How to Find Good Clients For Your Recruitment Agency?
I was amazed by the number of searches on Google that point the traffic to my website www.dougleschan.com where “Finding Clients” for recruitment agencies are intensively being searched by many people worldwide.
It seems that there are thousands and thousands of people who are having this challenge. If you are looking for an answer, I might have the answer for you:
You see, as a recruiter, recruitment consultant or recruitment business owner, having good clients is very important, isn’t it?
If you have no clients, you will have no job order, and when you have no job order, you will not be able to hit the sales. Your recruitment agency will be losing money.
That would be terrible. Right?
Fear NOT. Help is on the way…read on…let the recruitment business coach help you…
My question is: if you are that bloody good in the recruitment industry, do you think you will have a problem getting clients? The answer is NO. You will NEVER need to search for clients; the clients will search for you.
How can you really do that?
You will need to raise your level much higher than ALL the other thousands and thousands of recruitment agencies out there. Do not just be another one of them, because if you position and label yourself as one of them, you will end up like them – dying quietly in desperation.
The strategy is actually very simple – Make yourself in high demand.
Here’s what you need to do.
1) Position yourself as an expert in a specific industry – Read a lot of books, magazines, newspapers, and trade e-zines. Interact with as many people of the industry as possible. Get to know a lot of people. Do not focus on anything else, I repeat, DO NOT do any other industry. FOCUS on only ONE industry. Period.
2) Create a blog within your recruitment website. Do not use any free blogs. The reason is simple: it’s all about branding. Every 1-2 days, write an article about anything related to your industry and put it on your blog.
Make it something useful that has an impact. Let people know that you are REALLY GOOD at what you are doing.
3) Make your website easy to surf.
4) Use SEO (Search Engine Optimization) to the maximum; optimize your website so that people can search for you or related keywords in your industry.
5) Give free talks and seminars on related topics. Let the public know you are an expert in your field; take a lot of pictures of the talks and seminars and put them in your blog. Use sites like Pinterest.com, Flickr.com, Facebook.com, etc. Let everyone see that you exist and are active in the market.
6) Expose yourself to major social media and add a lot of friends. Update them often. Facebook and Linkedin is a good way to start.
7) NEVER ever negotiate a price with a NEW client; it is about your positioning. Tell NEW clients your fees are fixed. If you are going to lose this client, so be it. It is perfectly fine. However, do take note that you can negotiate the price with OLD clients.
8) Don’t save money on small staff. If you need to get your website up, get a top web designer; if you need a good business card, get a professional to do it for you. Never try to save a few dollars to sacrifice quality–you will lose a lot of clients when you engage in such activities.
9) Spend a lot of time on your professional image: personal grooming, public speaking, and soft skills. You will need all of these to attract the top clients.
10) Create a brand, a tagline, and a great logo.
When you reach that level, let me know. I will write a book about you and further brand you to another level. Cheers.