off to avoid causing more damage to the system. This is especially true if the vents are blowing hot air or you notice strange noises or other malfunctioning in the outside air conditioning unit. Once the system is off, you can cool your house with fans or window air conditioners if you have them. Do not turn your central air conditioning system back on until someone has looked at the system and given you clearance to do so without further damage.

2. Find a reputable company offering air con services on the day and at the time you are experiencing difficulty.

If you are lucky, your air conditioner will go out during the afternoon or early morning on a weekday. This is when most air conditioning repair services are open and can be called for an appointment. If you are unlucky (and most people fall into this category), you will have your break down in the middle of the night or on a Sunday, when most repair services are not waiting by the phone to help you out. In this case, you will need to find a service that makes emergency calls around the clock.

Note that you will pay more for emergency services, so you might consider sitting in the heat until they can get to you with a regular appointment. If that is not an option, then find a reputable company making emergency calls for new clients.

3. Call the service and determine how quickly they can get to your home, and what they will charge.

You have to know the charges to be expected for emergency services before you order them. Once someone comes out to your home and looks at your system, it is too late to argue about extra fees charged for emergency services. These expenses can get quite high, so it is important to ask about them upfront.

If you need your air conditioner fixed fast, you will have to make yourself available at the nearest time a technician can make it to your home. You should be prepared to work with the service to get an appointment that is as quick as possible, while working with their schedule. If you are willing to pay the fees, most air con services are willing to come in the middle of the night or at other inconvenient times to get your system up and running again.


How to Ensure the Air From Your Air Conditioner Is Clean

On a hot and humid day, having an air conditioner inside your room is a luxury. Although getting cool is nice, the most important thing is to stay healthy. In order to stay healthy, you need to ensure that the air inside your room is clean and fresh. This is exactly what a good air conditioning unit does. Good air conditioners are designed to filter the outside air and only allow the clean air to return to your room.

In order to ensure the air from your air conditioner is clean, you need to get an unit with a built-in air filter. Some cheaper air conditioners are not capable to drain the harmful particles from the air. So if you really want to inhale fresh and clean air, you must get a high quality air conditioner that is capable to return clean air into the room. This is extremely important if you or your family members suffer any allergies or chronic breathing problems.

However, having an air conditioning unit with good air filter is not enough. In order to ensure that the air is clean, you must open your doors and windows regularly so as to purge the impurity air out of your room.

Next, you need to maintain your air conditioning unit to ensure that the air that comes out from it is pure and clean. Maintaining your air conditioner is very important as it will perform more efficiently and last longer. Change your filter every month so as to drain out the bad air and allow only clean air to flow back into the room. If you do not want to do the dirty job, you can engage your air conditioner provider to provide regular servicing for you.

When you maintain your air conditioning unit regularly, it will perform more efficiently and thus reduce your overall electricity bill. A well maintained unit can save you 30% of your overall electricity bill. So if you find that your electricity bill is increasing, you know what to do now.

Hope that with this article, you are now equipped with the knowledge to ensure that air from your air conditioner is clean. Maintain your unit regularly to get clean air and increase the lifespan of your air conditioner.

If you are someone who is not comfortable in doing the servicing yourself, do get a technician to assist you. Approach your air conditioning company and they should be able to send technicians down to your home and service your air conditioner.


Bridal Makeup Tips for Real Weddings

When it comes to bridal makeup, there are always special effects you’re looking to achieve and special problems you are anxious to hide. Here are the bridal makeup tips you need to get what you are after.

Let’s start with a problem that always seems to show up at exactly the wrong time (you know it will because there have been enough movies made on the subject) – a breakout. While there might be a few makeup tricks that work well at covering up a nasty zit that shows up at the wrong time, there certainly is nothing you can do about constantly being aware of how someone might notice it at any moment. Prevention then is what you need to pay attention to. Right before the wedding isn’t the time you want to try any new kind of product to put on your skin. Skin allergies are on the up everywhere; you want to make sure that you stick to the skin care regimen that you are well used to in the days before the wedding (you have to remove all your makeup every night even if you’re falling asleep on your feet).

All the anxiety you are struck with before the wedding is bound to give you quite a case of under-eye circles either close to the day of the wedding or the day itself (now there’s something to lose sleep over). A couple of days before the wedding, you could try to get rid of those circles by sleeping with your head properly elevated. On the day, you want to make sure that your mascara and your eye shadow are perfect. With all those colors to choose from, how do you know you have the right color choice? Experimenting is key – since choice of eye shadow color always comes down to the specific eyes it is intended for. For instance, if your eyes are a little close set the way you see them, you could easily space them out using light-colored shadow on the inner corners of your eyes. You could use dark eye shadow to highlight the middle of your eyelids.

When it comes to mascara, waterproof is the only way to go for a wedding. In fact, it should be required equipment not just for the bridal makeup but for makeup for the bridesmaids as well. Using an eyeliner in place of a mascara wand can do a lot to keep any smearing out. If after all the trouble you take, you find that there is a smudge or other accident, you should probably use a Q-tip soaked in makeup remover to remove it.

It really is true – when it comes to a wedding, everyone really does notice the splash of color on the brides lips. A bold lip color can be a great way to accentuate any wedding gown. An extra vibrant lip color can make your teeth look whiter, and your skin looked softer. To make sure that your lipstick doesn’t stick your teeth for any reason, make sure that you coat your teeth with a bit of Vaseline.

Best Bridal Make Up

I’ve learned a thing or two in my time as a makeup-obsessed makeup lover! Having a couple of good friends that are makeup artists has helped as well, but the one type of makeup that I just love is bridal makeup.

I wanted to share some of the tit-bits I have gleaned over the years watching and talking with my makeup artist friends about bridal makeup. Read on for tips on how to get the best bridal make up.



Use a slightly darker shade of lip liner or color in the corner of the lips. Just like a painter creates the illusion of depth on a flat canvas using light and shade, so too can lips be made to look fuller with the addition of a darker shade in the corners. This should not be perceptible to the eye as a separate shade, but just give the illusion of fullness.


If you are having trouble getting a good match between the lips and the eyes, why not take an eye-color and apply it to the lips? It doesn’t work with every color scheme, but using an eye shadow and a pencil can get perfectly color matched lips and eyes-this doesn’t mean painting a thick layer of shadow on the lip-just pressing in a hint of the color into a gloss or nude shade. The color will not be very noticeable, but it will bring balance to the face.


Use a reflective cream or white eye shadow (a pearl is perfect) and again, press a small amount into the center of the bottom lip, and a tad on the top lip. This won’t be noticeable color wise, but it will reflect light off this area, and make lips look lusciously pouty. Who would have every thought that eye shadows could come in such handy?



This is a biggy-the key to the best bridal make up ever: USE AN AIRBRUSH. Its quite phenomenal the transformation airbrush makeup gives, and it truly gives the best bridal make up I’ve ever seen. Everything about airbrushing is perfectly suited for bridal makeup (although I use my much-loved Dinair kit every day). The formula of the foundation is lightweight, yet gives complete coverage, its is long lasting, won’t rub off when you hug and kiss all the wedding guests, and it won’t need retouching during the wedding.


Contouring is essential for the best bridal make up in pictures-cameras tend to wash out the face and leave it looking flat. Adding contouring along jaw line, temple, sides of the nose and of course under the cheek bones gives dimension and depth in photographs-and seeing as though a wedding is normally the most photographed day in someone’s life-its kind of an important aspect!