37 Benefits of SEO

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Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers. SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

  1. There are people searching for your products or services on search engines
  • There are over 2 billion people online. 93% of online activities start on a search engine. There are 40,000 searches every second, and 3.5 billion searches per day. There are millions of opportunities for your business to befound on search engines. One of the most important benefits of SEO is that your customers are using search engines daily.
  1. SEO pulls-in quality traffic
  • The best traffic is the traffic on search engines, because people are actually searching for the problem you solve. You can “pull” traffic to your business. You do not have to “push” out advertisements to persuade people to buy. Search traffic is already interested in your products and services. This is why the SEO industry is worth $65 billion.
  1. SEO traffic is more likely to convert
  • SEO traffic is more likely to convert other sources of traffic. In fact, search traffic has the best conversion rates for most websites. By positioning yourself on search engines, you are positioning your business to win more conversions.
  1. SEO increases sales and leads
  • You will increase your leads and sales if you offer a viable product or service that is relevant and practical. One small business generated over $103,510.98 worth of SEO results in just 5 months.
  1. SEO does not involve any paid advertising
  • You do not have to advertise if you have strong SEO standings. You can increase your website traffic without having to pay per click. An effective SEO strategy can help you scale back your advertising dollars, and invest it in more efficient areas.
  1. Top SEO rankings provides 24/7 promotion
  • SEO is 24/7. Your rankings do not disappear overnight. You can increase your website traffic all day, every day. Once you rank high in search engines, they will promote your business even when you’re not working and it only gets better.
  1. SEO builds trust and credibility
  • People trust Google. They use it every day to find what they are looking for. By ranking high on search engines, your business will build trust and credibility with your audience. In fact, 37% of search engine clicks are on the first organic listing.


  1. SEO is a long-term strategy
  • SEO is a long-term strategy. It can take up to 6-12 months to see high ranking and results. However, just as it takes time to move up the rankings, it takes time to move down the rankings. Once you are placed in top positions, you rarely move down. This would change is due to SEO competition or changes in Google’s
  1. SEO makes your customers more informed
  • Your customers are using search engines to research. They use their findings to help them make informed decisions on available options. High SEO rankings allows you to educate potential customers. This indirectly builds trust, but most importantly helps them make an informed decision.
  1. SEO influences purchasing decisions
  • SEO significantly influences purchasing decisions. This is because of the developed trust and credibility mentioned in our prior points. Use SEO to improve your conversions by significantly influencing the purchasing decisions of those on the web.
  1. SEO increases your brand awareness and equity
  • Conversions aside, SEO will also build your brand equity. In other words, SEO will help people become aware of your brand. Awareness is important because your website visitors may not always be ready to purchase. However, by being aware of your offerings, they may purchase in the near future.
  1. SEO increases customer attribution or “touches”
  • While your awareness is increasing, SEO will simultaneously increase your customer attribution points. Attribution is the amount of times your audience sees your brand. The more times they see your business, the more likely they are to purchase from your business. Strong SEO rankings will help you dramatically increase your touch points with potential buyers.
  1. SEO receives 90% more clicks than PPC
  • SEO trumps paid advertising. This is because organic SEO listings receive 90% of clicks. Many users of search engines tend to skip paid advertisements. This is most likely due to their trust in Google’s algorithm. By investing in SEO, you will likely gain more traffic than the advertisers on the same keywords.
  1. SEO can increase your website referrals
  • You will gain more website referrals from search engines. In addition, your website visitors are likely to refer your website to their friends. A strong SEO presence will grow your referrals,
  1. SEO is measurable
  • SEO is measurable. You can measure your conversions and the source of conversions. You can also measure the progression of your website rankings and organic traffic. With the right tools (or an SEO company), you will be able to measure which search keywords are the most valuable to your business.
  1. SEO drives offline sales
  • SEO also drives offline sales. This is because they are using search engines to search for their research, but may visit your store or make a phone call to actually buy your products. Therefore, SEO is a major contributor to driving offline sales.


