The Periodic Table of SEO Success Factors deserves a title of most creative SEO course out there on the Internet. This SEO guide is from one of the most trusted industry sources, Search Engine Land. The Periodic Table of SEO is divided into 9 chapters giving explanation on comprehensive information on how to get natural traffic, as well explanations of factors in more depth. Creators used form of periodic table to summarize the major actors to focus on for search engine ranking success. A lot of tips and a tutorial are part of this SEO course.
Chapter one of Periodic Table of SEO Success Factors deals with types of search engine success factors. Major groups covered in the whole guide are On-the-page SEO, Off-the-page SEO and Violations. First two have their own respective subgroups that each got its own chapter in the course as they contain one or more individual SEO factors. Chapter two, titled Content & search engine success factors, has information on content quality, content and keyword research, content words or use of keywords, content freshness, vertical search and direct answers.
Content is very significant part when it come to SEO so this chapter is a must read. Next chapter of the Periodic Table focuses on how site architecture affects search engine optimization. Information in this and next chapter for HTML code are more on the technical side. Since search engine algorithms consider and pick up ranking signals from certain HTML elements, HTML is important for achieving SEO success. These two chapters deal with site crawlability,duplication,site speed, HTML title tag, the meta description tag among other things. Site trust is believed by many to play a big role in search engine rankings, since search engines can decide to trust links or social accounts leading in trusting websites. Following chapter takes on another big part of SEO services, link building, as well as ranking in search engines. For example, the first search engine to rely heavily on link analysis as a way to improve relevancy is Google. Today, it is still one of the most important external signals for Google’s search rankings.
Also, today no one gets the same search results due to personalized experience to some degree, even when browsing is done in incognito window. This is why chapter seven is dedicated to personalization and its effects on search engine rankings. Second to last chapter is actually last chapter that deals with subgroups of On-the-page SEO and Off-the-page SEO. It highlights social media as they are becoming bigger part of SEO success with every day.
Last chapter of the Periodic Table Guide explains violations, search engine spam penalties and negative factors. In some cases, these violations are used as black SEO services. When you at this part of Periodic Table illustration, you will see that there is actually a lot of negative factors. Luckily, it is hard to accidentally spam a search engine, since all of them took a lot signals in consideration before giving penalty.