- Plan, develop and implement effective digital strategies to drive campaign performance across digital platforms that include but are not limited to: Google, Yahoo-Bing Search Engine Marketing, Google Display Network, YouTube, Facebook and LinkedIn.
- Proactively manage all assigned campaigns and clients’ accounts by supporting all campaign-related requests from internal departments and clients
- Monitor and track performances of campaigns to ensure budget utilization is on track and to achieve the KPIs.
- Undertake relevant and suitable optimization measures to improve campaign performance
- Provide proactive support to Head, Digital Marketing Optimizer and collaborate with PurpleClick’s Account Management Team to deliver excellent client support services which include the following areas:
- Day-to-day support to execute requests from clients
- Trouble shooting campaign issues such as ad visibility, tracking and coding integration, etc
- Create and customize reports as and when they are requested
- Provide periodic review and end of campaign review including written analysis of campaign performance and strategic recommendations for action and improvement
- Enable Adwords and Google Analytics Integration. Provide expert direction to other Digital Marketing Optimizers and Account Managers on GA functions, set-up and integration
- Strong verbal and written communication skills to effectively communicate with different stakeholders through email, phone, written reports and presentations
- Strong command of English to write outstanding copies that resonate with clients’ brand position as well as reflect their competitive advantages.
- Logical, accurate and has zealous attention to detail.
- Ability to organize and prioritize a variety of tasks.
- Strong capabilities in data analysis.
- Strong enthusiasm and self-motivation for out-performing own level of campaign success and exceeding customers’ expectations
- Proficient computer skills including practical knowledge of Powerpoint & Excel functions such as pivot tables, index match, v-lookup
Desired Skills and Experience
Advertising, Marketing, Marketing Strategy, Social Media, Online Advertising, Digital Marketing, Marketing Communications, Social Media Marketing, Online Marketing, Digital Media, Email Marketing, Sales, Management, Public Relations, Digital Strategy, Strategy, Leadership, New Business Development, Account Management, Event Managemen