  1. SEO is more cost-effective than paid advertising
  • SEO is more cost-effective than paid advertising. Once you rank high on search engines, you do not have to pay for clicks from search engines. Pause your PPC advertising campaigns and let #1 SEO rankings drive more results.
  1. SEO will help you gain market share
  • Gain market share by being first. If you are the first option, because customers never scroll to the 2nd page of google
  1. SEO will help you break into new markets
  • SEO will help you break into new markets. Once your website is optimized, you can begin to expand your website to target other keywords. The keywords you choose can be new products or services you could offer. You can count on the search engines to drive qualified traffic to your new offerings, helping you enter new markets.
  1. SEO increases the value of your business
  • Your business becomes more valuable as your SEO rankings rise. If you are in the market to sell your business, many buyers will find strong SEO rankings as a valuable intangible asset. This is likely because SEO rankings tend to hold its value and sustain over the years.
  1. SEO integrates all of your online marketing activities
  • SEO is online marketing. All online marketing activities in some way can attribute to your SEO rankings. Web design, content marketing, social media marketing services, and online advertising influences SEO. When all activities are integrated, your SEO rankings.
  1. SEO improves your overall marketing ROI
  • As previously stated, an integrated marketing campaign will influence SEO rankings. Not only does this influence your SEO rankings, but your overall ROI from all of your marketing activities will be higher.
  1. SEO is the best PR strategy
  • SEO is the new “PR” strategy. In order to rank high in search engines, you must have quality backlinks. Backlinks are links from external websites that link to your website. The more you have, the more relevant your website is. The more relevant your website is, the higher you rank. Acquiring quality backlinks may require publicity. The more publicity you have, the more backlink opportunities you may have. These two works hand-in-hand.
  1. SEO will increase your social media followers
  • SEO will add-on more social media followers. As your visitors are researching your website, they are likely to click your social media icons to follow you. An effective SEO campaign will generate thousands of website visitors, which you can expect to translate into a smaller percentage of followers.
  1. SEO will increase your email newsletter subscribers
  • SEO will increase your email newsletter subscribers. If you have an email newsletter signup form on your website, you can expect more subscribers as your rankings rise. This is because you are gaining more traffic to your website, and more exposure. For optimal results, provide an incentive on your website for people who subscribes to your email newsletter such as promotions.
  1. SEO will increase your blog traffic
  • SEO will increase your blog traffic. As your website’s authority rises with search engines, a few things will happen. Your blog’s individual ranking in Google will rise. Your blog content is more likely to be found on Google. And lastly, you will likely gain more referral traffic from your website by promoting your blog throughout your website.
  1. SEO improves your website’s click-through-rate
  • High SEO rankings will improve your website’s click-through-rate. Or, vice versa. You must have a high click-through-rate to improve your SEO. Click-through-rate is the amount of people who click your website divided by the amount of people you reached.
  1. SEO improves your website’s time-on-site
  • As your click-through-rate rises, your website’s time-on-site will likely increase as well. This is how long your website visitors are staying on your website. The longer your visitors stay on your website, the more likely they are to buy. Additionally, it will boost your SEO rankings as well.
  1. SEO improves the safety and security of your website
  • SEO will force you to make your website safe and secure. This will protect your website visitors from viruses and fraud. Simultaneously, it will boost your rankings as secure websites will significantly influence your SEO rankings.
  1. SEO improves the speed of your website
  • As you are working on growing your website’s SEO, you will need to improve the speed of your site. High-speed websites will help you offer the best user experience to your visitors. In addition, high SEO rankings will also correspond with higher-speed websites.
  1. SEO will improve the user experience of your website
  • SEO will improve the overall user experience of your website. It is important that you keep in mind that Google’s goal is to provide relevance to their users. To rank high in Google, your website must be relevant. In order to be relevant, you will have to offer a great user experience
  1. SEO is growing
  • SEO spending is forecasted to increase to $80 billion by 2020. SEO spending is likely to be higher than online advertising spending.
  1. SEO is mobile
  • Mobile is the future of online. And, 50% of all Internet users are mobile. This is likely to continue to increase. By optimizing your website for SEO, you are also preparing yourself for the next generation of marketing. Your website must be mobile-friendly. And, search engines will favor your website for optimizing your site for mobile


  1. SEO will help you stand out
  • There are 250 million websites on the Internet. The average person will never know what most of the Internet has to offer. Higher SEO rankings will help you stand out from the millions of other websites.
  1. SEO is laser-targeted
  • SEO is keyword-based. This means that listings appear based on the keywords people search for. The advantage here is for you to reach people who are looking for exactly what your business offers. The keyword targeting ability of SEO is one of the primarily reasons why it delivers the most qualified traffic to your website.
  1. SEO traffic is huge
  • The people visiting your website are looking for answers, and they clicked your website because they think you can find it with your business. As long as you added value, and understand your customers, you will have much success with SEO.
  1. SEO rankings last forever
  • You will likely remain in top positions, unless you use black-hat SEO practices. Black-hat SEO practices consist of frowned-upon tactics to trick search engines to rank your website.


An article by Dougles Chan – Millionaire Business Mentor. A Business Coach & mentor that specialized on coaching SME & MNC & Business owners. Author of 8 books. 25 years in business coaching & mentoring business owners. Training business owners in Singapore, USA, UK, and Australia. He specialized in business, sales, marketing, digital marketing, , SEO Services, SEM, and social media recruiting. For 121 business coaching, kindly check here.

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