In the world, there are over tens of thousands and thousands of recruitment agencies with at least half of them are less than 5-10 man operators, having say that, you should understand that even just a small 10% competition with you in your country, that will be easily hundreds of recruitment agencies that will fight and get your clients and candidates.
My words on digital marketing for recruitment agencies, your methods of recruitment and getting clients mostly are outdated and will likely not work in this era.
You don’t have to believe me, your sales numbers will not lie, the total sales per recruitment consultant will get lesser and lesser on average every year.
Index – Top 5 Digital Marketing Tips for Recruitment Business
The verdict, your methods are not working.
Yes, it is but here is the good news, even if you were to use 10% of what I have shared with you today, your sales will very much likely to increase compared to your current sales. When you diligently follow the steps.
Ready for the JUICY DIGITAL MARKETING TIPS?
Hereby I will share with you some of the easiest and yet proven method to be successful in digital marketing for recruitment agencies with nothing held back.
Some of the digital marketing tips can be quite simple, however, it really works!
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1 – Post the jobs on your website
So you will have a website with your corporate profile, who you are, what you are and why people must do business with you…. (If not, get a good website designer and a good copywriter to help you, this is the basic you must have.)
When you get the job orders from your clients, make a point to post them in your website, there should be a section where there are all the job listing of all the jobs, do not delete the jobs even if the jobs are expired.
The point is that to make your website looks very very “wordy” so that Google will find many pages to be indexed, with more pages indexed in Google, more potential candidates will see your recruitment agency name, and more candidates will send in their resume to you.
When more people visit your website, your website will deem to be “popular” in the eyes of Google and your ranking on Google will improve as time goes by.
Directly making it more popular and more people will come to visit your website. This will increase your popularity and branding in the long run.
When you have more candidates, directly you will also have more clients as a small percentage of them will become a “buying” client when they have upgraded to another level.
Next, we move to:
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2 – SEO – Search Engine Optimisation
SEO is the process of optimization your website to the page 1 of Google and by doing so, will have more people goes to your website and by doing so, some people will get to know you and become a customer.
The idea is that if you have more “eyeballs” to more people who research on a specific topic, the more your shows in front of the users, the more people will visit your website.
When more people visit your website, this will happen:
- There will be people that become your candidates.
- There will be people that become your clients.
- Your branding will improve.
- Some people might join you as recruitment consultants or recruitment manager.
- When your website brand goes side-by-side with giant brands like hays.com and robertwalters.com.sg, public impression on your company will be different!
- Your pricing and positioning will increase compared to other recruitment agencies in Singapore.
Some may be skeptical on SEO but I can tell you ONE BIG secret, all of my clients come from Google SEO, even if I am in Singapore, I have clients from USA, UK, Middle East and even Australia.
This is how powerful SEO is! It works!
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3 – Collecting of Email Data
Ok, here is the deal.
You have thousands of people coming to your website, and all of them love your website and after that, they leave and move on to another website, aren’t you wasting the traffic coming to your website?
Can you somehow use a landing page and collect their name and email addresses?
Or even just an email, by giving them something they might want and just collect the email data every single day?
Here is the idea, most of the people who visited your website likely will not visit again, your goal is to collect about 2-3% of the visitors to leave down their email.
When 1,000 people visit your website, let say 20-30 people leave down their email, you will have easily 10,000 databases and I can share with you that this is a GOLDMINE, I will explain to in the next point.
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4 – Email marketing
Email marketing works. Period. There is no need to go through a lengthy debate about it. I have used them easily 15 years ago and I am still using it. It works.
80% of your revenue will come from here, be it you are looking for clients or even candidates, the source is here.
Do not need to spend too much time or money in placing advertisements or even getting Facebook ads or Linkedin Ads, the money is in the list that you have collected.
Regularly update the list of the database on your offering and what you have for them, do not need to sound too pushy but just email the group on the latest information.
There will be a small percentage will be converted.
And those will be the one that brings you the 80% revenue.
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5- Add a link back to your website
So you have emailed your database about the offering and information, make a link back to your website about the information or offering.
Why are we doing this?
This reason is we want to send the JUICE back to your website.
This JUICE is for GOOGLE to smell that your website is ACTIVE and IMPORTANT.
When 500 people visit your website and stay for a few minutes reading your post or page, it is DIRECTLY telling GOOGLE that your page is very very important and able to retain readers.
So how does it helps you? You may ask.
In return, Google will rank your website HIGHER compared to other recruitment agencies that are still doing Facebook ads, Linkedin ads, and cold calling…
When your ranking goes higher and more people visit your website and stay longer, your ranking in Google will continue to spike to another level and the ultimate you will be in number 1 of Google.com.sg with little or no effort.
It is so cool, isn’t it?
So here you go, the digital marketing tips for recruitment agencies. If you have any question,s please comment below or send me an inquiry over here.
An article by Dougles Chan – A 15 years experienced SEO consultant and SEO experts that specialised in Search Engine Optimisation, provides quality SEO services in Singapore. An author of 8 books and having 25 years in business and SEO experiences in Singapore and New York.