How to start your own recruiting business
Building a successful recruiting business not very tough, however, making money consistently every year in the recruiting business will not be too easy. Gone were the days whereas a recruiting business owner, you are able to make over $30,000 – $50,000 per month from your recruiting business billing.
In Singapore there are 50 new recruiting agencies formed every month, in the UK, there are about 700 new recruiting agencies formed every month too. So as you can see, the numbers are increasing and it is getting much more every month.
Well, anyways, here are 7 steps on how to start a recruiting business that will be successful.
Step 1: Creating a memorable identity:
Be it your logo, theme, tagline or the “clothes” you are wearing to be projected out to the public, which is the client, candidates and potential recruitment consultants that may join you later, you need to create a consistent brand and image, get a professional graphic designer and a good website designer to help you with this.
Do not attempt to save money on this, if you pay peanuts you will get monkeys, and also I do not recommend to DIY and create your own unless you are a designer by profession.
Get a good website designer to help you too, your website is the KEY to tell people who you really are. These are the clothes of your recruiting business.
Step 2: Marking your presence felt in the digital world
More recruiting business activities will be done online whether you like it or not.
Be it Facebook, Linkedin, Twitter and other social media platform which you think is essential. Invest heavily on SEO also, in long run, you will yield better returns and leads from clients and candidates will POUR to your websites. Facebook marketing, Linkedin marketing, and even Instagram will be a good platform to start if you are just a starter….
Step 3: Focus on your CORE
What industry are you good in, what specialized product or industry knowledge you do have for that particular industry, I would strongly urge you to focus major of the activities on these areas so that you will save plenty of time than learning an industry you do not know at all.
Step 4: Keeping a good database
Along the way, you will acquire may clients and candidates, keep and consolidate the database as accurate as possible, 80% of your sales will usually come from there, use a free CRM system available in the market (Search under free recruitment software in Google), managed them properly, get a part-time or freelance person to help you when needed.
Step 5: 80% sales
As a recruiting business owner, remember that when you started off, you will be very much ALONE, it is fine, I have gone through that before and it is a process that you need to go through.
Focus at least 80% of your time to generate new clients, servicing existing clients and sales, sales and more sales. Your recruiting staff can help you but remember that eventually, you will still be the person that going to bring in THE sales figure to your company.
Step 6: Watch your Cashflow
If your cash flow is not good, cut all expenses when needed, avoid any unnecessary expenditures and put your money only on processes and activities that are able to help you to increase sales.
Step 7: Maintaining a good reputation
It takes a while before you are POPULAR in the market and make very good money, make sure you address to all complains and potential tricky issues. Always remember that at this junction, it is the digital world, one wrong move and your company or your reputation will be gone in a heartbeat!
Step 8: Building your communications skills
Whether the company is going to be successful will very much depends on how you communicate with others and yourselves. It is a MUST you must be able to communicate well with other people and able to listen to what other peoples need are, on top of that you much always communicate with yourself that this is going to work and you have to tell yourself that you will continue to work hard and smart for your very own recruitment business.
Step 9: Building a great relationship
Your clients, your candidates, and your recruitment consultants will be your greatest assets, make sure you have a fantastic relationship with them or you will be financial ruin if you never take good care of it. Anyway, your business is in human, so be great on human relationship!
Well, here you go, some basic steps for you to kickstart and build a successful recruiting business. Of course, these simple strategies on how to start a recruiting business applies in almost every country like Australia, United Kingdom, USA, Dubai, Hong Kong,etc.
Remember that the above tips are just covering the surface of the recruiting business and it is even less than 1% of what you need to know, however, it is a good start and as we go along, maybe you would like to share some success stories to us.
If you need any assistance in building or growing a recruiting business, do drop me a mail @ firstname.lastname@example.org or contact me at (65)9388 0851
Good luck and God blessed you.
An article by Dougles Chan – The Business Mentor. Also known as the Zhuge Liang for recruitment. A business coach & mentor that specialized on coaching recruitment business owners and staffing agency recruiters.
Author of 8 books. 25 years in recruitment business coaching & mentoring. Focus countries will be in Singapore, USA, UK, Australia, and others.
He created the recruitment agency market tumour law, C-Marketing, V-Marketing and blog marketing for recruitment agencies and staffing agencies.
He also specialized in business, sales, marketing, digital marketing, SEO, SEM, and social media recruiting. For 1 to 1 private consulting or recruitment coaching, please check here.