A brand's success or failure depends on whether or not the artwork and graphic design is good which stands out from the crowd. Now, the word 'good' is an incredibly relative term. Indeed, what makes good design is even more relative. What benefits come from that design? An artist could easily get a headache. Fret Not, you are in Luck! ScottsDigital has worked diligently to present these, the 8 benefits of Graphic Design.
There are three responses to a piece of design — yes, no, and WOW! Wow is the one to aim for.
— Milton Glaser
A design is considered effective if it grabs the attention of people passing by. The design should be able to do this within matter of seconds - It's all about the first impression and impact on the potential customers
Pump Up Sales
Designs appreciated by business clients are generally only considered successful if they increase sales and revenue. A well designed product will undoubtedly help any business stay in the black.
Improves Market Ranking
One of the long term effects of good design is a boost in the market rankings.
A clever design can make it easier for a customer to remember and recall the product. Everyone has had a jingle stuck in their head, but these days even images and art pieces can become lodged in our craniums. So be sure that your brand's message and image is to the point, catchy, attention grabbing and memorable. - Leaving a long lasting impression.
Standing out in the digital world is gradually becoming difficult, as new web pages are constantly being added to the web eco sphere every single day. A good design will help you claim your space; a foundation from which to expand your brand. A platform to which you can give your brand a unique style of presence.
Changing the logo of a major corporation to show that they're more aligned with their clientele is a great benefit of good design - as long as the design is not changed too dramatically, just enough to update and freshen up the company's image, so that the client can still recall and recognize the brand.
Creating A Connection
In a world with struggling economies and raising prices only the most well-trusted brands will flourish. If a design can connect with a customer, they'll feel better, and transfer that emotion to the brand. This is a very crucial factor to consider when designing a logo, as well as any marketing or advertising materials to communicate a message to the target audience.
Improves Staff Morale
Your design or logo isn't only going to be shown to those outside of a company. Employess of the brand needs to be motivated and feel good when they see your work on the stationery, calendars, and around the office.