9 Reasons Why Your SEO Will Fail ever if you Ranked Number 1

Many companies who have, in the past, ventured into using SEO to increase their traffic failed miserably because of the following reasons:

1) Bad website layout

All website visitors would like to have a good experience while navigating or surfing; as such, if the layout is not user-friendly enough, many visitors will stop surfing and move on to another website that is interesting enough for them.

2) Poor Website Content

The logic is about the same as above, if users do not find the content useful or enriching in any way, they will also move on to another website.

3) Poor or no Graphics

Remember that many internet users are “picture” persons; therefore,if your content consists of only words or your graphics are not too professionally designed, your readers will not be interested in reading what you are offering.

4) Poor branding

Branding is all about the logo, color, and theme of the entire website. If your website does not project a decent brand, it will not make the user “trust” the company, and with no trust, you can jolly well conclude that your SEO campaign will be a total failure.

5) Targeting the wrong audience

Many SEO “experts” are only experts in carrying out search engine optimization and fail to understand the specific industry in-depth. As a result, the keywords sometimes suggested by them may not be totally relevant. Even if the keywords are ranked #1 in the page, the traffic that’s brought in is not composed of the right group of people.

6) Proposal of Wrong Keywords

Contrary to what they claim, SEO experts don’t hold all that much expertise after all – many have used broad-based keywords to optimize where the potential traffic will be high, however, the relevancy of the targeted audience will not be present. Hence it is always better to narrow down to exact keywords, where the potential traffic will be lesser but the audiences are much more highly targeted.

7) Putting all eggs in one basket

Remember that SEO is only ONE of the marketing tools; you will still need many other digital marketing platforms such as email marketing, social media, pay-per-click, banner ads and other digital platforms to make an overall impressive impact on your marketing campaign. You need to spread your risk and use multiple workable platforms in order to yield the best returns.

8) Do not have a mode to collect potential clients’ details

Remember that you will not be able to convert ALL your visitors to clients, hence you need to create an interesting platform for them to leave down their name, email or contact details in exchange for something such as a free e-book related to your products and services, a discount coupon, voucher or anything that they feel is valuable. Once you have managed to collect their contacts, keep in constant contact with them so that they remember your offering. One fine day, they could become your best client.

9) Not keeping Updated on Google animal farm

Google always comes out with updates on Google Panda, Google Penguin, and even Google Hummingbird. With these “animals” being generated from Google, the updates will change the entire “equation” of SEO, and apparently if one is still using the old methods of optimization on their website, the URL will be completely “lost” in the Google search engine.

SEO and Business, what you need to focus on. The bloody Truth…

Some years back, I was approached by a company to help them in their SEO campaign to get their company listed in Google so that they would have good traffic and potentially receive more leads and, of course, more sale revenues.

I gladly accepted the assignment as I am an SEO freak, and, wanting to show the world how good I am, I took on the assignment at a fee of $18,000. Then I started to help them with the SEO campaign.

What happened was that when I visited the client’s place, I had the shock of my life!  

The main doorway and the main office area was totally dark, and the whole team actually worked in a smaller room that was only able to accommodate up to 10 people.

I asked the boss:

“Err…how come the lights in the front are not switched on?”

He proudly said that he needed to save money on the electricity.

I scratched my head.

I asked: How much could he really save by doing that?

One hundred dollars per month? Hmm…

Further, to my surprise, while I was helping them in the SEO campaign, he actually looked at the long light bulb in the office and calculated the watts.

Out of curiosity, I asked him again, “Why are you looking at the bulbs?”

He proudly told me that he had done intensive research on light bulbs and found that the lower the wattage, the lesser the consumption of the electricity.

“Ooo…that is something interesting,”

I replied, trying to be polite.

Then he told me that he could switch off this bulb, that bulb and this…to save some money…

Hmm… I asked myself, “What is happening here?

Why is this bloody idiot, who has an MBA, focusing on light bulbs, when he could be using the time to do something better and more productive?”

My goodness!

I went to the restroom and started to bang the walls in order to vent my frustration.

Aarrhh!

Luckily, the toilet was far from the office and I don’t suppose anyone in the office heard my banging noises!

After successfully getting their company website to the top three position in Google, I ended my project with the reputation in that company of being the SEO Guru because I managed to tear down the old SEO analysis done by another company (which was supposed to be the expert), and showed them that what they were doing was 100% wrong.

Anyhow, back to the MBA-CEO of the company: although the company was receiving very good traffic from the website, the last I heard from the ex-staff was that the company is no longer in operation because the boss had used all his funds in focusing on MINOR things that were not productive and did not yield any sales results.

Although this example is very extreme, it actually happened in real life.

My key point is this:

The bulb is not important (Minor things), the sales are important (Major things).

Without sales, even if you use a candle, you will still not be able to survive.

For the sake of the business and everything else, focus on major things and not the BULB!

Question: Do you major on major things or minor things?

6 Master Selling Techniques to Close ANY Client

Most salesperson closing ratio is usually quite low and many of them if they were to have 10-20% closure rate, they are pretty much very satisfied with the results.

The challenges are that if you have the mindset of using 10-20% closure rate as a benchmark, most of the time your closing rate will be not more than that level and once you reach the 20% mark, you will have the thinking that you had reached your maximum level.

