Mobile Apps marketing is all about the total number of downloads, participations and retention, as long as you are able to maintain a good numbers in each category, your business will definitely able yield good ROI from the mobile apps platform.
- Ensuring your apps is downloadable in all available platform such as playstore, itunes,etc.
- Clean and acceptable branding and presentation
- A hook – The reason to download
- Wide coverage, ensuring everywhere knows that your apps is available – (This is where Scotts DIGITAL comes in)
- Creating giveaways, freebies, contest and games within the apps
- Update new contents frequently
- All enquiries, suggestions and feedback by the participants will need to be attended immediately
- Refresh the feel of the apps every 6 months – 12 months
- Good mobile apps interface
- Serves the purpose of users
- Ensure what the apps is worth the time of the users, in short – giving more than what is expected
- Push notification is great but do not overuse it.
The Master Plan Reveals……over here