The world of ecommerce is increasingly becoming competitive. You need to monitor ecommerce trends constantly to remain ahead of the competition. Regardless of how stable your ecommerce store is right now, you will risk failing if you fail to keep up with ecommerce trends. To ensure future success, keep focusing ahead. Given the effects of COVID, 2021 was a massive one for ecommerce. The pandemic sped up changes and that acceleration is expected to continue in 2022 and beyond.
Here are four ecommerce trends you need to look out for in 2022
Online Sales Growth is Unstoppable
Businesses that didn’t have an online presence in 2020 have suddenly appeared online. Ecommerce sales have escalated for a good reason. In 2022, global ecommerce is projected to increase to $4.891 trillion, an increase of 26.7%. The growth can be attributed to many factors; the main one is online shoppers’ comfort. Another thing is the trust buyers have when purchasing online. For instance, when purchasing workout wears online, such as butt shaper, high waisted workout leggings, gym shoes, and wireless bras with support, you will get reviews of past customers and the credibility of the brand. Sometimes back, buyers were hesitant to purchase products online but not anymore.Ecommerce sites are now trustworthy and consumer-friendly more than ever. The growth in online sales is becoming unstoppable.
High Growth Rates of Mobile Shopping
The total sales made through phones in 2020 stood at $2.66 trillion, and it’s projected to grow to $3.16 trillion this year and $3.79 trillion in 2022. This is tremendous growth and an excellent opportunity for businesses to grab. The usage of mobile devices has fueled the growth. Customers are not only using mobile devices to research a product but also using them to make a purchase. Having a generation growing up surrounded by the internet and mobile devices, you can be sure they will order using their mobile phones. For instance, Gen Z and Millennial are now interested in good-looking body figures. In order to achieve that slimmer and flatter figure, you can be sure they will always purchase their butt shapers, highwaisted workout, leggings, and wireless bras with support on online stores. Therefore ensure your website and online store are optimized for mobile use. This way, your ecommerce site will be accessible to the most relevant and vast audience.
Undeniably, COVID 19 brought the most significant impact on ecommerce trends. After the government implemented lockdown and shutting down of stores to restrict social movement to combat the pandemic, more and more people resorted to online shopping. Experts predict that this ecommerce boost will not just be short-term, but it’s here to stay. People have gotten used to the convenience and comfort it brings, causing a permanent behavioral shift regarding digital purchase.Also, since the pandemic required people to be in good health, there wasa higher increase in the purchase ofworkout outfits such as high waisted workout leggings, running shoes, butt shapers, waist trainers, running shoes, bras with support, etc. from online stores. This trend is projected to continue as well.
Social Media Take Up Big Part
There has been a rapid increase in social media shoppers. With the introduction of the Instagram checkout and “buy” button on Facebook, social media platforms have taken an enormous part in the ecommerce world. It has changed the way we live our lives and purchase items. Making it a great place for your brands to be discovered. Besides, the platforms are constantly updating their features, simplifying users’ experiences. For instance, if you need workout outfits, you only need to type “gym wear” on the “buy” button on Facebook. You will get all kind of gym wears including training socks, high waisted workout leggings, sports bra, butt shaper, gym vest, wireless bras with support, etc. that’s why every brand should list their products on these social media platforms.