Generating more buyers for property agent for some very tough. In fact, almost everyday single day, I am being bombarded with many property agents from properties agencies all over the world from Australia, UK, Malaysia, Hong Kong, South Africa, USA, India, Middle East and many others seeking help on how to generate buyers for them effectively.
SEO – By helping my property agent client website, they are able to generate some enquires to their new lanch condo listing. Bearing in mind that generating enquires is the FIRST STEP, the most important step and you will need to follow up with the potential buyers.
Today will like to share some valuable tips on rapport building and ONE method to generate more buyers for property agent.
Rapport building is a process where you create similarities or mirroring with the potential buyers you are talking or meeting them in order to gain trust and confidence.
With the positive trust and confidence created, it is potentially able to lead to many positive events that could happen and one possible outcome is that the potential buyers will become your long team client, some people use this rapport building technique so well that they are able to convert almost anyone to become their good friend without the other party figuring out why.
Rapport building is in fact extremely powerful and lethal, using it well at the right time and environment will create many wonders for you and your offerings.
Let me give you an example of how to generate clients using rapport building skill.
When I reached a clients office and introduced myself as the representative of company “ABC”. I gave him the firm hand-shake to showcase my extreme confidence.
During the introducing, I realized that he tends to complain about how hot the room is as the air-con is not working very well, from there I got that gut feeling that he may like to complain a fair bit.
I noticed the manager is holding the phone – iPhone X, I recalled how I also had the same model and at that very instant, I started to highlight about his iPhone X and also mentioned about the DISADVANTAGES.
I intentional did not mention about the advantages because from his “complain” nature, I will go with the flow and I started to talk about the problems iPhone X has and it seems to ring a bell to him.
As we were discussing the negative aspects of the tablet, I notice he was very keen on the topic and I continue to gossip further about the iPhone.
Within a few minutes I had aligned to the “direction” I was looking for, to be in “TUNED” with me…after talking about the iPhone, I began to switch to another topic about how neat and comfy his office is and I can see that this actually boost his ego about the company and that is what I wanted.
Although it is not a must to polish the boots of the other person, it is always good to give a sincere compliment to them or things related to them. Some nice and sincere words will usually help.
After I aligned his thinking, gaining his trust and boosting his ego, I start to discuss on the main topic and he explained to me how difficult he is able to find someone to help in the assignments that he can trust.
With that, I also start to relate real stories about his industry that are also having this problem and from there I showcased on how I managed to solve the client problem within a short time.
This actually is called “Stealth Selling” where you are selling your product and services without actually going through the hard selling process.
With the real example of the previous client problem solved, I am able to build strong confidence and let him know that I have the ability to help him and solve his problem and within the next 30 minutes, he told me he will give me the assignment exclusively.
After which the order was fulfilled within a short span of time where it builds further confidence and trust. With that, the client became a loyal client for a very long period of time.
Rapport building is actually a skill and cannot be learned via through reading, you will need to be on the ground to test, evaluate and see how it will help you.
You will need to go through plenty of rounds of failure before you actually start to see some lights and answers, it takes times and sometimes it can be quite long.
However, you need to be persistent and learn from every mistake or error that you had made. Never stop learning and use rapport building extensively because it will help you in almost anything that you do.
Cheers and good luck in finding buyers for new launch condos.