10 THINGS TO CONSIDER BEFORE CHOOSING A SEO AGENCY FOR Feng Shui Master
Search engine optimization (SEO) is an online or internet marketing strategy. It involves a process which entails consciously influencing the online visibility of a platform in a web search engine. It could either be a website, blog or other media platforms. This is done to create awareness and also increase the number of persons who visit the platform. It is however important to add that SEO may be inflected or designed to concentrate on specific kinds of search. Some of which may include; video search, academic search, image search among several others. If you are a Feng shui master and would like to increase your traffic and exposure using SEO, this article will be pretty useful
Furthermore, the common misrepresentation of the function of the search engine optimization with that of its counterpart, the local search engine optimization, is one that needs to be cleared. There is a borderline between SEO and the local search engine. The local search engine focus on optimizing a business online presence so as to enhance the visibility of its web pages on search engines when a user inputs a local search related to its products or services. On the other hand, search engine optimization (SEO) plays in the big league because its optimization focuses on national or international searches. In other words, the former is local while the latter is international. Nonetheless, they are both search engines and engages in the process of optimization.
SEO also considers aspects such as; computerized or programmed algorithms, what people search for, keywords typed into search engines and how search engines work. It is also salient to add that optimization involves some of the following; content creation, adding and editing, HTML, inserting associated codes among several others. This is done to increase the relevance and further aid its visibility by removing the barriers to the indexing activities of search engines. Also, the optimization process which began in the mid 1990’s have agencies who initiated, practice and still regulate its activities. However, these agencies with the expansion of search engine activities now exists as organized units or groups that can also be seen as or called a company.
A SEO company or agency is set up to offer search engine optimization services to businesses to help them build and establish their online presence. The agency plays advisory roles to your Feng Shui company. It gives advice to businesses on the need to make necessary changes to their website content and design to make it attractive to search engines. According to Lyfe Marketing, the better optimized your site is for search engines the more likely your site will rank on the first page of the search engine results for key words and phrases that are related and relevant to your business, products and services.
There are several benefits to enjoy for patronizing an SEO agency. These benefits include; exposure, more sales and leads, improved rankings, more traffic etc.
a. More traffic– An SEO agency can help improve the figure and quality of traffic a website attracts. It also helps the company’s or business site rank higher on the search engines for your Feng Shui business.
b. Improved rankings – An SEO agency can help your Feng Shui business improve its search engine rankings. However, it is important to note that the result is dependent on the expertise and experience of the SEO company. One of the ways through which the company helps in improving the rank of a business on search engines is by using the most up-to-date tools and strategies. An SEO company knows just what it takes to help improve your website to make it look more attractive to search engines like Yahoo, Google and the likes. It is their duty to help you find the right keywords to attract your ideal buyers. Furthermore, they ensure that the structure of the site is optimized for search engine crawling.
They do this by making necessary changes to the business schedule so as to position the site design and content for search engines.
c. Measurable results – SEO can easily be tracked. That is, each step of a business campaign can be measured. The agency helps to grow your business by providing you with measurable results. All you have to do is to request for a monthly report from your SEO agency.
d. More sales and leads – The proof of an efficient SEO agency can be measured on the scale of awareness and patronage. One of the things the agency helps your Feng Shui business to achieve is to publicize by increasing the chances of its visibility on search engines. By so doing, the number of people who visits the site increases and if there is an increase in the number of visitors, all things being equal, there should be an increase in demand for the products and services of the business as displayed on the website.
As a Feng Shui Master, the question of the choice of agency to camp with while opting for the online marketing strategy is an inevitable one. It is of utmost importance to understand that the quality and range of benefits that will be enjoyed is dependent on the expertise of the SEO agency. The more reason site and business owners have to tread with caution before making a decision. Inquiries about the credibility, terms of service, packages among several other have to be thoroughly considered.
Below are ten things to look out for while considering an SEO AGENCY to help grow your website and promote your business through the internet.
1. IDENTIFY YOUR GOALS
It is important to identify and define your business goals before contacting an SEO agency. When it comes to goals, there are good and “not too good goals”, as such,you have to be sure that your goal belongs to the category of the good. To ascertain this, it is advisable to have a meeting with the team that constitute the executive arm of your business. Thorough evaluation should be done before making a decision.
Here are instances of good goals;
- As an enterprise, we desire to get our business to a lot of people who are researching. As such, we need traffic from an SEO agency.
- As a business enterprise we want to boost revenue. One of the ways to achieve this is through SEO. It is a sales driving channel in that it will help create awareness which will on the long run improve sales.
- As a website, we want to encourage free trials, downloads etc. And one of the ways to achieve this is through SEO.
Here are also instances of the “not too good” goals
- We just want traffic
Traffic is good but when you can’t really give a good reason as to why you want it then it’s not a really good goal. You can’t or shouldn’t just want traffic because you want it. There should be a purpose for it and a goal you desire to achieve through it. If you say you want it for ranking, well rankings alone unfortunately are somewhat irrelevant. Many people want to rank for something simply because they want to rank for it. Wanting traffic for traffic sake or ranking alone should not be on your list when it comes to defining your goals.
- We want to beat a particular competitor out for specific keywords or phrases.
This is not a very great goal. In business the place of competition is inevitable. However, you doing certain things to just drive at a particular competitor isn’t a really good goal. How about you include it with the aim to generally outwit your competitors?
