According to a recent survey, only about 30% of companies have a formal SEO strategy. In a digital age where everything is about the Internet, this is totally unacceptable. In fact, it is safe to say that internet marketing strategies are almost critical for succeeding in business today. Let’s look at the reasons why many companies lack good SEO strategy and what we can do to solve this problem.
The Reason: Lack of Understanding
The world of SEO strategy is still fresh although it has existed for several years now. The problem is that most companies still don’t understand what Search Engine Optimisation (SEO) is. Also, they still don’t understand how SEO works and how it can help their business. SEO is still very difficult to understand due to the volatile nature of search engine algorithms. But you can still find a handful of skilled and trusted SEO providers today with a good understanding of SEO. In fact, you can also outsource SEO specialists if building a team of in-house SEO is not practical or if there’s an inadequate SEO companies in your area.
Combining SEO with Traditional Marketing
Having an SEO strategy adds another layer to the multifaceted world of internet marketing, making it more complicated than it ever was. Traditional marketing, such as print and TV advertising is already an intricate part of business even before SEO came into the picture. In order to succeed today, a good SEO strategy needs to be integrated with traditional marketing.
Developing a Basic SEO Strategy
The first step is to assess your situation. Where do you stand? Once you know exactly where you stand, you can proceed with creating a plan. Of course, you need to learn the basics of SEO which is not really that difficult and can be done in a few hours. If you prefer to hire an SEO expert whether outsourced or in-house, that choice should be finalised during this process.
The next step is to work on your on-page SEO, which includes titles, URLs, interlinking, social networking, etc. Then you need to work on your link building which is probably one of the most important parts of SEO. When it comes to link building, one of the best tips is to create quality content. This way, people will naturally link to your content or site without any effort on your part. You just need to get the ball rolling and then it will take care of itself once people start linking to your page.
SEO is very important. Every company should have a good SEO strategy. This is a critical part of business success today. Recognise the importance of having an SEO strategy. Once you have done so, you can work on your SEO plan or hire someone to do it for you.