Search engine optimization (SEO) represent the process of improving the online visibility of a website or a web page in a web search engine results that have not been paid. Generally, the websites appearing more frequently or higher in the search results list, generate more visitors from the search engine’s users which are sometimes converted into customers. Search engine optimization can target various kinds of search, such as image search, video search, academic search, news search and vertical search engine specific for industry. The focus of SEO is on national and international searches.First optimizing websites for search engines in the middle of 1990s by webmasters and content providers as the first search engines were cataloging the early Web. According to Danny Sullivan, industry analyst, the phrase “search engine optimization” came into use in 1997 and Bryce Clay is credited as one of the first people to popularize the term. Since then it has only been steady been used more and more.

Search engine optimization considers how search engines work the computer programed algorithms which control search engine behavior, what people search for, the actual keywords or search terms already typed into search engine and which search engines are preferred by their targeted audience. All of previously said represents an Internet marketing strategy. Optimizing a website typically involves editing its content, adding SEO content, doing HTML and associated coding to both improve its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Another SEO tactic is increasing the number of backlinks or inbound links. There are more methods such as getting indexed, preventing crawling, increasing prominence, white hat and black hat techniques. Mobile search has surpassed traditional desktop search by May of 2015. In the same year it was rumored that Google is developing and promoting mobile search as a key feature within future products. As response to that, many brands began taking different approach to their Internet marketing strategies and search engine optimization.

An SEO agency or service provider utilizes the practice of search engine optimization so client’s website can have increase of the number of visitor and that is done by obtaining high-ranking placements in the search results page of search engines (SERP). These agencies are usually hired by a business with a website and some online presence so that is improved and has better organic search engine result listings. They offer a wide range of services like keyword and keyphrase optimization and research, technical website SEO audits, optimization of specific pages, sitemaps and any additional tasks if it meets needs of client’s business website or web page.

A SEO services provide help to ensure that a website is accessible to a search engine and increases the chance that the site will be more visible and ranked highly by the search engine. These services are mostly provided into bundled packages of SEO tasks and services and these bundles range from one-time fees for smaller sites to monthly subscriptions for ongoing SEO efforts and support.

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