2. ASK GOOD AND IMPORTANT QUESTIONS
The place of research and inquiry before embarking on a thing cannot be overemphasized. Before choosing to patronize a particular SEO agency you should make inquiry, visit them and ask questions. Below are some of the questions you should ask;
- How is the communication process of the agency?
It is important to ask this question because it births other questions like; What is the cadence of the agency like? What metrics do they report? Why do they collect those metrics? How do the metrics match up to your goals and how do they align?
- What are the roles you will have to play by choosing them?
It is very important that you get reasonable answers to this question before going into any arrangement.
Take for instance, a case when you go into an arrangement without getting answers to necessary questions. What if your SEO agency gives a list of recommendations which happens to be above your development bandwidth, or its the case that you don’t have the content creation bandwidth, the visual or exchange bandwidth to make any of those? In such a case, what would you do?
Hence, the more reason you should do and run a thorough check before starting.
- As a firm, in cases of malfunctioning what do you do?
It is crucial to ask this question because if you eventually become part of the company, in a way the growth and progress of your business is tied to the company. In other words, their failure is your failure and their success is your success. The more reason you need to know if they have the appropriate structure in place, more of a backup in case of unforeseen contingencies. You can also ask questions to ascertain their knowledge of search engines. For instance, you could ask; I would like to know the agency’s approach to SEO and her understanding of Google? you can also ask; how does Google rank results and how do you as an agency influence them?” Listen attentively to their responses because their level of expertise and professionalism will be revealed in the process.
3. ACESS THEIR PRICE AND CONTRACT STRUCTURE
It is important to be fully aware of the terms and conditions of the contract of the SEO agency before choosing them. Every agency has its price and contract structure. It could be monthly or quarterly depending on how its stated in the contract. You should also know that the contract structure varies since it depends on the agency. In some cases, you would be required to pay an upfront and then spread the rest over a period of time. There’s usually a time at which the payment will recur and the contract will renew. It’s similar to a lot of other services. Nevertheless, it is important that you make inquiry to be fully aware of what you are going into.
4. THE SEO TECHNIQUE
One of things you should consider when looking for a competent and reliable SEO agency is their main optimization technique. For those familiar with SEO you are aware that it has two types. There is white hat SEO and black hat SEO. The White hat SEO is the preferred and accepted type of SEO that is recommended by search engine providers such as Google, Bing and Yahoo. While the black hat SEO involves the use of unauthorized and often times short-cut optimization strategies to get websites to the top of search results. It is therefore important to know the strategy or technique used by the SEO agency before choosing them.
5. THE TOOLS
It is important to consider the tools used by an SEO agency before choosing them to optimize your website. The main aim of using SEO tools is to ensure the automation of frequently performed tasks. This task includes; posting of content to your website among several others.
SEO tools varies and some are obviously better than others. Also, some companies may opt to charge you more for using certain tools and applications. It is therefore advisable to do a thorough inquiry into the various tools that an agency offers.
6. AGENCY TIMELINE
Another thing to consider is the agency timeline. SEO involves a process of continuous activity. That is, it would take some time for it to be successfully executed. Therefore, an agency that promises to improve the ranking of your website within a very short time is not recommendable and cannot be trusted. Search engine optimization does not entail a speedy process. This makes the time frame for optimization as given by an agency very important when choosing an SEO agency.
7. PORTFOLIO AND TRACK RECORD
The portfolio and track record of an SEO agency can provide enough information about their competence. It is all about customers and clients’ feedback. An agency portfolio should show information about previous clients and past projects that the SEO company has done. The information is important because it can help you determine how competent a company is to optimize and promote your website on the internet. An SEO agency should be able to show you some of the websites that they have successfully optimized.
The essence of experience in the search engine optimization world is one that cannot be overemphasized. The internet and the marketing world has evolved and changed a lot over the years. Search engine providers such as Yahoo, Bing and Google have undertaken hundreds of changes and updates to their search algorithms over the years. Working with professionals who have been around when these changes and updates were taking place can be an added advantage for your website and online business.
Experience is therefore a key factor to consider when choosing an SEO agency. It is expected that a competent agency would have a team of internet marketing professionals who have relevant credentials as well as years of experience in optimizing websites for search engines. These professionals can be trusted to deliver on jobs.
9. RATE OF FEEDBACK
The rate at which you get feedback from an SEO agency is very important. It has to do with how a company communicates with you about the progress of your SEO campaign. A good SEO agency should have a well laid out structure and timetable of reporting. This should include periodic updates on how your website is fairing in terms of keyword performance as well search engine ranking.
Reports can be issued on a weekly, monthly or quarterly basis depending on the agency’s mode of operation. It is important that the reports are accurate, understandable and concise. Reports should be easy to read and should have the right combination of texts and graphics. It is therefore important to inquire about the feedback performance of an SEO agency before making them your choice.
10. GUARANTEE SYSTEM
Last on the list is the SEO agency guarantee system. It is important to inquire about the guarantee system of an agency before choosing them to optimize your website. A guarantee system is a provision made by an agency where they offer to compensate or make certain amendments in cases or instances where they do not deliver as agreed. This guarantee system could be in form of a refund or compensation in terms of service. A refund is usually an indicator that a company is confident in its performance as well as its ability to deliver results. Furthermore, a guarantee system gives some sort of security and peace of mind. It is therefore important to include it on the list of things to consider before choosing an SEO agency.