Back in the day, blogs are mostly used to express personal feelings and musings. These days, it is a very effective tool to generate traffic for a Chat bot website.
Using blogs for your Chat bot business has many benefits:
1. Setting up a Chat bot business blog will help drive traffic to your website.
Of course, everyone wants to have more website visitors. So, how does blog drive traffic to your Chat bot site? Well, it is pretty simple. Your Chat bot website probably does not have many pages, and its content is not updated very frequently. Blogs solve both problems.
Every time you post a blog entry, it is considered as an additional indexed page on your website. It is a cue to search engines such as Google, Bing, and Yahoo that you have an active website. This is the reason why having a blog will help put you on page 1 of the search engines. And, if you are on page 1 for the keywords in your niche, it means that you will generate more traffic to your site.
For example, if you have an online dating site, adding blog entries about online dating may help put you on the number 1 spot of Google Search Results page when a client type in “online dating.”
2. Setting up a Chat bot business blog helps convert traffic into leads.
You can generate leads through your Chat bot website by adding call to action buttons like free fact sheets, free ebooks, free trials, and free webinars. People love free downloadables that are helpful and useful to them. These can serve as free trials or act as supplements to your product or service. Doing so will entice customers to avail of your products and understand better what they can gain from patronizing your business.
3. Blogs help establish authority.
Writing good articles about your industry will help you establish your authority in that particular industry. You can share insights that you have gained throughout your experience in the industry and even give people advice or tips. Come out with good quality content that is informative.
Here are some tips that you can use in using blogs to promote and market your product:
4. Build a strong foundation for your Chat bot blog.
If you want your blog to be the center of your marketing plan, you have to make sure that your blog is built on a strong foundation.
You have to make sure that you have your URL. Do not use free hosting options such as WordPress or Blogger. It is best to go for a self-hosted blog that WordPress offers. You also need to incorporate your blog into your main company website.
5. Get to know your audience.
Before you start writing your Chat bot blog, you have to know the people who will blog your blog. To do this, you have to create marketing personas. If you are targeting different and distinct audiences, it is important to create different marketing personas. It is also important to create more than one blog to cater to different audiences.
6. Develop a strong marketing plan.
If you are going to walk down the content marketing road, you have to start planning your marketing events for the year. This will make it easier for you to determine what to blog about. You have to write about Tradeshows and conferences that your company will take part of. You need to plan your content carefully.
7. Make sure that your blog content reflects your brand and your Chat bot company.
You have to make sure that it is easy for readers to associate the blog content with your product, brand, or company.
It is also important to break down your content into bullet points. This will make it easier for your readers to process information.
a. Write about the big 7.
You have to take advantage of the big seven content strategies:
- Promote your Chat bot services and products.
- You need to position yourself as an industry expert for Chat bot.
- Announce launches or new products.
- Share amazing and flattering stories about your products, your brand, and your company.
- You need to write content that answers frequently asked questions about your product.
- You need to create blog posts about your accomplishments and milestones.
- You also need to write about job openings in your company.
- Plant Chat bot keywords into your blog post.
As mentioned earlier in this part, blog posts can help you with Search Engine Optimization or SEO. If you are targeting certain keywords in your niche, you have to strategically place those keywords on your blog post.
b. Link your Chat bot blog post to other blogs.
When you see a blog that you find interesting, comment on that post and make sure to post backlinks to your blog or your website. This is one way to improve your site or blog traffic.
c. Integrate your blog with your other social networking accounts.
You need to link your blog to your other accounts such as Twitter and Facebook. Post a link to your blog on your Facebook account or tweet about it.
Creating and maintaining blogs is one of the cheapest ways to promote your product and improve your online presence. It is also a great way to share your stories and your ideas.
A blogging tip for Chat bot by SEO Singapore Master Shifu