Off-page optimization involves SEO Singapore techniques that enhance your site visibility and link popularity with the help of several external sources. It is all about generating quality backlinks from other websites in massive numbers. The higher the number of quality backlinks for your website, the better ranking your site gets in search engines compared to competitors.
(A) One-Way Backlink Techniques
Directory Submission: It is the technique of submitting a website, its address and description to a large number of web directories that allow webmasters to list their websites in the most appropriate category or sub-category. Some of the large and well-known directories include DMOZ (open directory project), Google and Yahoo. Submitting your website to these directories is very essential from SEO Singapore point of view.
Article Submission: It is another effective off-page optimization technique that can create more one-way backlinks to your website. In this technique, well-written articles related your products, services or industry are submitted to hundreds of article directories. When these articles get approved, more and more potential customers can read them to enrich their knowledge as well as click on the link to visit your website. All the articles must be informative and should not contain promotional materials in the title and body.
Press Release Distribution: It is a great way to let your prospective clients know about the special events, developments, offerings and accomplishments happened in your online business. Various press releases highlighting the important features of the website are submitted to online PR directories to give maximum exposure to your business.
Blog Posting: Blogs and blog posts play a significant role in search engine optimization due to their search engine friendliness. They can be enriched with good-quality content as well as links back to your website. Regularly updated blogs can attract a lot of readers as well as potential customers for your website. Blogging is a popular activity on the Internet nowadays with countless blogging websites to server your purpose.
Blog Commenting: Commenting on various blogs related to your business theme is a good way to build one-way backlinks. In blog commenting, you’ll receive a free and open invitation to keep your website link. However, your comments must be meaningful, appealing and related to the subject of the blog. It is said that 3 blog comments are equivalent to additional 100 inbound links per month. So, always search popular blogs posted on high quality blogging websites for commenting.
Forum Discussions: Since search engines index various forum websites frequently, participating in forum discussions can be a good source of generating backlinks with the anchor text of your preference. It is also beneficial from site traffic standpoint. Visit popular and active forums having relevancy to your business and take part in discussions by replying to existing threads. The more time you spend in forums, the more popular you will be among fellow members. Always put links back to your website in your signature.
Social Bookmarking: It is used extensively in search engine optimization to augment your site visibility and promote your online business. There are many social bookmarking websites like Digg and Del.icio.us where you can submit stories or bookmarks containing your website link. Make your bookmarks public so that others can view and follow them to build strong online social networks. Always prefer websites that offer do-follow links to help your SEO endeavors.
(B) Two-Way Link Building
Reciprocal Link Exchange: Reciprocal links are also known as link exchanges, link swaps and link partners. These links are obtained when two websites having similar business theme agree to link to one another. A good amount of reciprocal links can boost your search engine position and site traffic alike. However, you must not overdo this technique. Search in Google to find the list of link exchange websites that provides information on webmasters who regularly swap links with one another. Never go for automated link exchanging to avoid the situation of being involved in link firms that link to completely dissimilar websites.
(C) Three-Way Link Building
Three-Way Reciprocal Link Exchange: This form of link exchange involves three websites instead of two. Though it is practiced on a limited scale, you can give your link exchange a more natural look with it. In three-way link exchange, three distinct websites must be present. For instance, A, B, and C are three websites. Here, A links to B, B links to C and C links to A. Elaborating further, B receives a one-way link from A, but doesn’t link back to it. Similarly, C receives a link from B, but doesn’t reciprocate the same to B. A receives a link from C without linking back to it. You can say three-way link exchange is arranged to hide reciprocal link exchange.