Quite often, many organization/individuals deal with SEO on their own, but they then discover that no matter how hard they try, they still rank low. Alternatively, the site may rank so well but optimizing it eats into your precious time and it might cause laxity or delay of primary task. This is usually the case of many individuals and companies. Therefore many of them opt hiring SEO companies to do optimization on their behalf. There are so many SEO companies that can do the work for you. However, the choice of the company determines the kind of results to expect. The following is the guidance on how to choose a SEO agency.
1. Level of experience in the industry
It is always not easy to get it right in the first try. This is the case with the SEO companies too. To eliminate the loopholes that come with the inexperience, it is good to look for a company that has been in the business for a long time. A bare minimum of three years of experience is always considered mandatory by people.
2. Ethics of the company
True, some companies might generate the traffic that you need but the means they use to get the work done is not ethical. You should thoroughly inquire the strategies the company use to get the work done. Avoid companies that use manipulative or unethical practices to get the desired results. Ethical companies will easily get the work accomplished well without any struggles.
3. Your SEO goals
Before you approach a company for the SEO services, you should be able to explain fully the end results you want to get. You ought to know which area of the online presence you want improved or which areas you want changed. There are companies that can offer, digital marketing analysis just in case you don’t know which areas you want to improve their visibility. Therefore, if you are not aware of the statistics of your page then you should go for the company that does both the analysis and optimization.
4. Your SEO budget
You will only get what you can afford. The budget allocation that you have for optimization determines the type and nature of services you will get from a SEO agency. Go for the companies that are pocket-friendly but are able to deliver to the required standards. You should not mind about the cost so much that you compromise quality. Balance between quality and cost. Always keep in mind that expensive does not always mean quality and cheap is always expensive. Just balance.
5. Get reviews for different SEO companies
Don’t limit your choice to a specific company only. Get reviews and customer feedbacks for the various types of the SEO agencies. Those with past experience with the company will help you discover the strengths and weaknesses of the various SEO companies. Choose companies whose review and class meets the kind of services you want rendered. Review will always get you unbiased data for a firm. Make them your tool for choosing the agency.
6. Company connection with clients
After reviews, you will have a clue of how the company connects with clients. This interaction needs a lot of here and there consultation. It is good to choose a firm that can accord you consultation time if requested and can give feedback about your services. A good rapport of a company reflects its general performance too. You will be able to also judge their target audience if you connect so well. Therefore go for the company that has good customer-client relationship. The PR of their own company speaks a lot about their relationship as well. If it ranks low itself, then how will it guarantee quality services to you?
7. Contract structure.
Different SEO agencies have different contract structures. This are usually in relation to the payment and price. Most of the companies prefer end-month payment structure while other will charge you per the service they have offered. It is advisable that you choose ones that do not inconvenience you financially. For instance, you might go for the one that charges per service and it requests for payment mid-month and your firm is paid end-month. That will be a huge inconvenience.
8. Deliverance time.
Quick and long lasting solutions are sustainable. There are those agencies that are known to deliver in good time while there are those that will take time to deliver due to lack of manpower or resources. The longer the service takes to be rendered, the more expensive it is. Through review, determine which agencies delivers quality work and within the desired time. You should not also go for the agencies that deliver so fast but their work is wanting.
9. Copyright Issues.
When you buy a service, you are buying the rights to use the service fully. Different SEO agency have different copyright terms .Go for the companies that allow you to retain data, any edit or analysis that has been done for you. If the company does not give you the copyright, it will render your company vulnerable and therefore you cannot use their data in case you decide to change a SEO company.
10. Ability to do in-house work
You should really avoid those companies that out-source or delegate the work to other small companies. This will bring about issues of accountability as the company itself will not have direct access to data. Choose a company that performs the required work itself, so that incase of any problem, they can easily explain or be able to tell and trace where the problem came from.
In conclusion, there is no standard rule for choosing a SEO company, but research and consultation will get you a good agency. Avoid companies that promise to perform miracles within a short period of time but instead choose ones that match the experience you require. Go for a simple, affordable and an informed agency. If all the factors are considered, and well researched, then your online visibility will be guaranteed.
An article by Dougles Chan – Recruitment Guru. A Business Coach that specialized on coaching recruitment agencies & staffing agencies. Author of 8 books. 25 years in business coaching in recruitment and staffing agencies. Talks about Pareto Principle – 80 20 rule. Training recruitment business owners in Singapore, USA, UK, and Australia. He specialized business, sales, marketing, digital marketing, 360 recruitment process, SEO, SEM, and social media recruiting. For 121 recruitment coaching, kindly check here.