The good news is that you are able to set the standard to ANY level that you want, you can set at 30%, 40%, 50% or even up to 100%, there are strategies to do so. Read on…

The best way is to mentally program you to absolute certainty. When I mean absolute certainty, it is a situation where you have absolute confidence where you will DEFINITELY able to close the sales when you see the client. To do this you will need to work on the following:

1) Ensure you know EVERYTHING and ANYTHING about the product or service you are going to sell. Including the competitors offering and packages.

2) Ask yourself what make you so special that they must buy from you, list out 50 reasons for it, yes, squeeze out 50 valid reasons why the clients must really buy from you.

If you cannot even list out 5 of them, I strongly believe the product you are selling is nothing really special.

People don’t buy things which have nothing special, you will need to add that extra spice to me it worth going for it.

3) Filter, filter and filter, ensure that the potential prospects you are meeting are the one you believe that is able to buy the product and services. In term of statues, needs and ability to afford the product.

4) 60 minutes before meeting the client, condition yourself mentally that you are able to win this deal, rehearses it mentally for at least 30 minutes so that your brain tells you that you have the absolute certainty to get this deal done.

5) When you are talking to the client, talk to them with absolute confidence, chest up, look straight to their eyes, with good body language and posture.  

Remember that in communication, body language plays a very important part of the entire process.

6) Practice, practice, and practice your communication and presentation skills.

Do it at least a few times per day, and talk to as many people as possible.

To become a master of communication, you will need to practice at least 10,000 hours. (Latest update on 19 Jan 2019, nah, this is not true. Just practice, you will know when you reach there. )

Keep on doing it and never give up.

7) Knowing your customer – Make every effort to know who is the person you are going to sell to, even if it is a group presentation, know who you are going to present and sell is already 50% won.

I wish you success in everything that you do. Cheers.

An article by Dougles Chan – Recruitment Business Coach. Also known as the recruitment business Zhuge Liang. A recruitment business coach & mentor that specialized on coaching recruitment business owners and staffing agency owners. Author of 8 books. 25 years in recruitment business coaching & mentoring. He created the recruitment agency market tumour law, C-Marketing, V-Marketing and blog marketing for recruitment agencies.  Training business owners in Singapore, USA, UK, and Australia. He specialized in business, sales, marketing, digital marketing, SEO, SEM, and social media recruiting. For 121 recruitment business coaching, kindly check here.

 

5 SEO Tips that Can Drive More Traffic to Your SEO Services Landing Page

Have you been struggling to improve traffic to your SEO Services landing page with unsatisfying results? Well, maybe you should go back and modify your landing page SEO after you’ve read the following tips.

With so many SEO services agencies emerging, the SEO industry has become very competitive.

You want to have the most important details about your service and maybe get some conversions from your landing page.

SEO is an important part of content marketing and it does count when measuring conversion rates.

Most people will write content for search engines, forgetting that the content is meant for human users.

This may not be so helpful when you are trying to appeal to your prospects.

There are a few tips, however, that will assist you in getting your desired results in terms of driving traffic to your landing page.

  1. Engaging Content

You have to explain the services you are offering to your prospect compelling enough. As always, content is king to any digital marketing campaign.

This means that in order to drive more traffic to your landing page, you will have to create compelling and straightforward headlines for your campaigns.

The headlines should be suggestive and contain your chosen keyword. This will give the user the insight to visit your site for more information.

Your content should be strategically flowing of information and genuine.

Your prospects should be able to understand your services and terms clearly before sign up with you. Your headlines should also be precise.

  1. Understand your target audience

Depending on the field you are in, you will be able to understand the people that are likely to be interested in your services.

For instance, you may be an SEO Agency that is targeting SEO Reseller compared to end users who needs the SER services. So targeting the correct audience is very important.

Once you have this sorted out, you will be sure what content interests them.

Again, in every industry, consistency in content marketing is key to any successful campaign.

  1. Direct Call-to-Action

In order for your potential clients to sign up or buy your products, you should ask them directly. This means that when you are running an ad, include a link with a command on it. For instance, if you are trying to get people to sign up for your online SEO Singapore course, you may include the following;

“If you want to upgrade your SEO skills, click here to learn more.”

This way, you are not only telling your visitors to click onto your landing page but you are also letting them know why they need to click on your ad.

Again, this line should always contain your chosen keywords/phrases as a way to improve your SEO.

  1. Choosing Your Keywords

Keywords are still super crucial in terms of SEO marketing.

You may look at the websites in your niche for similar keywords but this doesn’t mean that your content will drive more traffic to your site.

It is important to be unique but at the same time relevant.

That being said, you may consider using keyword trackers online to help you identify relatable keywords to your industry.

You may also want to include your keywords strategically in the text, title tag, Meta description, and header tag.

However, use your keywords sparingly throughout your text.

  1. Optimize your Images

Like in any content marketing images are important in driving traffic.

Visual content has become more popular over the years, with people embracing the culture. Images and videos are becoming popular in content marketing.

You may consider putting descriptions, featuring your chosen keyword, alt tags and image title. This will enhance the relevance of the image.

Bonus Tip

One last tip; your landing page should contain all the relevant details that your prospects are looking for.

This means that it should contain your product/service detail, benefits, and contact details. This page should also feature a contact form or sign up form above the fold.

This means that these details should be visible without the user scrolling.

In conclusion, great SEO will drive more traffic to your landing pages, improving your conversion rate.

You will be able to stand out if you outline your services clearly, stating the benefits of using your service and being genuine about it all. For instance, you may want to include your strong selling point

Sharing content on social media is also a way to drive traffic to your landing page.